Unit 01

Contents
LO1 LO2 LO3 LO4
● Focus Publisher and
Product - Slide 4
● Ownership Structure -
Slide 5
● Operating Model - Slide
6-9
● Brand Ideology/ Ethos
and Values - Slide 10
● Technical Convergence -
Slide 11
● Associated Products -
Slide 12 and 13
● Market Position - Slide 14
and 15
● Competitors - Slide 16-18
● Genre - Slide 19
● Front Cover Analysis -
Slide 20
● Contents Page Analysis -
Slide 21
● DPS Analysis - Slide 22
● Form and Style - Slide 23
● Website Analysis - Slide
24
● Production Process -
Slide 25-27
● Synergy - Slide 29
● Product Analysis: Purpose,
Genre and Form - Slide
30-32
● Audience Theories - Slide
33
● Demographics - Slide 34
and 35
● Psychographic - Slide 36
and 37
● Maslow’s Hierarchy of
Needs - Slide 38
● Uses and Gratifications
Theory (Blumler and Katz)
- Slide 39
● Hartley’s Classification -
Slide 40
● Product Target Audience
(Primary Research)- Slide
41
● Survey Monkey
Questionnaire - Slide
42-51
● Customer Questionnaire
and Survey Responses -
Slide 52 and 53
● Secondary Research -
Reviews of Q- Slide 54
● Secondary Research -
Reviews and Feedback of
Bauer - Slide 55
● Product
Advertising and
Marketing (Above
and Below the
Line) - Slide
57-61
● Guerilla
Marketing - Slide
62
● Viral Marketing -
Slide 63 and 64
● Magazine
Marketing - Slide
65
● Distribution -
Slide 66
● Relationship
between
Magazine and
Audience - Slide
67
● Q magazine’s Impact and Effect
on the Audience - Slide Relevant
Issues on Representation - Slide
69 and 70
● Relevant Issues on
Representation - Slide 71
● Stereotypes - Slide 72 and 73
● Racism and Sexism - Slide 74
● Role Models - Slide 75
● Legal and Ethical Issues
(Copyright) - Slide 76
● Offensive Material - Slide 77
● Censorship - Slide 78
● Privacy and Public Right to
Know - Slide 79
● Royalties - Slide 80
● IPSO - Slide 81-84
● Editors Code of Practise - Slide
85-87
● Bauer Media Complaint
Procedure - Slide 88
● Bauer Complaint - Tom Cruise -
Slide 89
● Q magazine Complaint
Procedure - Slide 90
● Data Protection - Slide 91
● Regulatory Issues -
IP/Watermark - Slide 92

Focus Publisher and Product
Publisher Product Meaning
• Bauer Media was founded in 1875, in which their
industry of media had increased.
• In the year of 2013, the company has 11,000
employees in 17 different countries
• The Headquarters are based in Hamburg,
Germany.
• Their portfolio manages many different products,
which include the following: Over 600 magazines,
over 400 digital products and 50 TV stations and
radios, along with their own radio station, called:
‘Bauer Radio’.
• The company’s network has a 50% stake in the
British television company known as ’The Box Plus
Network’.
• This company is well-known abroad in many
countries, such as: Australia, Qatar, New York, and
the USA.
• http://www.bauermedia.co.uk
• The magazine was founded on October 1986 by
Mark Ellen and David Hepworth.
• Q magazine was first published by EMAP media
group of later the month of the same year.
• From setting apart from most of the music press,
through monthly products along with the high
standards of Photography and Printing.
• The magazine itself, contains a wide variety, such
as; Music and Live Concert reviews and New Music
releases.
• Although, the magazine company was formerly a ’Q
TV television channel’ which was well known
throughout the UK, however, unfortunately closed
down on July 3rd
of 2012. In addition the magazine
holds a yearly awards ceremony which is known as
‘Q Awards’.
• The earliest circulation was in December of 2015
with an average of 44,050
• http://www.bauermedia.co.uk/brands-magazine

• Who founded Bauer Group?
Founded in Hamburg in 1875, by Ludoph Bauer in which they started out as making business cards
Based in Hamburg, Germany
• When?
Founded in Hamburg in 1875, and is now the 5th
generation of family ownership.
• When released 1st
magazine?
Q was first published by the EMAP media group in October 1986
• What was it called and When was it launched?
In 1953 the launch of ‘Angling times’ and the acquisition of ‘Motor cycle News’ and in 2002 ‘Closer’ magazine
was released, until three years later ‘Grazia’ was published
• Sister company?
http://www.bauermedia.co.uk/about
https://en.wikipedia.org/wiki/Q_(magazine)
Ownership Structure

Operating Model
Operating Team
Yvonne Bauer –
Born in 1977, she is the founder of the company, she is now the CEO and 85% owner.
After being in several different positions, within sales organizations, she followed the
footsteps of her father in 2010. She also controls the publishing group with Executive
board members, Jorg, Witold and Harald.
Andreas Schoo –
Born 1960, he joined the media group in 1992 in the legal department, before he then
took the responsibility for a range of different magazines as ‘Publishing Manager’.
Jorg Hausendorf –
Born 1964, and has been a member of the Executive Board since 2013. In 1992, he
was appointed ‘Managing Director’ in Poland, as he studied Economics, Politics and
History at Helmut Schmidt University, Hamburg.
Witold Wozniak –
Born 1968, he has led Bauer Media Poland since 1999, and is responsible for the
establishment of print , radio and online activities. He studied international trade and
finance at the ‘Warsaw School for Economics’.
Harald Jessen –
Born 1971, and he studied Business Administration in Kiel. Harold joined the Media
group as CFO in 2016 and has held the global responsibility for finance and controlling
divisions. In September 2017 he was appointed the ‘Executive Board’.

Management Team
Paul Keenan
– CEO
Dee Ford
– Group Managing Director
Radio
Rob Munro-Hall
– Group MD, Magazine
Media
Abby Carvosso
– Group MD, Advertising
Anna-Marie Lavan
– Group Marketing Director
Christian Baesler
– Group Managing Director,
Digital
Sarah Vickery
– Group Finance &
Strategy Director
Sarah Barnes
– HR Director
Operating Model (continued)
Paul
Keenan
Dee
Ford
Rob
Munro-Hall
Christian
Baesler
Anna-Marie
Lavan
Abby
Carvosso
Sarah
Barnes
Sarah
Vickery

Operating Model (continued)
http://www.bauer-media.com.au/discover/about-bauer
/management-team
Paul Dykzeul – Chief Executive
Officer - Australia
Andrews Stedwell –
Chief Financial Officer
Fiorella Di Santo –
Director Of Sales
Christian Fricke –
Digital Director
Jayne Ferguson – General Manager
– Women’s Entertainment and
Lifestyle
Cornelia Schulze – General Manager
– Homes and Food
Jo Runciman -
Publisher
Kelly Young –
People & Culture Director
John Hanna –
Chief Information Officer
Eugene Varricchio –
Director of Operations
Paul Dykzeul Andrews Stedwell Fiorella Di Santo
Christian Fricke Jayne Ferguson Cornelia Schulze
Jo Runciman Kelly Young John Hanna
Eugene Varricchio

Operating Model
(continued)
Background

Slogan and Connotations
‘We think popular’ -Collective pronoun which suggests that everyone is involved into their
community and is treated equally. The pronoun “We” implies that the company wants to
include everyone of a different democracy. The word ‘popular’ connotes that their company is
a worldwide investment which well known in many countries.
Values
The company focuses on using the four main value which is shown on their website, as this
connotes that the company was to ‘Create’ a new of everything by encouraging others for a
safe but fun environment. The company ‘Collaborate’ with other companies, through
sponsorships as the present; “One vision, one company, one united front” as this would imply
that everyone wants worldwide nations to know that their company is one large family. The
employees are committed to becoming open to communication and continuous improvement
through the ‘Challenge’ as the company wants to strive for greatness and success in the
future. Finally, the company always wants to obey the ‘Respect’ of others as this connotes
that the company accepts responsibility for their actions, and present pride and passion for
the company and their employees work.
History
Bauer Media is a multi-platform media group, with many locations across the UK. They
acquired a collection of media brands, for example ’Heat’. Along with a radio portfolio of
national radio brands, which include; KISS FM UK and Magic. In addition, in 2013 the media
group acquired the Absolute Radio Group from, Times of India.
Brand Ideology/Ethos and Values
The blue could represent the
ocean, which can show that
Bauer is a International
company, where branch their
media content to other countries
across the globe.
The white triangle could represent
something new. It could also
symbolise that Bauer Media is a
safe, clean and pure company.

Technological Convergence
Social Media September 2017
YouTube 4382
Instagram 17.4K
Twitter
followers
135,999
Facebook likes 134,680
The company presents. Wide range of social interactions, along with a variety of different
products, such as paperback products (magazines) and digital products (online
update/websites). With the improvement of technology and better ways to spread the
news due to, Facebook, Twitter and Instagram. However, the company has broadened
their ways of spreading the latest updates and information, mainly through their website:
By branching out their products to the public as increased their popularity of the products.
With the four main categories of: ‘Digital Products, Radio, TV and Magazines’, this was the
media companies was of interacting with their audience. However, since 2016, most of
their social media has decreased in followers.
The table below, shows the four main social media interactions the company has with the
public, and the number has decreased slightly since 2017.

Associated Products
Magazine Digital Products Radio Television
Owned by Time Inc. , it was
founded in April 1959 by the
Universal Publishing and
Distributing and sold it to Times
Mirror in 1972. It was the world's
most widely read golf publication
from August 2006 to January
2007. Some features include; Top
100 Teacher in America.
The company sells their new
issues every month in the United
States where everything is based
in New York City. Their total
circulation of 2011 was; 1,430,563.
One of their many digital products,
such as; Closer, is a combination of,
gossip, news and glamour of the
celebrity world. ‘Closer’ mainly
focuses on their top three magazine
names: ‘Closer Celebrity’, ‘Closer
Real Life’ and ‘Closer Life and Style’
The magazine also has a online
website called
‘CLOSERONLINE.CO.UK’ where
they deliver the latest news and
features along with entertainment
updates. They provide an expert
opinion and commentary, along with
the inside scoop on the day’s events.
Bauer media owns many different
networks and stations such as; Kiss
and Bauer City (Networks) and Free
Radio and Metro Radio (Stations).
With the audible access to the
public such as house and car
radios. Secondly, the Bauer Media
company has the collaborates with
many popular radio stations, this
can therefore increase the
popularity, due to the media group,
also owns a few of their radio
stations including Bauer City. The
media group expands their horizons
by expanding their variety of
communication.
What a large amount of the
population around the world, use
the most today, is by watching the
news and listening into its gossip. A
large number of the young
generation between the ages of
early teenagers of 13 to the young
adults of 27 the audience of the
young experience viewing the
companies entertainment of what
the company, along with its different
collaborations, has to offer.
Finally, since the increasing
development of technology, Bauer
has taken the opportunity to expand
the quality of their entertainment,
towards its public.

Associated Products (continued)
http://www.bauermedia.co.uk/brands
This is how the media group
presents their ‘associated
Products’ to the public. With the
additional content of presenting
their information to the public via
the four main categories along
with the ’All Brands’ section, this
allows the public to easily access
want they want, depending on
the category.
The screenshot below, is an
example of how the company
presents their website links to
the public, the example below is
from the ‘All Brands’ section.
However the company does not
organize the content in
chronological order, this still
provide the public with a wide
range of choices.

Market Position
Magazines Publisher
After researching the five main magazines on the
website: ‘Press Gazette’, I have come to the conclusion
that the number ratings change everyday, either the
numbers increase or decrease, as this can depend on
how well or how badly the magazine is doing. This
website combines all the popular magazines around the
world and categories them, depending on the numbers.
Bauer Media – With over ‘25 million people, 107
brand's, Radio, Digital, TV, Magazines and Live’ as the
main title, this will attract the public to their website as
such of their well organized and eye-catching content,
the public will be drawn to what the company has to
offer. Along with daily updates and links to other
networks that the company works with, consumers will
be attracted to their content and the latest updates.
The Circulation figures of 2015 and 2016 have varied
as such throughout the year the number have
increased and decreased. The table below, shows the
2017 numberings of the five magazines from the
website, this can vary depending on the total number of
magazines sold through the year.
IPC Media–
Also know as ‘International Publishing Corporation’, this
is a British, UK division of Time Inc. This magazine
company is a digital publishing house in the UK with a
large portfolio of selling 350+ million copies every year.
NME has the highest market position with 308,938,
therefore the biggest percentage split from the others.
Whereas, many other popular magazine companies,
are not reaching the 100,000 limit.
Music Media Solutions Group –
Sean Peter Hagon is the CEO of the industry, and is
currently the Chair of the ‘Professional Music
Department’ in Berklee College of Music. He is also the
Director of ‘Continuing Education’ at New England
Conservatory.
Magazine Brand Total Year on Year (%)
Uncut 43,235 -9.7%
Kerrang! 18,462 -23.7%
Q 40,003 -9.2%
Mojo 67,518 -4.2%
NME 308,938 0.6%

Net Value
•Bauer media = $3.3 billion = £248,952,000 = £2489.5 million
•Time inc UK = £43.1 million
•308938 + 43235 = 352,173
Uncut 43235
Kerrang 18462
Q 40003
Mojo 67518
NME 308938
Market Position (continued)

Competitors /Slogan History Net Worth
Hearst
http://www.hearst.co.uk
Born on April 29th
in San Francisco, California,
William used his wealth to create a massive media
empire. He was the founder of “Yellow Journalism”.
During the time of ’The Great Depression he took a
toll on the Hearst company and his influence was
gradually notice. He died in Beverly Hill in 1951.
With his success of the ‘Examiner’, Hearst then his
sights on larger markets due to his former idol;
Joseph Pulitzer. By 1897 Hearst two New York
papers had bested Pulitzer with a combined
circulation total of 1.5 million.
● https://www.biography.com/people/william-ra
ndolph-hearst-9332973
Time INC
https://www.timeinc.com/
Founded by Henry Luce and Briton Hadden with the
mission statement of 1922. However no other
magazine had yet adapted to busy the reader and
stay informed. The company continues to adapt and
innovate their magazine, by making sure their
product is appealing to the public.
● https://www.timeinc.com/about/history/
With 100 Iconic brand's, digital and Social Reach,
Events and Innovative Solutions the magazine
company has a relative 100 news and culture
brands. The company is what they call; the trusted
voice of the human story. With ‘the power of Time
Inc.’s stories everyday, every hour on every platform
and every angle’
● https://www.timeinc.com/about/company-pro
file/
Conde Nast
https://www.condenast.co.uk
Regarded as the dominant up marketing publisher,
the industry is working with many talents that serve
the different sectors from fashion to interior design.
● http://www.condenastinternational.com/herit
age/history/
The company was the first publishing company to
establish international editions. In 1909 the company
bought Vogue and has transformed it into monthly
magazine. In 1959 the company was published the
late Samuel I Newhouse.
Burda – Futur plc (Programmable
Logic Controller)
http://www.burdastyle.co.uk/category/
burdastyle-magazines
In 1949 , Aenne Burda expanded her family
business to aim towards women’s magazine of
printing and publishing. The magazine through the
years changed names, from ‘Favorit’ to ‘Burda
Moden’ to finally ‘Burdastyle’
● https://en.wikipedia.org/wiki/Burda_Style
In 1987 the magazine was the first Western
magazine to be published in the ‘Soviet Union’ and
in 1994, it was also the first Western magazine to
appear in the ‘People’s Republic of China
The National Magazine company
(owned by Hearst)
http://www.hearst.co.uk
A British magazine publisher based in London, was
established in 1910 by William Randolph Hearst. In
2006, the ‘Nat Mags’ was then expanded into a
digital media, due to the purchase of women’s portal
website ‘Handbag.com’
● https://en.wikipedia.org/wiki/Nat_Mags
Arnaud de Puyfontaine became the chief executive
of ‘Nat Mags’ in 2009. At around 1990, his
predecessor Duncan Edwards has been at the
company. The newspaper ‘The Guardian’ named
Duncan the 75th
most important person in the British
Media. ‘Nat Mags’ launched their digital arm ‘Hearst
Digital’

Magazine Associated Products Slogan
Uncut
http://www.uncut.co.
uk
A monthly magazine since the first release of the magazine since the release of their first
issue in May 1997 with a large circulation of 47,890 (Jul-Dec 2015) The magazine is owned
by Time Inc. UK. Based in London with the editor John Mulvey and former editors Allan
Jones, along with the magazine basing their content on the category of music, also with the
main focus of music, the magazine includes film and book sections. The target audience is
aimed to the population of 24-45 year old men. The content also includes lengthy feature of
old albums, interviews with film directors, music and film news and reviews.
● https://en.wikipedia.org/wiki/Uncut_(magazine)
Kerrang!
http://www.kerrang.c
om
A magazine that release weekly issues since their first release on the 6th
of June 1981.
Where the magazine is devoted to rock music, which was currently published by Bauer
Media Group. In the early 2000s it was the best-selling British music weekly. Since 1993,
the magazine has held an annual awards ceremony, in which to mark the most successful
bands in the interest towards many reader. In the year 2000, EMAP, launched a Kerrang!
digital radio stations throughout the UK, this was referred to the ‘JukeBox’ station, by playing
a back to back sequence of rock and alternative music.
● https://en.wikipedia.org/wiki/Kerrang!
NME
http://www.nme.com/
magazine
Founded in the 1952 by Theodore Ingham who on the March 7th
1952, released the
magazines first issue. Also owned by the company; Time Inc. and based in Southwark,
London, England has a circulation of 308,606 (Jan-Jun 2016). NME is formerly known as
‘New Music Express’ which is a British Music journalism magazine publishing company. It
was the first British paper to include a singles chart, in the edition of 14th
November 1952.
The online version of NME was launched in 1996, which then became the world’s biggest
standalone music site, with over 7 million users per month
● https://en.wikipedia.org/wiki/NME
Mojo
https://www.mojo4m
usic.com
In the category of music and a total circulation of 79,345 (June 2013), this monthly
magazine is owned by the Bauer Media Group, with their first issue that was released in
October 15th
1993. The popular magazine was originally published by EMAP and with the
following the success of Q magazine, Mojo kept a classic rock aesthetic. In early 2010, the
magazine company was involved the controversial move by the new parent company,
Bauer. With two hundred photographers and writers for the magazine of Mojo along with
Kerrang! and Q, it has been reported that they refuse to work under new terms.
● https://en.wikipedia.org/wiki/Mojo_(magazine)
Competitors - Magazines

Competitors - Magazines (continued)
Slogan Readership figures (Circulation) Technological
Convergence
‘Iconic Media brands. Content built on amazing relationships and
inspired conversations with millions of consumers’
‘We engage with almost half of all UK adults in print and our award
winning websites reach over 28 million global users every month.
With the leadership of Marcus Rich - Chief Executive Officer, Time Inc.
UK, Sam Finlay - Chief Revenue Officer, Time Inc. UK. and Adrian
Hughes - Group Managing Director, Marketforce.
● https://www.timeincuk.com/about/
With the magazine company having a print based
media product and a website, they have many
links to other categories which include the
following: Reviews, News, Blog, Film, Features,
Tickets and Special Issues.
● http://www.uncut.co.uk
With the UK as being Britain’s leading publisher of print and digital
magazine content, along with over 60 iconic brands, for example;
Country Life and NME. the IPC media, creates content for the multiple
platforms, online, mobile and tablets. Also being the number one TV
magazine publisher that reflects the strength of its titles, and influencing
over 1.4 million readers across the print and digital media.
● https://www.timeinc.com/about/news/press-release/time-inc-uk-
abc-figures-july-december-2014/
Although, the magazine company only present
two different categories of; Home (The News)
and Video, the company mainly bases their
information and content onto their print based
media product.
● http://www.kerrang.com
The magazine’s circulation figures from ‘New ABC’ show that NME’s
reach grew by 0.6% in 2016 and along with a free distribution total of
308,938. Also, driven by the hand-on-hand distribution model, which
increased 0.7% over the year to 38.8%, and reaching over 40 cities
over London along with 120+ towns and cities, in total the footprint
distribution comprise 733 distribution points across the country.
● http://www.musicweek.com/media/read/abc-figures-show-nme-
distribution-up-0-6-year-on-year/067456
The website provides a variety of links in their
website, such ahs the following: Music, film, TV,
Food, Video, Tickets, Shop, Win, Life Hacks and
Follow the website combines their content with
their print based product, website and social
media.
● http://www.nme.com/#
However, Mojo has overtaken the sister company of Q magazine, as
such of Bauer Media as their classic rock magazine Mojo had an
average monthly circulation of 98,484. Down by 2% on the year on year
category, although up by 0.8% over the previous six months.
● https://www.theguardian.com/media/2010/feb/11/mojo-q-nme-k
errang-abcs
Owned by Bauer Media Group, the magazine
involves the following links in their website:
Articles, Magazine, Competitions, Tickets, Store,
Newsletter, Win and Subscribe. As such allowing
the public to choose within the given variety.
● https://www.mojo4music.com

What is the Genre (type) of the magazine?
What codes & conventions (verbal, non-verbal, technical)
establish the genre of the magazine to the readership?
The nonverbal code of the main image, depicts the
enhancement of the magazine and compliments the verbal
code of the masthead. For instance, the images shown is an
example of what Q magazine does with their new issues,
such as the contrast of black, white and red make the
magazine front cover stand out.
Along with the verbal connotations of the puff promotions
and the cover lines, Q magazine uses verbal codes to
amplify the non-verbal coding of the main image.
Furthermore, the masthead, main image overlap each other
as this enhances the quality of the magazine.
Finally, to conclude, the variety use of verbal and non-verbal
content would interest the public to buy the magazine,
especially the male public, due to the use of oversimplified
‘Cheryl Cole’ men are more interested and drawn to buy ‘Q’
magazine, resulting in an increase in sales of the magazine
and to conclude, a rise in popularity.
Genre

Front Cover Analysis
● Masthead -Covering a decent amount of the
magazine front cover, as this allows the public
to understand the brand of the magazine.
● Strapline -Normally placed under the masthead
to provide the public that the magazine is a
well-known company.
● Cover lines -Spread across the front cover,
which provide enough content to reveal to the
reader/passers-by about what is in the
magazine.
● Main Image -Sometimes can overlap the
masthead to enhance the quality of the
magazine, however, present its content that
would be eye-catching to the public.
● Puff Promotion -A small text that would notify
the reader about the latest news on the music
industry.
● Barcode -Providing, the date, issue and price.
● Synergy with social media -Not presented on
the front cover, however, relates to the context.
● Anchorage Text -Placed over the main image,
and to inform the reader who is on the front
cover and a brief explanation on why they are
there.
● Imagery – ‘Star Appeal’ -With the contrasting
colours that would be eye-catching to the
public.

Contents Page Analysis
A well organized
form on content, this
attracts the reader to
the information
presented along with
the complimenting
images, that contrast
well. As a DPS, this
allows the company
to provide the public
with a decent
amount of
information, as such
of content shown.
Finally, the vibrant
colour red
compliments the
white background,
and therefore
enhancing the
quality of the
magazine, anchoring
the reader to review
the content. Overall, the context in a contents page would resemble the front cover, as such of
the main image, puff promotion and cover lines, as this would relate to the rest of the
magazine. Also a contents page would normally provide page links to reviews and
articles, such as; albums on festival performances.

● Main Image -Covering an
entire page on a DPS as
such its content would
relate to the next page, as
this would attract the
reader to the context.
● Caption to support images
(Anchorage) -Placed in
the corner of the main
image, as this would
provide the public will a
brief explanation the
information on both pages.
● Drop Capital - Can cover
the entire page, or there
could be multiple spread
throughout the magazine,
to notify the reader on
where to start or if a new
topic begins
● Stand First -Found at the
top of a DSP, in which this
allows the public to
understand what is
presents and how this
relates to the main images.
DPS Analysis
● Issue month and year -Located in the bottom corners of the
magazine along with the brand and website address
● Page number/logo - To relate the reader to the contents page,
allowing quicker and easier access.
● Differentiated Questions and Answers - Throughout the context,
there would be a paragraph of a brief Q&A interview
● Pull Quote - Either placed by the main image or in the center or
the context, this anchors the reader to a brief piece of information.

What colours does your magazine you’re
researching use?
With the complimentary bold and bright
colours, this allows the magazine to create
an eye-catching colour that would enhance
the quality of the magazine and stand out to
the public eye. Furthermore, the company
mainly uses the primary colour red that
would contrast well with the white
background, and therefore allow the
magazine to use a image images that would
be unique compared to the other
magazines.
How are the Front Covers set out?
The magazine, presents their front cover
with a decent amount of information,
however not cover the main image entirely
as this is what the company uses to anchor
the public to the latest news and updates.
What are the font styles like? Do they
“repeat” (Steve Neale - 1980) the font
styles?
The magazine uses a simple font style so
that the public is not overwhelmed by the
large amount of information presented.
Form and Style

Website Analysis
Similar to their magazine, the
company creates and
resembles their website to
appeal quite interesting to
the public, as such of their
use of colours which
ensensuate the website as
well as the magazine itself.
Secondly, the layout of the
magazine, is well organised
with bold headlines and a
generous amount of briefing
along with the a hint from the
main image.
Thirdly, the magazine
website categorises their
information into the
categories shown in the
example, also on the left
hand side, they brand
presents updates.
The company also presents their social media links such as; instagram, twitter and facebook. This would entice
the viewer to subscribe to their website, which would increase in followers, resulting in a high popularity.

Date of
Publication
Managing the
Schedule
Editorial and
Budgetary Decision
Content Acquisition
The first thing to
do is to set up
the date of
publication; the
issue date of the
magazine when it
is released to the
public. Once the
date is
established, you
are now
operating with a
schedule. A
schedule that is
the plan on how
you are going to
go about the
production
process and
when of the
process will
occur.
An extremely important
step that should not be
taken for granted,
especially when it
comes to the production
of the magazine. If the
magazine wants to be
produced successfully,
then the schedule must
properly be managed.
The schedule must be
made in such as way
that there are provisions
for the certain mishaps
that may occur. When
these mishaps occur,
you can always meet
the deadline. This is the
reason as to why a
proper management of
the schedule is very
vital.
The next step in the
production of a magazine is
the editorial decision.
These involve the the
magazine’s editorial team
assembling and deciding
on the topics that will be
covered in the next issue.
The editorial team is about
talks about the various
contents that make up the
magazine. After deciding
which article ideas/topics,
new stories, illustrations
and photographs, the
team then make the
budgetary decisions, but
looking at how much
money is available and
how much money will be
spent towards the
production of the
magazine.
The content acquisition process is
arguably the most important step,
this is because without content,
there would simply be no magazine
in the first place.
There are two major ways that
content can be gathered. The first
is through in-house staff writers
(work inside the industry, eg.
research) and the second is
through external writer (news
reporters) that are commissioned
to write on the topics that are
specialist in nature. At this stage, it
is the artwork graphics which are
also worked on. The artwork is also
defined as illustrations and pictures
that undergo this process and then
placed in the magazine. In simpler
ways, Graphics are the
images/pictures that are designed
with a computer program.
Production Process (continued)

Sub-editing Page Layout Proofreading Distribution
Sub-editing focuses on
one major priority,
Quality Control. If the
media organisation is
large enough, to contain a
sub-editor, then this
person is going to be
responsible for this job; if
there is no sub-editor,
then the editor does this
job. This step involves the
following;
● Checking the
accuracy of all the
facts in the article
● Making sure that
words are properly
spelled
● Grammar and
Punctuation is
used correctly
● All articles follow
the house-style
● Working on the
page layout
In big publications,
there is a special team
that is responsible for
the page layout; this
team is known as the
Layout staff. Their job
is to typeset and layout
the various pages that
come together to make
a magazine.
In the performing of this
task, the team uses a
powerful Desktop
Publishing Program
(DPP/DTP) such as
InDesign or
Pagemaker. It is at this
stage that Adverts
from advertisers are
placed into the content.
After the page layout is
complete, the next stage
is to proofread.
The editorial
department will print out
a hardcopy of the
magazine for the sole
purpose of reading
through the magazine to
find and correct any
mistakes.
It is easier to proofread a
hardcopy than to
proofread a soft copy
Any mistakes that are
spotted is quickly
corrected on the DTP
file. The editorial team
keeps proofreading, until
a member of the team is
satisfied that all the
mistakes have been
corrected.
The final stage of the
entire process. With the
printing company having
finished with the
continuous printing of
the magazines, they are
then packaged neatly
and sent to a
warehouse, for
international transport
and storage. After the
magazines have been
stored in the warehouse
for a short amount of
time, the copies are then
taken out of the
warehouse and
distributed to the public,
via the post or in a shop.
Production Process (continued)

What social media does the magazine use and why/where?
The screenshot of Q magazine is based on the old music genre, as such of the
popular artist and clothing that would relate to this the late 20th century. Also the
third image has 100 likes, this therefore means the magazine’s social media is quite
popular, due to the large number of posts and 18.5 thousand followers and the
website link in their biography.
Synergy

Purpose = What is the Aim of the Product of investigation
Product Analysis - Purpose
The purpose that Q magazine wants to aim form when they release a new
issue to the public is that, their magazine must stand out from the others;
this can vary depending on the location for example a magazine stand.
Furthermore, Q magazine aims to present a decent amount of content to
anchor the public due to, the cover lines and strapline, which “define” the
magazine popularity.
Secondly, the connotations of verbal and nonverbal features, enhance the
quality of the magazine and look for “professional”. For example, the verbal
connotations of ‘Puff Promotion’ and ‘Anchorage Text’ allows the the reader
to understand to composition of the magazine layout and the information
presented to the public.

Genre = What subgenre is the music magazine from? Who
are its competitors? What codes & conventions help
establish it’s subgenre to the audience?
- Sub-genre
The subdivision of a genre of literature, eg. music, film
The sub-genre of Q magazine has only one aim, to present the music industry in
a variety of ways, for example; adverts, interviews and live concert reviews. In
addition, along with the verbal coding of; the cover lines, masthead and strapline,
and the non-verbal coding of main images, throughout the magazine, provide the
public with a decent amount of content that would attract the public, for example
most of the young and old generation, between the ages of 21 and 35, will be
interested in the review of the magazines context.
Furthermore, with the coding and conventions of the of the sub-genre of music
and possibly films (reviews), this form of content will draw in consumers and
buyers to observe their magazine. Along with the web-address to the magazine's
official website, the public can subscribe and receive monthly updates, on new
releases of their magazine, or new and possibly interesting updates, gossip and
reviews that relate to the music industry.
Product Analysis - Genre

Form = What type of product is it – Magazine? Fiction?
Non-Fiction? Is it a market leader in the Genre?
The form of the magazine is of a non-fictional content. After doing some
research on the different issue, the magazine has in my opinion has
non-fictional content, with the different sections, as such they present in the
contents page, this allow the public to access the variety within the non-fictional
form.
After doing some furthermore research, on different websites, such as;
https://en.wikipedia.org/wiki/Q_(magazine) I have come to the conclusion that,
the Q magazine’s form presents a different version of their music genre as such
by combining the different aspects of music and revealing it to the public about
their identification of their magazine. This therefore results in its growth of its
popularity, due to the bright masthead and the combination of colours that make
the magazine stand out.
Product Analysis - Form

Audience Theories
Hartley
Age
Gender
Class
Ethnicity and
Nationality
• The magazine uses Hartley’s theory to enhance interest of young consumers, due to
the low target audience teenagers.
• The magazine focuses the view point of stating both genders equally as they create
content that is both visible and interesting to males and females
• The magazine states that their content does not or is not likely to give information
that may offend people of a certain race or for what they may believe in. The
magazine focuses on valid content that will not cause any disagreements.
Katz
Inform and
Educate
Personal
Identification
Personal
Relationship
Diversion
• The reference of the music industry in the magazine, is quite high as such of the
common Personal Identification of famous celebrities and famous artists on the front
covers and throughout their content.
• The Personal Relationship from the magazine to the consumer suggests that they
their target audience to be immersed in the factual information given.
• The magazine used Katz theory with the following of advertising their website such
as involving adds popping up in the center of the screen.
Maslow
Explorers
Survivors
Social Climbers
Caregivers
• As the magazine continues to grow, there has been more and more use of the
content that the magazine aims most of their content towards; Explorers and
Caregivers because of Maslow’s theory of self-motivation.
• The magazine use this as an advantage to draw people into buying their magazine,
however focus on the information of the news, such as; ads and leaflet, which can
be found in other magazines like; Q or XXL.

Definition -
Demographic information is used in media marketing to classify an audience into
age, gender, race and other categories. Demographics are broken into bands
depending on people's jobs or status.
What is Q? -
A music magazine that aims their content towards the both the male and female
genders along with providing a wide variety of content, for example; adverts,
interviews and reviews.
Relating to the structure of the population
Relating to the four key features; Age/Gender, Race, Location and Employment
Status
Demographics (Socio - Economics)
https://en.wikipedia.org/wiki/Demography
Direct and Indirect methods of Demographics
Direct Methods Indirect Methods
❏ Certain changes in legal status;
marriage, divorce, migration
❏ Estimation of the number of
births and deaths
❏ Compare sex ratios from
census data; estimate natural
values and mortality data
❏ Collecting data from countries
where complete data is
unavailable
❏ Methods such as; Life table,
Hazards models and Gompertz
models

Demographics Model
Letter Code Job / Status
A
Upper Class
Higher Managerial, Administrative or Professional.
Bankers, Lawyers Doctors
B
Middle Class
Intermediate managerial, administrative or
professional job employment
C1
Lower Middle Class
Supervisory or clerical and junior managerial,
administrative or professional job employment
C2
Skilled Working Class
Skilled manual workers
D
Working Class
Unskilled manual workers
E
Casual / Lowest Grade Workers
Pensioners and others who depend on the welfare
state for their income

Psychographic
Definition -
A study or classification of people according to their attitudes, aspirations and other psychological criteria,
especially in marketing research. It can also be defined as: A segmentation that divides the market into different
groups, based on their social class, lifestyle and personality characteristics. With the assumption of of the different
products and brands, an individual purchases, this will reflect that person's characteristics, as well as their
patterns of living.
This is based on five key features; Personality, Lifestyle, Values, Attitudes and Lifestyle
The use of this is that psychographics studies the psychological lifestyle of an individuals lifestyle, this is valuable
in the fields of marketing because this allows the company to plan and suggests productions (in relation to popular
brands) about what their target audience like to see in advertising or available to the public eye.
Psychographic profiling
‘When a relatively complete profile of a person/ group’s psychographic make-up is constructed, this is called a
“psychographic profiling” Psychographic profiles are used in marketing segmentation (the process of dividing a
broad consumer or business market) as well as advertising.”
Parts of these psychological factors; typically used in the marketing segmentation, include:
● Activity, Interest or Opinion
● Attitudes
● Values
● Behavior
https://en.wikipedia.org/wiki/Psychographic
https://en.wikipedia.org/wiki/Market_segmentation

Psychographic Model
Mainstreamers SEEK SECURITY - Tend to be domestic,
conventional, semimental-favour value for money
family brands. The largest group
Aspiers SEEK STATUS - Materialistic, Acquisitive, oriented to
image and appearance, persona and fashion.
Typically Younger people.
Succeeders SEEK CONTROL - Strong goal, confidence, work
ethic and organisation. Typically higher management
and professionals.
Resigned SEE SURVIVAL - Rigid and authoritarian values.
Interested in past and tradition. Typically older
people.
Explorers SEEK DISCOVERY - Energy, Individualism and
experience. Values difference and adventure.
Typically a younger demographic. (Students)
Strugglers SEEK ESCAPE - Alienated and disorganised. Few
resources beyond physical skills. Buy alcohol, junk
food, lottery tickets. Typically lower demographic.
Reformers SEEK ENLIGHTENMENT - Freedom of restrictions
and personal growth. Social awareness and
independent judgement. Anti-materialistic but aware
of good taste.

What
We
Want
What
We
Need
Maslow’s Hierarchy of Needs
The basics of Maslow’s pyramid
is to present that this is what
the public wants to achieve in
their everyday lives. The base
is what everyone needs to feel
accepted by the world. For
example, if you are tired and
hungry in the morning, will your
day go really well.
The top of the pyramid is
what everyone wants to
achieve. This is mainly
the focus in businesses.

“What people do with the Media”
● To informed and educated
● In order to identify with characters and the situation(s); “I’m a Celebrity”
● To be entertained; Movies and Cinema
● To enable themselves to socially interact with others; Social Media
● To escape from their daily troubles; Escapism
These are the five main reasons of why the audience consume media.
The consumer is taking an active part in the communication process and are goal oriented in
their media use. Power is considered to lie with the consumer, to gratify their needs or
interests.
Uses and Gratifications Theory
(Blumler and Katz)

These are the 7 Socially Grouped categories, when it
comes to identifying audience;
● Self - Ambitions or Interests of the audience
● Gender
● Age Group
● Class - Different Social Classes; Working, Upper etc.
● Ethnicity
● Family
● Nation
John Hartley
➔ The focus and control is on the producer encoding a
message for the audience to respond to.
➔ “Institutions are obliged not only to speak about an
audience, but - crucially, for them - to talk to one as
well; but they need not only to represent audiences
but to enter into relation with them”
Hartley Classification

Product Target Audience - Primary
Research

In conclusion, the results from my survey present that the over 70% of the twenty-one people who answered
my survey said that they were in the ages between 16 and 19. Therefores, this concludes that the relation of my
target audience, and my results imply that my target audience is aimed towards teenagers and the young
generation. However, my results also reveal that under 10% of the people were between 36-49 and over 20%
were aged over 50, although my magazine does not aim its content to the older generation, my magazine
would imply to them more.
Question 1 - What is your age?
Survey Monkey - Questionnaire

Question 2 - What is your Gender?
To conclude this results table presents that under 40% of the 21 people who took my survey were female.
However, my target audience is for the younger generation, aimed to both females and males. As a result
of this table, my magazine content will imply to both genders.

Question 3 - What job do you do?
As a result, over half of the people specified other for example a student, therefore this also implies o my
target audience of the young generation, as such of creative relative and appropriate content that would
appeal to them. My table also implies that the percentage the specified jobs may relate to those of the
older ages who work or own a part-time job.

Question 4 - What is your Status?
In comparison to my results table of question one and two, these results conclude that a large percentage
of those who took the survey, were students who were unemployed and therefore conclude that my
magazine content should interested the viewer of my relative target audience.

Question 5 - What is your preferred music taste?
(tick more than one)
With the relative combination of selecting different music tastes this has allowed me to choose a decent
amount of music content that would be appealing to my target audience. The large percentage the
specified other, results in response of the combination of my results table, for example, Indie Pop, but also
specified others such as R&B, Opera and Drum n Bass.

Question 6 - How often do you purchase a
magazine?
However, I want my magazine to anchor the public in, with the use of relative and interesting content, such
as; reviews, competition, and pictures. Although a small percentage choose to purchase a magazine
weekly and monthly, and therefore conclude that my magazine would be a monthly issue release, as to
keep the viewers interested.

Question 7 - How much are you willing to
pay?
A decent price for my magazine would be a preferred price of below the £3.00 limit. As I want my content
to be more appealing to the public and not just the price.
With a cheap but also appropriate price, this will draw in consumers to read a magazine that would
increase in popularity, due to my magazine being sold as a monthly issue.

Question 8 - What context would you like to see in
a music magazine? (tick more than one)
With the use of a multiple choice option, this would allow me to depict and narrow down the options as to what
the public would like to see in my magazine. As shown in the chart above, the 21 people mainly wanted to see
the following: Pictures, with over half of the people who took the survey, Reviews with 55% of the 21 responses
and finally, interviews, as such with under 60% of the responses wanted to main have these in a magazine.
However, with the; Competition, Adverts and Music Awards, I would still include this in my magazine as this
would interest most of the public, along with the rest of the responses who chose these as a multi choice
question.

Question 9 - What is your preferred format
of a magazine?
A magazine with paperback would be useful to the public as, paper is thin and will fit into bags without
taking up too much room. However, by having a digital or downloadable copy of the magazine, this allow
the public to acquire a temporary copy of the magazine, as such of the social world view content through a
digital device.
In conclusion, my magazine would be sold as a paperback copy as I would be able to distribute my
magazine locally or via the post.

Question 10 - Where do you prefer to
purchase a magazine?
Although 32% of my responses classified content that did not really relate to what I want in my magazine.
However, my magazine would preferably sell my magazine via the post.
In addition this may be difficult during the production of the magazine, as the location destinations in which my
magazine can be sold.

On the 30th of January, myself along with my
classmates went into Epsom to ask the public
to complete our ten question questionnaire.
As a part of our coursework, we had to take at
least one photo of our evidence that we asked
a member of the public to complete our
questionnaire.
The image shown on the right is my example
of how a member of the public completed a
questionnaire. As a part of this unit, we must
present evidence in which we have asked a
member of the public to give their own opinion
about what they would want within a
magazine.
Customer Questionnaires

Customer Questionnaires - Evaluation
By asking a member of the public to complete our
questionnaire about what they want to have in a magazine,
this opportunity gave us the chance as to having an
understanding on which, what our magazine should contain
base on the answers we received from our written
questionnaire; as shown on the right is an example of what my
questionnaire looks like, along with a blank copy and the copy
in which a member of the public answered.
The majority of those who completed my survey on ‘SurveyMonkey’
complete my magazine within my target age range. However, the ones who
completed my written questionnaire, were not in the range of my target age
range.
Although, my range target audience did not answer my questionnaire, I got
an understanding of the rest of the public would prefer to see in a magazine.
Survey Responses

Secondary Research - Reviews of ‘Q’
From the three reviews
presented, the public does
not really find ‘Q’ magazine
to be quite interesting, as
such of the first reviews
informing that they used to
buy the magazine, whereas
the other two reviews, find
Q’’ magazine very
entertaining
https://www.reviewcentre.com/search.html?searchstring=
Q+magazine

Secondary Research - Reviews and
Feedback of Bauer
https://www.glassdoor.co.uk/Reviews/Bauer-Media-Reviews-E864779.htm
As a result of the many 102 reviews, Bauer Media is a quite popular publishing company, along with the
responses; ‘Pros’, ‘Cons’ and ‘Advice to Management’ to allow the company to improve.

● How is the product (Music Magazine) advertised?
● What platforms (E-Media, Print, Broadcast) are utilized to
help promote the product?
● Marketing – Above the line and/or Below the line
● Guerilla marketing?
Product Advertising and Marketing -
Above and Below the line

Definition/Background
Advertising of activities to a large however non-targeted audience over a wide span. the
communication to their audience is by building a brand to inform the public consumers about
their product. As a result, there is a mass marketing of a product such as ‘Coca Cola’ or ‘Oral B
toothpaste’ which are Global/International product.
Advantages;
● Mass communication of their product
● Convergence leads to change
● Informing the audience about the product.
● Mass targeting, as there is no target audience, in which to sell their product.
https://www.feedough.com/atl-btl-ttl-marketing/
Product Advertising and
Marketing - Above the Line

Examples
TV: In America, there is an estimated average of Americans,
watching 4.3 hours of TV a day. Television advertisements can
reach the public; Locally, Nationally and Internationally, however
this can depend on the tv channel. Advertising a product on tv can
result in a better connection with the users, because of moving
images and audio are more entertaining to the public eye, rather
than still images or audio alone.
Radio: A explained and researched by Psychologist consumers
are more exposed to an advertising message, as research has
shown than an advert must be presented to the public at least a
frequency of three times, until the consumer wants the product,
for example; skin care products aimed mostly at women, or
gillette fusion razors aimed towards men.
Magazines/Newspapers: Local or National media print based
product have a larger reach to the public than other mediums.
This can result in an increase in popularity as such an increase in
the population, also written work can have a better contact with
the audience, define the brand and have a wider reach to the
public.
Above the Line Examples

Definition
Companies aim their product towards a specific group as this would result in a direct and
memorable approach to the public. However, in comparison to above the line, most companies
market their product by including a Direct Marketing Strategies, Target Group(s) and
Focusing on Convergence.
Advantages
● Direct
● Extremely targeted towards a specific audience - better terms in conversion
● Better conversions
● Easy control - Easily tracked and monitored
● Tailor-made - specific audience and molded differently for different consumer
groups.
Product Advertising and
Marketing - Below the Line

Examples
1. Outdoor Advertising is the most common use for companies and
brands to sell their product. With the use of a public display,
consumers are more likely to pass by and find an interest in the
product.
Examples such as; Flags, Banners and Billboards are mainly found in a
large populated area, such as the streets of New York. Also, bus (and
most bus stops) and taxis, have changing or singular adverts placed on
them to promote the public to buy the product.
2. Direct Mail Marketing, a personal strategy that is used by
marketers to use direct mail, for example; calls, emails and text
messages. These can be written or verbal exposed to the public. If
this is planned properly, this will result in more conversions. In
addition, what is known as Tailor-made messages, about the
brand offer drafts according to the needs of the consumer.
3. Sponsorship, through the collaborations with other companies to
sponsor their product the public is then drawn to an interest to buy
their product. Also with the benefit of events, this is carried as a
part of brand building strategies.
Below the Line Examples

Guerilla marketingDefinition
‘When a company spend, minimal amounts of money to advertise themselves
in an unconventional manner. This would include, having public attention in
memorable or high energy promotion.’
With this type of marketing, it is to take the consumer by surprise and to make
an impression to create a large and continuous amount of social buzz. Also,
this type of marketing, is aimed to be more personal and memorable by the
public. This is ideally used by small businesses who need to reach a large
audience and also gives large companies the campaigns to continue, on-going
mass media campaigns.
Usefulness for Large Businesses
Bigger companies have large budgets along with their brand being well
established. However, with the use of this type of marketing, this allows;
‘Larger companies have been using unconventional marketing to complement
their advertising campaigns. Some marketers argue that when big businesses
utilize guerrilla marketing tactics. Bigger companies have much larger budgets
and their brands are usually already well established.’
Usefulness for Small Businesses
When executed well, this can result in a low cost with a reach to a high
targeted audience as this would be a great way for a small company to get
noticed, distinguished by the public and earn a reputation for being interesting
and different.
http://www.creativeguerrillamar
keting.com/what-is-guerrilla-m
arketing/

Definition
A method of marketing whereby consumers are encouraged and are encouraged to share information
about a company's goods and services are prefered by the internet.
‘Viral marketing is any marketing technique that induces websites or users to pass on a marketing message to
other sites or users, creating a potentially exponential growth in the message's visibility and effect.’
Example
A popular example, would be Hotmail which is now owned by Microsoft. This is a successful viral marketing
company, by promoting its services and advertiser’s message(s) in the use of email notes.
There are three criterias for basic viral marketing; 1) The Messenger 2) The Message 3) The Environment
All three must be effectively executed in order for the viral message to be successful. This is more
cost-effective than traditional marketing tools
Advantages
● Faster growth
● Mainstream Media Exposure
● Cost-effective
● Rapid generation of leads (potential sales)
Disadvantage
● Can become a nuisance
● Lots of things end up in spam folder
● Hard to measure
● Negative marketing buzz
http://searchsalesforce.techtarget.com/definition/viral-marketing
Viral marketing

Example; Youtube
Many popular examples can be produced and spread throughout the world via the internet. For example,
Youtube is a popular way to spread adverts internationally. For instance the John Lewis Advert of 2011, had
over 8 million views. The example presented, are good representation of them marketing their brand, such as
the popular John Lewis adverts which they show to the public every year since 2002.
Viral marketing Example

Magazine Marketing
Youtube
https://www.youtube.com/watch?v=TflU7NNZ5wU
Billboard
https://www.marketingdonut.co.uk/media-advertising/billboards
-and-outdoor-advertising/outdoor-advertising-making-a-big-imp
act
● Although popular magazines have a low amount
of the subscribers and viewers, the magazine
company/ industry continuous to reach out to
the public, by providing on the advertising
product.
● The video below is an example of one of the
ways that the magazine (Q) advertises their
product to the public. However, the video was
published 6 years ago, when the company
filmed a behind the scenes of their issue Q303
● Popular brands, such as ‘Vogue’ and ‘Chanel’
along with many internationally popular brands,
they aim to spread information buy advertising
their product in populated locations or on busy
highways.
● Magazine brands aim to spread their products
of; makeup, fashion and the latest technology,
to over a wide span of the population. Doing so
would/ could result in an increase in popularity
as billboards are aimed high, present little or a
lot of informations, but mainly enhance the
brand such as the example shown below.

Definition
Process by which the goods are supplied to the consumer.
● How many magazines are circulated in the UK or globally? 2016
Magazine Total Year on Year % UK ROI AP%
The latest update of the the figures of Q magazine sold in one year was the 2016 version, where Q magazine
has sold over 40 thousand copies of their magazine in one year, also, the magazine copy percentage is sold in
Republic of Ireland and the UK.
● Is the magazine available online?
Q magazine is available online, due to the online subscription
to their website along with their social media.
● Can fans of the magazine subscribe to the
magazine and have it delivered to their address?
By buying their magazine in the local shop as well as receiving the magazine
in the post and subscribing to their website.
Distribution
http://www.pressgazette.co.uk/uk-magazine-abcs-winners-losers-and-full-breakdown-as-circulation-declines-average-6-per-cent/
https://www.greatmagazines.co.uk/q-magazine?gclid=CjwKCAiA9rjRBRAeEiwA2SV4ZTipd78KiJvay893P2qWqgD-HZIQn23IecLw99
Frc_BgncbQo8eaRhoCqEkQAvD_BwE
https://www.bbc.co.uk/education/guides/zcpgdmn/revision
● Subscriptions; By subscribing to the
magazine, this allows the public to
receive regular updates about the
release of the magazine.Furthermore,
the example shown informs the public
about receiving a print or digital or
both of the magazine.
Local Shops; In the local
shops, Q magazine has
decided to place the
well-known magazine into an
individual holder in which they
present with two different
copies and eye-catching
presentation. For example,
WHSmith

Q magazine has cross media convergence through social media, this allows the audience and the
producer to communicate directly, this is known as a Prosumer.
Once contact with Q magazine through these channels, this allows the magazine to be brought directly to
you.
Relationship between Magazine and
Audience
Social Media Statistics 2017
Youtube Subscribers
https://www.youtube.com/user/Q4music
4.4K
Instagram Followers
https://www.instagram.com/qmagazineuk/?hl=en
17.4K
Twitter Followers
https://twitter.com/qmagazine?lang=en
135,999
Facebook Friends
https://www.facebook.com/Q305QueenSt/
134,680

Q magazine’s Impact and Effect on the
Audience
● Impact on the social group of the readers, therefore if one
person in the group buy the magazine, other will follow
suite.
● Q magazine, includes a more mature magazine content,
which appeals to its 24-35 target audience.
● The front cover is of Prince after his death, where his fan
group allow pursuit to buy the magazine
● Q magazine enhance the image of Prince, therefore results
in more Prince fans being drawn to the magazine, resulting
in what is known as the ‘Hypodermic needle theory’
● The use of the strapline ‘Portrait of a Genius’ suggests that
Prince fans would be drawn to the magazine and with the
pull quote shown below; ‘A 21-page celebration of his life
and music’ connotes that this magazine this based on the
front cover in relation to ‘Prince’

The ‘Hypodermic needle theory’, also referred to as the; ‘hypodermic-syringe model, transmission-belt
model, or magic bullet theory’, this model of communication allows the the intended message directly
received and wholly accepted by the receiver.
Q magazine’s Impact and Effect on the
Audience
This theory can be referred to a direct contact/ influence of which
would be based of the early observations of the effects of mass
media. This theory was originally known as the ‘magic bullet’ as this
would suggest that, information would be sent quickly and directly to
the public through all type of social contact, preferably mobile works,
eg. Facebook, Twitter and Youtube.

Stereotype ‘Male Gaze’
Laura Mulvey
‘Female Gaze’
Diana Saco
‘Men act and
women appear’
John Berger -
1972
Cheryl Cole
‘A person or thing
that can conform to
a widely held but
oversimplified
image of the class
or type to which
they belong.
For example; topics
of age, gender,
race and religion’
Where the male
majority will gaze
upon the women and
in return the women
know that they are
being gazed at. This
is a reason on why
men will buy the ‘Q’
magazine more than
women, this is also a
stereotypical view.
The fact that white
males listen to ‘Rock’
and ‘Indie’ more than
any other Ethnicity is
also a stereotype.
The coined the
phrase the ‘Female
gaze’
This is the opposite
from the male gaze
as the men act and
the female buy the
magazine. This is
because of the men
knowing that they are
being looked at.
Men will stare at
women and that
the women know
that they are
being looked at
thereby making
themselves into
objects.
As the example shown
below, Cheryl Cole is
seen here on the front
cover of ‘Q’ magazine,
looking quite sultry,
which implies that she
knows that she is
being looked at.
The stereotypical
masculine approach is
that they will buy q
magazine with these
types of front covers,
because this refers to
the
Relevant Issues on Representation

‘A widely held but fixed and oversimplified image or idea of a particular type of person or thing.’
They can be portrayed towards both the male and the female genders, it can also mean that, someone can get
‘a set idea that people can have about what someone or something is like, especially if that idea is wrong’; for
example, Sexual, Racial and Gender remarks are the biggests. In addition, this can be portrayed as grouping
races or individuals and making a judgement about them without knowing the background story
A large number of the public can find this disturbing, uncomfortable or otherwise, offensive. Stereotypes are
mainly aimed at the main topics of;
Racial Profiling: such as saying ‘Only all black are very good at sports’ can be considered as a racial stereotype,
because this is only aimed at the focus of black males, which some people may consider this as racist. This is
due to; by grouping a race together and indicate that everyone of that race is only good at one this, in which in
this case was sports.
Gender Profiling: With the commonly used of having accusations about the male and female gender, for
instance; ‘Women aren’t as smart as men’, ‘Guys are messy and unclean’ or ‘Girls are not good as sports’
These examples can suggest that, stereotyping both genders about one topic such as, women are not that good
at sports or that men are not allowed to wear makeup, these types of stereotypes can be offensive that this can
make a group of individuals who have the same interest in something, feels less confident on showing it to the
public.
Cultures: Existing in all countries around the world, for example; ‘Italian or French people are the best lovers’,
‘All Arabs and Muslims are terrorists’ or ‘All people who live in England have bad teeth’, these types of cultural
stereotypes, suggest that one feature of this groups is common in everyone of that culture, this can be offensive
because, of bringing out the traits that seem horrible and result in lack of confidence.
Groups of Individuals: They can consist of: Goths, Skaters and Gangsters, this can be very common in the
likelihood of schools for example, ‘Goths only wear black clothes, wear black makeup and are also depressed
by society’ or ‘All teenagers are rebels’. As some of these stereotypes are mainly aimed and teenagers, this can
downgrade their confidence, which could have an effect on them later in life. A group of individuals are also
aimed at the older generation as well, however, this type of stereotype is the main focus in teenagers in middle
school or high school.
Sexual Stereotypes: The main focus of a man appearing or acting in a feminine way is labelled as ‘Gay’ or a
masculine woman is labelled as a ‘Lesbian’, this is because of people judging about homosexuality and this can
be considered as immoral and therefore downgrade someone's confidence on revealing it to the public.
Stereotypes http://examples.yourdictionary.com/stereotype-examples.html

‘A widely held but fixed and oversimplified image or idea of a particular type of person or thing.’
As presented in the definition, stereotypes can be presented in many different ways, as such visual content, for
example, tv shows and magazine prints; the examples shown below is one way of portraying stereotypes. The
magazine presenting a black model who is wearing black lipstick, is an example of the presentation of a
stereotype, this main image presented on the magazine shown on the bottom left suggests than only dark
skinned models are only allowed to wear black clothes and wear black lipstick.
In comparison to the Cosmopolitan magazine presented in the bottom right, this is another presentation of a
stereotype, this front cover connotes that only light skin coloured model are allowed to wear bright coloured
make-up and wear bright coloured and fashionable clothing.
Overall, the revelation of both magazines, implies that only certain models can be on certain magazines, as well
as skinny women are allowed to be models.
Stereotypes

Racism:‘prejudice, discrimination, or antagonism directed against someone of a different race based on the
belief that one's own race is superior.’
Sexism:‘prejudice, stereotyping, or discrimination, typically against women, on the basis of sex.’
Racism and Sexism
Racism Sexism
Typically aimed at a groups of individuals of a different
colour of culture, for example, black men. As of one is
of a different race they are considered as less superior
and more inferior in comparison to other cultures.
This is also aimed toward a culture that is more inferior
in comparison to all the rest, for example, Muslims and
Arabs are all terrorists; through discrimination of the a
specific group can lead to the offensive judgment
directly at the group.
On the other hand, sexism is a way of portraying that
the difference between the male and female gender is
that men are more superior somethings, for example
sports, and women are good at makeup and should be
anorexic to become a model.
This way of discrimination against a certain gender can
result in the misjudgment of society. In addition this is
mainly aimed that women, as described in the
definition, women are more likely to experience sexism
in their lives, as of the false judgment aimed at women,
in particular; their body appearance (shape, weight
and body form) these types of traits that are aimed at
all ages of women, can be considered as offensive and
may be regarded to as sexual assault.

As such of the famous artist and performer, she acts as
a role model for many, however, her progression over
the years has changed, although many may still see
her as a role model to look up to; her presentation of
herself on the right is a reflection of how the public
want to see her the magazine. For example, the cover
lines around her present a stereotypical form of matter,
this is due to the linking of the cover lines to what Miley
is wearing, how she is posing and what she is doing,
this results in a sexual stereotype matter, because, this
is how the magazine wants to present her, and also
how the magazine wants to anchor in the ‘Male Gaze’,
as well as acting and appearing as a role model for the
women.
The magazine presentation makes the main image of
Miley, stand out, as well as revealing the cover lines
themself. For example the cover line; ‘Why Women are
hit with more student debt than men’ is a way of
portraying sexism, as well as trying to make Miley
appear as a role model for women.
The magazine tries to portray her as a model of a
specific topic as of her posing, and action(s). However,
most women picture her as a role model as because,
she was popular for her tv shows, music and
performing.
Role Models

Copyright ©
Copyright- is when there is a legal right which lasts for a certain amount of years so you can’t print,
publish, perform, film, or record literary, artistic or musical material that already exists.
Copyright changed in 1998 allowing writers and photographers their own rights of photocopy version and
reproduction in book.
Consumer Magazines
Fergus Carroll - Head of Marketing - Bauer Media
https://www.abc.org.uk
https://www.abc.org.uk/standards#rsgs
(My Magazine) As I will become a member of the ABC company, I will ensure that my magazine will have
copyright and prevent advertisement illegally because, by being a part of the ABC, my content will only be
produced with the use of written permission, in such a case of Copyright ©
About ABC
ABC delivers the certification and the data and content
within the magazine meets industry standards. It verifies
all the data within the magazine, to make sure that it is
correct and valid at the time of print, It also protects any
advertisers using the magazine.
“Members of ABC = nothing in the magazine may be
reproduced in the whole or part without the written
permission of the publishers” / in this case
Legal and Ethical Issues

Offensive Material
Offensive material - Lady Gaga
‘any published or broadcast content (such as
articles, photographs, films, or websites) that is
likely to be upsetting, insulting, or objectionable
to some or most people.’
The example below is the front cover of Q
magazines April 2010 issue, this is considered
as of offensive material as to the little clothing
she is wearing as covering her privates and to
reveal her form, however as this is considered
as offensive, the company decided to release
the magazine, in hopes to anchor in the ‘Male
Gaze’.
Also, the magazine production suggests that
the offensive material of modeling Lady Gaga
could lead to the misjudgement of the public
towards the magazine front cover, as well as
this may be offensive and inappropriate to the
young generation, as Q magazine aims the
main image to
appear ‘out-there’
Finally, the magazine company
has wanted to portray that
this is how the public should
see her as this, by the broadcasting
of content that may appear insulting
towards some people.

Censorship - Adele
At the Brit Awards of 2016, Adele sobs and curses while
on stage during ‘Global Success Award Acceptance’
speech. This an example of censorship, as stated in the
media definition of censorship; news reports, magazines
and other forms of media communication for the
purpose of altering / suppressing parts that are
considered to be offensive.
As a result of this the publication of material that could
objectionable behaviour, about someone or something;
for example the Next Gen magazine front cover. this can
also be a violation of the person’s rights.
Censorship
Censorship - Next Gen magazine
The example shown below is an example of
censorship as of the hidden content and
however the cover lines relating to the main
image suggesting a specific topic.
The first definition below is what this
magazine is trying to portray as of the
‘prohibition’ with the case of books, films and
news. This magazine could be considered
as unacceptable as of the content
presented, however, this is a good example
of censorship of a magazine, and although
the public make consider this as
inappropriate, the magazine production
company, produces this type of magazine to
present censorship.
Definition
‘the suppression or prohibition of any
parts of books, films, news, etc. that are
considered obscene, politically
unacceptable, or a threat to security.’
In terms of Media - Definition
‘censorship refers to the examination
of books, periodicals, plays, films,
television and radio programs, news
reports, and other communication
media for the purpose of altering or
suppressing parts thought to be
objectionable or offensive.’
https://www.billboard.com/articles/news/awards/
6889491/adele-cries-curses-brit-awards-2016

Privacy and Public Right to Know
Privacy - The Royal Family Right to Know - Jay K; surrounded by the paparazzi.
On a more critical matter, the royal family encounters,
vocal criticising with the media, as well as the press
have been subject to intense security.
In the year of 2007, Prince William voiced a concern
after his girlfriend Kate Middleton was surrounded by
the paparazzi on her 25th Birthday outside her home.
This then lead to a result that the paparazzi vowed not
to use shots of Miss Middleton.
However, on October 2007, the issue of the privacy of
the royal family returned, due to pictures of Prince
William and Miss Middleton were leaving ‘Boujis’
Nightclub in London, this was then printed onto the
London Evening Standard and released to the public a
few days later.
From being surrounded by the paparazzi, Jay Kay
made a living from abusing the paparazzi rather than
being a singer. This then lead to the printing of a black
mark on his reputation; from assault charges to
criminal damage. Research has shown that ‘Jay Kay
laps up the limelight and public attention like a
malnourished cat, and targets an unsuspecting victim,
hides behind the bounces and drops in the odd
expletive’, and many still view him as a celebrity.
Privacy
‘the ability of an individual or group to
seclude themselves, or information
about themselves, and thereby express
themselves selectively. The boundaries
and content of what is considered
private differ among cultures and
individuals, but share common themes.’
http://news.bbc.co.uk/1/hi/uk/8397
850.stm
https://jewittinspace.wordpress.co
m/2012/01/28/jay-kay-a-deterrent-
for-being-famous/

Royalties - is when a magazine has included content which is copyrighted and if someone else includes
this information then they have to pay the original magazine.
The NLA are a newspaper licensing company which sells copying licenses to newspapers and magazine
content. Q magazine, along with many others which are owned by the Bauer Media Company are subscribed to
the NLA
Who are they?
NLA royalties is a publisher which was established in 1996 by eight national Newspaper Companies to protect
the industry copyright. They have their own magazine rights of licensing and database business. They provide
access and license of the re-use publishers content. In the year 2014, more that 9,500 organisations relied on
the NLA’s annual license, and 33 monitoring agencies in 10 different countries.
What do they do?
The company manages the rights of thousands of print and web titles, as well as they also act as a fast and
effective supplier of original quality articles and online story-news towards the media monitoring agencies and
clients. The NLa media access manages copyright for the media monitoring, they also have the authority of the
Copyright Designs & Patents Act 1988. Furthermore, the company has invested in more than £20 million in a
proprietary database system. Finally, NLA media access supports some key initiatives on behalf of many
publishers; the journalism Diversity Fund helps students from diverse backgrounds to train as journalists so
they can get started in the industry.
http://www.nlamediaaccess.com/default.aspx?tabid=46
http://www.nlamediaaccess.com/default.aspx?tabId=40
Royalties

IPSO
https://www.ipso.co.uk/about-ipso/
https://www.ipso.co.uk/about-ipso/vision-mission-and-v
alues/

IPSO - Independent Press Standards
Organisation https://www.ipso.co.uk/make-a-complaint/
https://www.ipso.co.uk/make-a-complaint/complaints-process/
Initial Assessment
I the company is unable to deal with the complaint with they will explain why the are unable to forward the
concerns and copy the complaint to send a letter to their public application. All the complainants will be notified
that their complaint will be handled.
Referral to the Publication
If the complaint has reached a possible ‘Editor’s Code’ and a complainant has not previously complained, then the
company passes the complaint to generally to the editor. In the normal circumstances, the IPSO, will handle with
the concerns, unless it has not been resolved within the next 28 days.
Investigation
If the complaint has not been resolved by the PIP (publication’s internal procedures) during a referral period, with
the agreement, IPSO will investigate about the complaint. IPSO will seek a mediate satisfactory outcome, if the
complaint is appropriate, IPSO potentially require the following:
● the publication of a correction, clarification or apology
● the publication of a letter or article by a complainant
● a private letter of apology
● amendments to an online article or removal of material
● assurances about future publication or conduct.
Adjudication by the Complaints Committee
If the complaint remains unresolved, the known ‘Complaint Committee’ will determine whether it has breached the
‘Editors Code’. Then they will take account, the information which has been from both sides of the complaint, and
will publish its decision setting out whether the Editors’ Code has been Breached.
Outcomes
If the CC determines that the Editors code has been breached, then the require of the publication of the upheld
adjudications. If the Committee finds the arrangements of upholding the standards, the IPSO will inform the
publisher about writing further remedial actions which are required to ensure that the publication meets the
requirements of the Editors’ Code.

Anonymity
All of the IPSO’s decisions are published by the Rulings section of their website, although with special
circumstances, for example, a Court Order. If the public has any concerns about publication of a decision, they will
be given the opportunity to raise them before the CC (Complaints Committee) and consider a complaint. The CC
considers requests that the material should not be included in the published decision on a case-by-case basis,
however, this can start from a standpoint that the decisions should be published in full. The company is well
satisfied that the complaint has a legal right but be anonymous. In the consideration of the requests of the
decisions must be anonymised, the Committee takes into account;
● If the subject includes information that is private/ sensitive - cause distress, embarrassment or harm.
● If the decision could identify the complainant as a confidential source.
● Whether inclusion of the complainant’s name in a decision could lead to significant harm.
● Inclusion of the complainant’s name in the decision could represent a specific threat towards their security
To avoid prejudging a complaint, the Committee will generally grant anonymity where it can appear that there is a
significant overlap between the reasons for the anonymity request. However, if they decline your request/ the
grounds of the complaint, there will be an opportunity to withdraw the complaint.
Review
If the complaint has been the subject of a decision in relation to the investigation, any request for e review must be
written within the space of a 14 day period and whether if it considers the process of a substantial flaw. If the
reviews agree, the decision will be reviewed by the Complaints Reviewer, and the IPSO’s staff will decide whether
to refer the complaint to the Complaints Reviewer.
Confidentiality
The complainants along with the public, should have full confidence on the privacy and should be respected. In
order for the company to investigate effectively, the party publishes information that has been provided as a part
of the investigation and must only be used for the purpose of the complaint. Repetition/ Deliberate disclosure of
the confidential information by a newspaper or magazine, may be regarded by the IPSO as of raising concerns
about the publication’s standards.
IPSO (continued)
https://www.ipso.co.uk/make-a-complaint/

Simultaneous Correspondence
The company acknowledges that the parties may wish to engage in the Confidential Correspondence the press
complaints, however, do not seek to prevent that the IPSO processes expressly recognise the right for the
complainant to complaint directly to the publication. The complainants and the publications will be notified at the
start of the investigation, if the parties proceed to engage in direct correspondence that should conduct through
the IPSO.
Multiple Complaints
In case the IPSO receive a large volume of complaints which relate to a general point of fact, the complaints will
be organised into a single ‘Lead’ or ‘Summary’ complaint(s). Unless a lead complaint is selected, other complaints
will receive an explanation for this. This will continue, until the lead complaint selections is resolved and a
resolution statement is then published to the other complainants.
Individuals with Disabilities
The company will make reasonable adjustments that would justify the their ordinary procedures in order to suits
their, requirements/ needs. The IPSO must ensure that the complaint process is “transparent” as well as effective.
If they are unable to meets the request to the complainant fully, the company will explain why this action cannot
follow through completely.
IPSO (continued) https://www.ipso.co.uk/make-a-complaint/
Unacceptable behaviour caused by the
complainants
In a few cases the company can undergo
some distressing circumstances that will/
may need significant assistance. Although in
small cases, the complainants seek to
interact will the company's staff in a
inappropriate way. The company upholds
Regulations that can be clear on the rejection
without further consideration. However, IPSO
do not expect their staff to tolerate
unacceptable behaviour as such in the
example shown on the right.

Editors Code of Practice
https://www.ipso.co.uk/editors-code-of-practice/
The IPSO has a strict Editors Code of Practice which consist of the follow the strict
guidelines; as presented in the example below. The Code - is a preamble and public to
interest the exceptions. They are what the company calls “Set Framework” which is at the
highest professional standards of the company staff and the press; who subscribe to the
‘Independent Press Standards Organisation’ to maintain. Their system of voluntary
self-regulations which consist of a; binding and contractual commitment. It is also the
responsibility of the editors and the publishers to follow the code towards the editorial
material of both printed and online versions in their publications.
1. Accuracy
Must not publish inaccurately that may mislead the informational message, along with
the appropriate use of images and headlines. As such of an insignificant accuracy, it
must be easily and quickly corrected.
2. Privacy
The company wants everyone to have the respect for their own private life. As
considering an individual’s reasonable exception for them to have their own privacy.
3. Harassment
As of journalists, there are no needs for the use of intimidation or pursuit to any means
necessary of harassment. There must not be any persistence of questioning/telephoning
or photography of individuals when they are asked to desist. Editors must also ensure
that the principles are continuously observed and asked to leave or to be no longer
followed.
4. Intrusion into grief
In some cases involving grief, all approaches must be made with sympathy and
publication handling sensitively. However, these must not restrict the right of reporting
legal procedures.
5. Reporting Suicide
In the case that it may lead to something like this,to prevent the simulative act, this
should be taken with care and avoid the release of excessive detail.

Editors Code of Practice (continued)
1. Children
Young children must not be approached or photograph at school without the permission of the school authorities.
Under the age of 16, the must not be interviewed on any issues that may involve themselves or any other child -
unless the custodial parent gives consent.
2. Children in Sex Cases
In any press that may involve a child, and also sexual offense against the child
The child, nor the adult must not be identified
Care must be taken into consideration if the report implies the relationship between the accused and the child.
3. Hospitals
Journalists must obtain permission and have restrictions on inruding privacy. In particular about individuals in
hospitals and or similar institutions.
4. Reporting Crime
Close family members of the persons convicted crime should not be identified without the excuse of their consent.
This can also regard to the vulnerable position of children under the age of 18, and editors should generally avoid
the use of naming the children under the age of 18 after they have been arrested for a criminal offense before
they appear in the youth court.
5. Clandestine devices and Subterfuge
The press must restrict themselves from seeking to publish any material that may acquire the use of hidden
camera or listening devices, such interception of mobile phone calls, messages or emails. If engaging any
misrepresentation, including agents, this can be justified by the public interest.
6. Victim Sexual Assault
There need be no publishing of any materials in relation to leading into the identification of a victim of an sexual
assault; only if there is a adequate of justification and they are legally free to do so.
7. Discrimination
Avoiding prejudicial reference towards the individuals; race, colour, ethnicity, gender or mental illness or disability.
8. Financial Journalism
There must be no buying or selling of either direct or nominees or agents that shares securities about which they
intend to write in the near future.

1. Confidential Sources
Journalists must have no moral obligations as to protect the confidential
sources of information.
2. Witness Payments in Criminal Trials
● No payment or offer to the payment towards a witness.
● Where proceedings are not yet active but are likely to, editors must
make or offer any source of payment to any person who may be
reasonably be expected to be called as a witness.
● In no circumstances should such payment occur or be conditional on
the outcome of a trial.
3. Payment to Criminals
Journalists must not offer any source of payment to have in return any
source to stories, information or pictures, that may lead to the exposure of
the crime. This must not be made directly by the agents into the convicted
criminals or have any reference into their family, friends or close colleagues.
4. The Public Interest
As of the exceptions as to where they can be demonstrated to be in the
public interest.
The example shown, explains what the public interest, do in relation to the
exceptions of the clauses marked; *
Editors Code of Practice
(continued)

Bauer Media Complaint Procedure
In comparison to the complaint procedure of ‘The Editors Code of Practice’, Bauer Media takes all their complaints
to be taken serious as of the ‘Independent Press Standards Organisation’ - IPSO in which the rules and
regulations are through the ‘Editors Code of Practise; enforced by the IPSO.
Bauer Media has five standards at which to handle a complaint, along with ‘What is a complaint?’
What does this policy cover?
In the event that a complaint does occur in which the content may relate to the editorial content in the publications,
along with digital services that the company controls in the UK. However this does not cover,
● Complaint about TV and radio services
● Advertising; regulated by the ‘Advertising Standards Authority’ Matters of Taste/decency
● Books or ‘User Generated Content’ or any complaint that falls outside of the remit of IPSO
How to Complain
Any complaints should be made in writing, by email to ‘complaints@bauermedia.co.uk’ or by post to the Bauer
Media Company. When creating your complaint; Bauer Media has a procedure to follow on which what to include:
❏ Evidence; a copy of the article in the questions, or a link to the a relevant webpage.
What happens to your complaint?
They try to provide the complainant with a response within the space of 28 days. However, they will need
permission to allow them to investigate. Also, the company will make sure that they treat you will respect and
expect that you do the same for them. In addition, the complaint process is free of charge and also aim to provide
information about your complaint between 2 to 5 days of the receipt.
Complaint to IPSO exhaustion of our complaints procedure
If a member of the public is concerned or unhappy with the final response given; IPSO offer with little to no charge
and the complaints handling service to the public case(s) and the disagreements are decided by the Editors’ Code
of Practise.
Policy Changes
The company reserves any right to amend their policy, due to the accusation(s) that are ensured by the
compliance with the IPSO regulations. Publishing of the link to the current policy on their website, and the
complaint will be handled against the published policy on the date of the receipt of the complaint.
http://www.bauermediacomplaints.co.uk

http://www.independent.co.uk/arts-entertainment/films/news/tom-cruise-settles-50million-defam
ation-case-over-claims-he-abandoned-daughter-suri-9022484.html
Tom Cruise Bauer Complaint
Towards the German company of the Bauer Media group, Tom Cruise, issue a $50 million defamation
lawsuit against the company, which issued claims that he ‘Abandoned’ his daughter after his divorce from
the famous actress Katie Holmes.
Research shows that; ‘Cruise’s attorney, Bertram Fields, said in a statement that the media company “never
intended to communicate that Tom Cruise had cut off all ties and abandoned his daughter, Suri, and regret
if anyone drew that inference from anything they published.”
Tom Cruise then filed a suit in October of 2012, which alleged that he was defamed and that his privacy
was invaded by the 30th of July 2012 issue of ‘Life & Style’ and the October 1st 2012 issue of ‘InTouch’.
However, this lead to the causation of online images which consisted photos of Tom Cruise’s daughter.
The case of this was scheduled to go on trial in June of 2014, in which the claims that Cruise was unable to
present in 7 year old daughter Suri’s life.
Research has also shown that:
‘Cruise’s attorney, Bertram Fields, said in a statement that the media company “never intended to
communicate that Tom Cruise had cut off all ties and abandoned his daughter, Suri, and regret if anyone
drew that inference from anything they published.”

http://www.bauermediacomplaints.co.uk
Q Magazines Complaint Procedure
Since Q magazine is owned by the Bauer Media Group Company, the complaint procedure is followed.
As shown in the screenshot below, q magazine links Bauer Media’s Complaint Procedure on the process and
information on what happens to a subscribers complaint and how it is to be dealt with by the company.
As the Bauer Media group, own many magazines such as, Q along with radio station, and some tv shows, the
complaint procedure for this is the same, as many of the groups within the four categories of; ‘Magazine, Digital
Products, Radio and Television’ which are owned by Bauer Media, the company provides the public with the link
as to the complaint process, as well as the background information.
As such for Q magazine; This link can be found at the base of Q magazines
main page.
Although it may be easily accessible, viewers and subscriber may have
difficulties on locating the complaint information; this is because the magazine
company does not make the link eye-catching, in comparison to the IPSO
website.
Bauer Media company plans not to make the complaint link overwhelming as
long with the location of the terms and condition website and the privacy policy.
However, the magazine aims to ensure that the access to the complaint
information should be visible to the public.

Data Protection
The Data Protection Act of 1998, which as designed by Parliament, to protect personal data stored in all
computers or otherwise organised in paper filing systems. This also follows the EU Data Protection Directive of
1995 protection processing and the movement of data. The legal rights of the many individuals has to control
the information themselves. However, a small part of this act does not imply to the domestic use; such as
keeping someone's personal home address within a personal home address book. This act can be defined as a
eight data protection principles to ensure that information is processed lawfully.
The original name of ‘The 1998 Act’ was then replaced by the ‘Data Protection Act 1984’ and the ‘Access to
Personal Files Act 1987’: A list of links to the lists of the Acts of Parliament of the UK and contains information
on the series of acts of a similar purpose, which implies to the EU ‘Data Protection Directive 1995’: The direct
protection of individuals with regarding the processing of personal data, along the adopting of the 1995 EUD
(European Union Directive) in which this regulates the processing of personal data with in the EU.. In addition,
the ‘Privacy and Electronic Communications (EC Directive) Regulations 2003’ required requirements for most
electronic marketing, for example an opt in box.
The link shown above, along the example images shown below are what the Data Protection Programme
issues the Eight Principles of storing data
https://en.wikipedia.org/wiki/Data_Protection_Act_1998

IP/Watermark Example
For example: Content that usually has copyright can be referred to as Intellectual Property (IP) and this is
protected by the law. IP can be divided into two categories; Industrial Property and Copyright. . As well as IP on
printed work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use your
information/ ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to
get and costs over $7000 in fees.
IP/Watermark
Founded in the year of 1895, ‘Watermark is an Australian intellectual property firm renowned for delivering
exceptional client care to match its peerless IP knowledge.’ With many offices located in Melbourne, Sydney and
Perth along with many of its associates around the world, Watermark allows the delivered accessible, timely and
proactive services. The company works with brands and the strategy of one’s perspective mindset.
Background history
As the business has been working for over 155 years, it is the oldest trademark firm still practising in Australia,
along with the interesting rich history, which the business does not hesitate to include and also the helping of
smart people to protect and defend the intellectual property. The founder Edward Waters, make a journey from
London to Australia at the age of 18 as he wanted to make his mark on a fledgling colonial empire. The industry
boomed in Australia
Regulatory Issues
http://www.watermark.com.au/about/

Unit 01

Recommended

Recommended

More Related Content

Similar to Unit 01

Similar to Unit 01 (20)

More from patriceinsuastandrews5107

More from patriceinsuastandrews5107 (20)

Recently uploaded

Recently uploaded (20)

Unit 01