2. Demographics and Psychographics
Demographics: ‘the statistical characteristics of human populations (such
as age or income) used especially to identify markets
Groups such as the government, political parties and other researchers use
demographic analysis to collect numerical data.
A list showing the groups of demographics >>>
3. Psychographics: market research or statistics classifying population groups
according to psychological variables (such as attitudes, values, or fears)
Psychographic studies of individuals or communities can be valuable in the
fields of marketing, demographics, opinion research, prediction, and social
research in general. Psychographic attributes can be contrasted with
demographics such as gender, age, sexuality, behavioural variables, and
organizational descriptors such as industry, number of employees, and
functional area.
