IREM Social Media Presentation Northern Ohio


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Social Media presentation for the IREM Northern Ohio Chapter. Discussion of best practices and tips for getting started.

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  • IREM Social Media Presentation Northern Ohio

    1. 1. Welcome to the Social Media Seminar- I hope your brain is ready for some action! <br /><br />
    2. 2. Social Media is Not a Fad<br />Any Statistics Jump Out At You?<br />96% of Millennials have joined a social network<br />Facebook Tops Google for Weekly Traffic<br />Facebook 3rd largest country!<br />Email passe?<br />YouTube 2nd largest search engine<br />It’s a Fundamental Shift in the way we communicate<br />
    3. 3. What Do You Know About Twitter?<br />
    4. 4. Linkedin-A Must for all Professionals<br />
    5. 5. YouTube- A Search Engine In Its Own Rank<br />2 Billion Views Per Day as of May 2010<br />
    6. 6. How Much Do You “Like…” <br />
    7. 7. Social Media For News And Info<br />News Breaks Faster <br />Real Time Coverage From Numerous Perspectives<br />Allows For Help and Relief to Move Faster<br />Any Examples You Can Share?<br />
    8. 8. Benefits of Social Media Marketing…<br />What Have You Heard? <br />
    9. 9. …Benefits of Social Media Marketing<br />Brand Awareness<br />
    10. 10. …Benefits of Social Media Marketing<br />Improved Customer Service and Retention<br />
    11. 11. …Benefits of Social Media Marketing<br />Lowering Recruitment Costs or Employee Turnover<br />Lowering Customer Service Costs<br />Lowering Marketing and Product Design Costs<br />Increasing Sales via WOMM, reviews, ratings<br />Lowering Advertising and PR costs<br />By Lowering Overall Costs<br />
    12. 12. …Benefits of Social Media Marketing<br />Improved Corporate Culture<br />
    13. 13. What Does Zappos Sell?<br />
    14. 14. What are the CONS to Social Media?<br />
    15. 15. Fear of Exposure<br />
    16. 16. Fear of Exposure<br />Dealing With Transparency<br />Social Media Policies and Guidelines<br />Dealing With The Time Factor<br />Handling Negative Comments and Publicity<br />
    17. 17. Linkedin-Main Features <br />Status Updates<br />Groups and Discussions<br />Questions & Answers<br />Career Path Building<br />Industry Networking<br />Recruiting<br />
    18. 18. Linkedin Exercises<br />Make some connections<br />Follow Company Profiles<br />Review Company Profiles<br />Submit a Question<br />Post a Discussion Topic<br />Add Applications to Your Profile<br />
    19. 19. What’s a Tweet and Do I have to?<br />No You Don’t Have To-Let me tell you why<br />It’s Not the Same as Facebook<br />Micro-blogging conversations in 140 characters or less<br />Information Overload?<br />
    20. 20. Let’s Learn How To Tweet-Exercise<br />Account Setup<br />Let’s Use<br />Tools to make your experience wonderful<br />Making Tweetdeck lists<br /><br />Are you listening?<br />
    21. 21. Facebook Fan Page Fundamentals <br />Difference Between Fan Page and Profile<br />Who Should be the Admin?<br />What is the Purpose and Goal of your Page?<br />Landing Page<br />Making the Profile Pic Wow Them<br />Decide on Content Strategy<br />
    22. 22. Facebook Exercises<br />Making a Fan Page-Tips and Tricks<br />Vanity URL<br />Facebook Lists<br />Posting Status Updates Without the Links<br />
    23. 23. How to Gain Facebook Fans<br />
    24. 24. Yes You Can Use Print!<br />Newsletters<br />Business Cards<br />Letterheads<br />Door Hangers<br />Print Ads<br />Banners<br />
    25. 25. Use Your Email Signature<br />
    26. 26.
    27. 27. Using Facebook Ads<br />Target Your Audience<br />Extremely Cost Effective<br />Excellent Analytics<br />Easy to Setup<br />
    28. 28.
    29. 29.
    30. 30. Make it fun for your residents to connect!<br />
    31. 31.
    32. 32. Other Suggestions<br />Add a Link To Your Personal Profile<br />Use The Share Button<br />Use The @ Tag function<br />Autograph Other Fan Pages<br />
    33. 33. A Big Iffy on the Suggest to Friends Feature<br />
    34. 34.
    35. 35. I Just Don’t Have Time!!!<br />
    36. 36. Make Time!<br />Be committed to consistency<br />You can over do it!<br />Be prepared to measure results to justify time<br />Do not expect results overnight<br />
    37. 37. Content Generation<br />Google Alerts-Where to Start? <br />Google Reader<br />RSS Feeds and Blog Subscriptions<br />Creating Your Own Blog?-Does that sound painful?<br />
    38. 38. Return on Engagement-ROE<br />You Can’t be Antisocial and Use Social Media<br />Creating Conversation—Demonstration Time!<br />Getting Others Talking About You<br />People Are The Killer App<br />No Disconnect Between Platforms<br />
    39. 39. I Hope You Enjoyed the Class!Thank you so much.<br />Let’s Stay Connected!- If you have any comments on today’s presentation, please take a comment on post them on my Facebook wall. Thank You!<br /><br /><br />