1. Howdo you intend to usethe fourareasof themedia theoreticalframeworkto communicate
meaning and meetthe requirementsof yourchosen brief?
As a productof the Bauer MediaGroup,my magazine will be producedwithhighqualityandcare,
and will followthe company’sbelief inthe importanceof creativity.Mymagazine will be underthe
genre of fashionandlifestyle of the male genderspecifically,withmytwodifferentsocial groups
comingfromthe ethnicityof the models,asa wayof promotingequalityinasocietywhere racismis
frowneduponandwhere everyone deservesequal rights. One model will be wearingsmart/casual
clothingfromrecogniseddesignerbrands,suchas Kenzo,andwill be lookingstraightatthe camera
to initiate eye-contactwiththe reader. The othermodelwillbe wearingajacket,torelate tothe
editionwhichwill be basedaroundwinter-seasonedfashion. The designerclothingrelatestothe
classAB demographicandthe 16-25 age categorythanksto the pristine of the brandsandtheir
popularityinthatage bracket. Fashionable clothingandstylesmustbe usedsoit’sobviousmy
productsare of the fashionindustry andaproduct of Bauer.The mastheadwill be foundcentrallyat
the top of the page,inorderto promote the brand inthe hope of creatingsome kindof brand
loyaltybymakingthe mastheadnoticeable andrememberable.The contentof the magazine will
focuson simplerlifestyles,suchasrelationships,the gymandof course the bestfashionstylesfor
the current times.
The website will have tocomplimentthe magazine covers,keepingthe same themesbypromoting
similararticlesonthe frontandusingsimilarcolourcombinationstoattractto the same audience.
Differenttabswill be includedthatprovide informationonthe ethosof the brandin an ‘aboutus’
section,alongwithothersectionsincludingnewsonfashion,sportsandfitnessetc. The title will
againbe boldandcentral,ina waysimilartothe mastheadon the magazine,withthe same fontand
colourin orderto try and create a form of brand recognition.Linkstosocial mediaaccountswillbe
providedinordertorelate to the youngerage demographic, andina wayto communicate withthe
audience fromadifferentangle.Will include storiesinthe website notincludedinthe magazine
contents,asthe audience needsanincentivetovisitthe website.Modelswill feature inareas of the
website torelate tothe magazine covers,andspecificphoto’swillbe includedthatrelate tospecific
articles/news onthe website.
Howdo you intend to link yourmedia productsto demonstrateyourknowledgeand understanding of
the digitally convergentnatureof yourmedia production?
The two productsstatedabove will linkinanumberof ways.The firstway inwhich I’mhopingto do
so isby usingthe same house style onthe website andthe magazine,forexample usingdarker
coloursand the same fontsso that the twoare instantlyrecognisable. Ihave alsochosentoinclude
an incentive topurchase more issues,by providinganofferthatcan onlybe redeemedonthe
website whereyougeta reducedprice onthe next numberof issues,say5 or 6. This wouldgive a
reasonfor customerstopurchase at leastone more issue,hopefullyleadingtomore.
