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A LEVEL NEA STATEMENT OF INTENT: MAGAZINENAME:
Brief:Magazines and Online - The task of producing the front cover and one contents page for
each of the first two editions of a new fashion magazine that is being launched by Bauer and the
working website for the magazine
How do you intend to use the four areas of the media theoretical framework to communicate
meaning and meet the requirements of your chosen brief? (approx. 400 words)
 Product 1 (Magazine):
My magazine will be based on high end fashion and it’ll be targeted at 18-22-year olds, the
front cover of the magazine will contain a picture of a model (18) the model will be posing
in the middle of shop bazaar, the background will be blurry as I will use depth-of-field. The
model will be looking directly at the camera, so when someone looks at it, they’ll be
attracted to it and hooked into it. The model will be wearing a dress and a lot of make-up to
make her as appealing to the target audience as possible, the cover will be attractive to
both men and women, yet it will be interpreted in two different ways, for women it will be
mostly about the fashion and for men out of pure attraction, the seductive look of the
model will attract a lot of attention of teenagers. The front cover will also include a
masthead and one or two main headlines. General information regarding the outfit and the
model’s make-up will be included inside the magazine. With the genre of the magazine
being high end fashion, the magazine will mostly contain expensive hard to get clothes
which will be exclusive to the A-B demographic and will generally hard to obtain.
Product 2 (Website):
The website will contain pictures of the model and further information about the magazine, it
will also include information about the model and have a few extra facts about the magazine,
such as additional tips on how to look like the model. The website will be generally pleasing and
easy to navigate around so it will be easily accessible to everyone, it will also have very clear
instructions, it will also contain the contact information, so people could contact the magazine
and website editors regarding certain facts and feedback which is an essential factor. The
website will include opinions of people who bought the magazine and were generally pleased
by its content, yet it won’t be biased as there will be some with minor criticism. The website
will be designed in WIX as it I found it to be the easiest website creator to navigate around and
work with. There will be a few hyperlinks to the model’s social media so that the fans of the
model can easily access them.
How do you intend to link yourmedia products to demonstrate yourknowledge and
understanding of the digitally convergent nature of yourmedia production? (approx. 100
words):
Now days people always use their social media to find out what’s on top of the fashion
industry, therefore the best way to advertise the magazine and website will be online on
different social media platforms such as Instagram, Facebook and twitter. Since majority of
people use them it will be easily accessible for everyone, some adverts on local bus stops in
larger city will also be a good way to advertise the products. Although the magazine is targeted
at 18-22 A-B demographic which spends majority of their time online, it can be expensive to
maintain depending on how often you would want the advert to show up and on how many
online platforms.

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Statement of intent

  • 1. A LEVEL NEA STATEMENT OF INTENT: MAGAZINENAME: Brief:Magazines and Online - The task of producing the front cover and one contents page for each of the first two editions of a new fashion magazine that is being launched by Bauer and the working website for the magazine How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)  Product 1 (Magazine): My magazine will be based on high end fashion and it’ll be targeted at 18-22-year olds, the front cover of the magazine will contain a picture of a model (18) the model will be posing in the middle of shop bazaar, the background will be blurry as I will use depth-of-field. The model will be looking directly at the camera, so when someone looks at it, they’ll be attracted to it and hooked into it. The model will be wearing a dress and a lot of make-up to make her as appealing to the target audience as possible, the cover will be attractive to both men and women, yet it will be interpreted in two different ways, for women it will be mostly about the fashion and for men out of pure attraction, the seductive look of the model will attract a lot of attention of teenagers. The front cover will also include a masthead and one or two main headlines. General information regarding the outfit and the model’s make-up will be included inside the magazine. With the genre of the magazine being high end fashion, the magazine will mostly contain expensive hard to get clothes which will be exclusive to the A-B demographic and will generally hard to obtain. Product 2 (Website): The website will contain pictures of the model and further information about the magazine, it will also include information about the model and have a few extra facts about the magazine, such as additional tips on how to look like the model. The website will be generally pleasing and easy to navigate around so it will be easily accessible to everyone, it will also have very clear instructions, it will also contain the contact information, so people could contact the magazine and website editors regarding certain facts and feedback which is an essential factor. The website will include opinions of people who bought the magazine and were generally pleased by its content, yet it won’t be biased as there will be some with minor criticism. The website will be designed in WIX as it I found it to be the easiest website creator to navigate around and
  • 2. work with. There will be a few hyperlinks to the model’s social media so that the fans of the model can easily access them. How do you intend to link yourmedia products to demonstrate yourknowledge and understanding of the digitally convergent nature of yourmedia production? (approx. 100 words): Now days people always use their social media to find out what’s on top of the fashion industry, therefore the best way to advertise the magazine and website will be online on different social media platforms such as Instagram, Facebook and twitter. Since majority of people use them it will be easily accessible for everyone, some adverts on local bus stops in larger city will also be a good way to advertise the products. Although the magazine is targeted at 18-22 A-B demographic which spends majority of their time online, it can be expensive to maintain depending on how often you would want the advert to show up and on how many online platforms.