2. MEDIA COURSEWORK
BAUER MEDIA
GROUP
▸ A Europe based media company, it’s
headquarters are in Hamburg,
Germany that owns more than just
600 magazines but also 50 tv and
radio stations all around the world
and 400 digital products
▸ It has its own distributing company
and marketing services
▸ Bauer Media Group has a workforce
of approximately 11,000 employees
in 17 countries
3. MEDIA COURSEWORK
BAUER MEDIA
▸ Bauer Media is an oligopoly of
magazine publishers as it’s a
division of Bauer Media Group.
▸ Bauer Media Group is a
conglomerate meaning it’s a
company that owns others
▸ Bauer Media is a UK Branch and is
widely recognised and rewarded as
being industry innovators. It also
focuses on radio and magazines
4. TEXT
BAUER MEDIA
▸ Their magazine heritage dates back to 1953 this means it’s a long running
magazine that still attracts different audiences
▸ Bauer Media reaches over 22 million UK adults ever week (adults 15+), this
means they are still maintaining their company by using convergence and
using technology to their audience and not just magazines.
5. TIMELINE OF BAUER MEDIA
▸ 1990 - Bauer acquired London dance station Kiss FM (now Kiss 100),
followed by Liverpool’s Radio City & Melody FM transferred into Magic
105.4
▸ 1994 - Bauer Media Group brought a small magazine called For Him,
which is now the core of the best selling international multi platform brand
FHM
▸ 1996 - Bauer acquired a digital music TV channel ‘The Box’ which grew
into Box Television
▸ 2002 - ‘Closer’ launched which was followed by Britain’s first weekly
glossy ‘Grazia’ in 2005
6. ▸Bauer Media say “Our business is built on influential
media brands with millions of personal relationships
with engaged readers and listeners. Our strategy is to
connect audiences with excellent content through our
broad multi-touch point brand platforms, wherever
and whenever and however they want. Our wide
portfolio of influential brands give us advantages over
pure play magazine or radio competitors.”
Bauer Media Group
TEXT
7. MEDIA COURSEWORK
FACTS
▸ 73% of Great Britain adults (15+), which equals to 37.7 million people
have brought print and digital media products
▸ However, the number of printed magazines sold in the UK have
decreased from 1.21 billion in 2007 to 78 million last year.
▸ This change is significant as companies such as Bauer need to make
profit of their media products but since society has now got new
technology and became more modern they will need to keep up with this
and use technology to their advantage so their audiences are still
engaging with them. Technology is a big factor in the media industry as
most people today have or use it everyday.
8. MEDIA COURSEWORK
SYNE
RGY
▸ The logo and the design, cracked
design and ‘!’
▸ Genre - rock music
▸ Colour theme - yellow, black
and red
▸ ‘Life is loud’
▸ Kerrang! Festival
▸ Band merchandise
▸ K! Radio app
CONVERG
ENCE
▸ Kerrang! magazine
▸ Kerrang! TV
▸ Kerrang! Radio
▸ Social Media e.g. Facebook
a and Twitter
▸ Kerrang! Podcast
▸ Kerrang! Newsletter
