The document discusses how the media product, a music magazine, represents different social groups. It represents both genders equally through images and colors. It primarily targets younger audiences through the models used but aims to attract a variety of ages through its genre variety. It mainly represents lower and middle classes through the casual clothing of models but may also attract more sophisticated audiences through some design elements. The social groups most represented are both genders, younger audiences but various ages, and lower and middle classes.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
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Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
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A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
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Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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1. Real content is king
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AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
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Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. How does your media product
represent particular social groups?
GENDER
When looking at all three pages, I think that it is fair to say that my issue
equally presents both genders. In reference to the appearance, it could
be said that the colour purple could be considered feminine but I would
argue that is an old gender stereotype. In regards to the models used in
the photos, a sense of masculinity is portrayed in the cover photo which
is in contrast with what I would declare a neutral coloured background. I
would say that the typography of the Contents page holds a sense of
elegance which is accompanied by the array of photos neatly collaged in
the background. In addition to this, with referral to the mis-en-sen of
the costumes, the mesh material is exposing of the female body which
can be an attractive perspective for both genders, regarding sexual
interest or perhaps fashion. Using a selection of models, invites an
audience of both genders. The textual features range from the classic
shades of black and white which remains impartial to any gender
preference which also supports my plan to target a large amount of the
population .
I think that the combination of images presenting a heterosexual
relationship on the double page spread, is encompassing the genders as
a whole. In evaluation, I like the fact that my magazine as a whole
embraces genders, broadening the possible social groups interested in
my product.
Throughout my music
magazine, almost all of
the stylistic features
represent a social group.
These representations
may include gender, age
and class.
3. How does your media product
represent particular social groups?
AGE
On first impressions, the more obvious attribute contributing to the
social group profile is initially suggested to be young people but in the
reading of the wide range of genres and artists on display, it will
hopefully attract a variation of ages. With the three pages that have
been displayed on the left hand side, it is apparent in the evaluation of
them that all of the photographs that I have taken incorporate youthful
models which is not ideal when your aim is to create a magazine in
attempt to attract an audience of diversity, however I had to use the
resources that were available to me. I hope that the range of genres on
offer will entice a variety of people, young and old.
With the attitude of my product remaining fairly neutral, this could be
appealing for a more mature reader with the lack of intensity or
eccentricity. Although, we could also argue that an audience of age
would prefer to see a more conventional, ordinary magazine in it’s
colour scheme, font styles and arrangement.
In summary, I would be inclined to say that the dominant age of
attraction would be of the younger age of the spectrum, however for
the reasons clarified, it has the potential to reach out to a broader
range.
Throughout my music
magazine, almost all of
the stylistic features
represent a social group.
These representations
may include gender, age
and class.
4. How does your media product
represent particular social groups?
SOCIAL CLASS
Regarding the social class status profile of the social group represented
in my magazine, I would argue that the prominent class status target is
leaning towards the middle to lower class.
With the young models wearing clothes of a trendy yet ordinary nature,
it is reassuring to not see an over zealous, flashy presentation of the
models. It is important to remember that these media texts supply role
models for the buyers, so in this case I think this media product does
symbolise people of the working class.
However, I would like to add that previously I have mentioned that the
connotations of the colour purple and how they can be closely related to
a sense of luxury. This could invite an audience of sophistication.
Maybe, in evaluation, this contrast contributes positively, capturing a
wide selection of the population – it was my overall intention to not
target a specific clientele. I think this proves that I have successfully
achieved my original goal of producing a product that will reach an large
audience, in this case, of many classes.
Throughout my music
magazine, almost all of
the stylistic features
represent a social group.
These representations
may include gender, age
and class.
5. How does your media product
represent particular social groups?
In summary of the evaluation of this question, the social group demonstrated in my
magazine narrows down to:
• In favour of both genders.
• In favour of the youngsters, but appealing for most ages.
• In favour of the working class with possibility of attracting the middle class.