2. Background to the company
• Who owns it?
Bauer Media Group is a multinational media company headquartered in
Hamburg, Germany which operates in 16 countries worldwide. Since the
company was founded in 1875, it has been privately owned and under
management by the Bauer family.
3. Are they a part of a media
conglomerate(another brand/company)
Yes, In the UK we reach over 25 million consumers. Our portfolio
includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV
Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale,
coupled with the breadth of our portfolio, gives us an advantage over
pure play magazine or radio competitors.
4. Income/Turnover/audience figures
The revenue of the company was at €2.316 billion as of 2015, the
number of employees was at 11.500 (2015) there is no updated
information on the revenue of the company as of this year as of now.
5. What media does it produce?
• Magazines
• Digital
• Radio
• Television
• Advertising
6. Mission statement? Social aim?
• “Our aim is to connect audiences with excellent content through our
broad multi-touchpoint brand platforms. Wherever, whenever and
however they want”
• “Winning Together Through Passion, Innovation and Speed”
• We will grow and win only by working together • We will relentlessly
seek out new ideas and develop existing products • We will always be
driven by our customers and their changing needs • We will respect
and trust one another • Innovation and excellence will be at the heart
of everything we do.
7. Examples of their ‘work’
• Examples of magazines they produce:
• Bike
• TV choice
• Bella
• AM
• Car
• Bird watching
• Take a break
• Closer
• Grazia
• Golf World
• MCM
• MOJO
8. Can you draw conclusions about typical following
aspects of the company:
Style:
Bauer has a very wide range of different types of entertainment they offer for different people. Those
include radio, magazine and digital forms which allow them to reach a larger audience.
Genre:
Bauer does not have a set specific genre as a company but they own different news papers with different
genres. Which are set specific.
Audience:
Since Bauer owns a lot of companies and newspapers they have a large audience through those smaller
brands which go under the father company.
Aim of the company:
Bauer's aim is to connect different audiences with great content through their broad multi-touchpoint brand
platforms.
