How to use blogs, social media, and newsletters most effectively for your small business, generating long-term impressions and conversions.

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4. Generating new leads
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5. Building Trust, Warming Leads
“Rule of Seven”
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6. Holding Attention
(Long-Term Memory)
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7. Driving Traffic
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8. Reputation Building
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9. Converting Sales
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12. Blogs
Social Media
Newsletters
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18. 1) Showcase your business.
2) Share your brand’s personality.
3) Maximize SEO – new content, keywords, and relevance.
4) Drive people to your website.
5) Source material.
6) Build reputation and social proof.
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“On Social Media”
“Houses on a Block”

23. Your Target Market’s Behavior
Which Rooms Of the House Are They In?
• Accounts/Pages?
• Boards?
• Chats?
• Groups?
• Newsfeed Only?
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24. Guidelines for Being Social on Social Media
1. Be Your Business.
2. Be Where Your Target Market Is.
3. Create Conversations and Goodwill.
4. Build Partnerships.
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25. It takes at least 7 touches to…
…convert a “lead” to a sale.
…build trust!
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26. Selling Without Selling
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Social Media Rules

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30. 4 Ways to Use Your Newsletters
1) Include compelling content.
2) Lead warming, Customer retention.
3) Drop offers to convert your leads.
4) Study your analytics!
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32. Helpful Stats in Your Analytics
1. Open Rate
2. Who opens them?
3. Who clicks on them?
4. What do they click on?
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