1. Statement of Intent
How do you intendto use the four areas of the mediatheoretical framework to communicate
meaningand meetthe requirementsofyour chosen brief?(approx.400 words)
Product 1
Addressingthe CurrentAffairsinformationtowardsyoung adultsandhavingthe information/articles
writtenbyor aboutwomen,will give thiscounter-typical audience more reasontoreadthis
magazine.Parentsbetweenthe agesof 30-50 will stereotypically wanttokeepuptodate with the
CurrentAffairsaffectingtheirchild. Womenwill be the mainaspectof mymagazine inwhichthey
will write orfeature inthe articlesinordertoempowerotherwomen.The audience willexpectto
reada CurrentAffairsmagazine andIwill putthisacrossto themby addressingyoungadults (my
chosendemographicprofile)withinthe information. The publishingcompanyDennisalsopublishes
The Week(as well asMoneyWeek,The WeekJunioretc.) inwhichthey tooaddress the same genre;
beingCurrentAffairs.Thisshowshowmymagazine (NewsRoom) andThe Weekwillrelate, by
addressingthe same topicstowardssimilaraudiences. Medialanguage will be usedtocreate
meaningbyhavingsan-serif fonttypes togive amore minimal/modern look.The masthead and
imagescan denote the genre of the magazine.The colourswill be eye-catching(e.g. blue/red) asthis
has connotationsof sadness/angerwhichrelateswiththe newsbeingexperienced currently.
Product 1
My website will containheadlinesonpressingnews whichwill representmytarget audience and
showwanttheywant to see/read.There canbe specificsectionstothe website thatcontaindistinct
informationtoreachthe rightaudiences; womeninSTEMshowingfemale empowerment, a
businesssection,currentaffairs,politicsetc.The mode of address usedshould reachmyaudience by
includingimagesthatfeature the archetypical age range of 15-25 and articlesthataffectthem.The
website will include ahome page navigationmenu tofindcertainarticles/headingsandasectionto
subscribe sothe readers are notifiedof new articles.The WeekisalsopublishedbyDennisandtheir
website containsfeaturesIalsowanttoinclude.FromwhatI researched,the mastheadfeaturesat
the top of the page,witha searchbar and the contentsare there too.I will alsoinclude similar
featuresbutplace themdifferently. The contentswill be writtenindifferentshadesof the same
colour,darkerheadings show distressingnewsasdarkcolourshave bad/dangerousconnotations.
The website will looklikeanonline magazinefromthe design byhavingthe masthead ontop,amain
image,coverlinesandcontentsplacedlike astrapline/skyline.
How do you intendto linkyour mediaproducts to demonstrate your knowledge and
understandingof the digitally convergentnature of your media production?(approx. 100 words)
The magazine andwebsite synergise toreacha range of audiences.The websiteandmagazine will
use codesand conventionstoshow the links andattract a range of audiencesthroughdifferent
mediations.The genre of the magazine is CurrentAffairswhichisvisiblethroughthe
codes/conventions of the masthead,the blue/red colours canconnote sadness/angerandthe name
NewsRoom, isametaphorof CurrentAffairs.The codesusedina san-serif fonttype canreflecton
the modernaudiences beingtargeted. The conventionsof the mainimage show the effectsof
coronavirusonschool-studentswhichshouldattractthose whoalsofeel effected. The price being
£3.75 will reflectonthe psychographictargetaudience (traditionalists/aspirers/individualists)while
the genre reflectsthe socio-economicaudience,groupE(students),group A,B, C1.
