Tieto Enator Vision: - The world's leading provider of high-value-added IT services in selected vertical markets Strategy: - Global leverage of vertical expertise - Solutions - Partnerships Mission: - Building the Information Society Values: - Customer benefit & Personal growth Banking & Insurance IT services for banking, finance and insurance Telecom & Media IT services for telecom and media industry Healthcare & Welfare IT services for healthcare and welfare Government, Manufacturing & Retail IT services for central and local government, manufacturing, retail and logistics Forest & Energy IT services for forest and energy industries Processing & Network End-to-end processing and network services
Seminar 9 Managing Marketing Processes
Managing Marketing Processes
Integrating Theory with Practice
Master of General Management
Stockholm School of Economics
September 26, 2013
Final Presentation – 25 minutes max per Project
Each team has 10 min max to present its Change Project
Purpose and rationale for change
Use of tools, e.g., stakeholder analysis, risk analysis, etc.
Measuring impact and preliminary results
Plan for moving forward
One team leads feedback to Presenting Team for 10 min max
What has the team done well?
What would you have done differently?
How well does the measurement fit the change initiative?
What should the team think about when going forward?
Promote learning and advancing the project: “Assess, Challenge,
Sponsors and faculty will then provide further comments
Should add value to Team’s presentation content and
preparation of Marketing Plan.
Include a summary of main points made by other students
during presentation today.
Focus on both strengths and weaknesses primarily
regarding content, and less on communication style.
MS Word Doc (max 3 pages) format – can be in bullet point
Can include pictures taken during presentation.
Co-write feedback within your team during presentation.
Upload Feedback to Courseweb and email to respective
team by September 27, 17:00.
Intended learning outcomes
Demonstrate understanding of how marketing theory and practice can benefit
an organization by creating and delivering value to its customers and
Demonstrate ability to gather, critically evaluate, and analyze relevant
information using marketing frameworks to make decisive recommendations
for action in a given marketing situation.
Accurately identify marketing challenges, create strategic solutions, and
recommend effective tactical plans that demonstrate your knowledge of
integrated marketing concepts and your appreciation for the inherently strategic
nature of contemporary marketing and for the role marketing plays in business
strategy and performance.
Show awareness and sensitivity for the global and fast-paced nature of
marketing and markets.
Demonstrate oral and written communication skills by using persuasive and
evidence-based arguments in support of well-grounded management actions.
Demonstrate team management by producing professional reports and
presentations developed through team collaboration.