1. RAJA ALI
House# B-II-233, Street# 10, Muslim Town, Rawalpindi, Pakistan. Cell# +92-347-5000919
E-Mail: Rajaali999@hotmail.com
MANAGER SALES AND MARKETING/ BUSINESS DEVELOPMENT MANAGER
Offering superb sales and marketing skills with proven track record, along with significant
experience in business development and brand management
PROFESSIONAL PROFILE
 Progressive sales and marketing manager having over 6 years of experience
 In-depth knowledge of marketing principles, strategies, practices and processes
with strong analytical and critical thinking skills
 Demonstrated exceptional communication skills in consulting with key decision
makers, delivering powerful presentations, persuasively negotiating major
transactions, steering critical committees, managing high profile accounts,
diplomatically troubleshooting problems, and delivering comprehensive training
programs
 Extensive B2B sales experience along with hands on business development
 Polished closer with intimate understanding of technology, expertise in different
management software’s and ERP’s
 Decisive, motivating leader with extensive experience in managing sales groups,
independent agents, dealer organizations and distributors
 Strong knowledge of MS Office, CRM applications and social media marketing
PROFESSIONAL ACHIEVEMENTS
 Successful deal, implementation and maintenance services of ERP School
Management System at;
o Headstart
o Allied Schools
o The Educators
 Successful deal of SMS based result system and Branded SMS Service at;
o SB-Group
o SLS Schools
o Bahria University
o University of Haripur
o Federal Board of intermediate and secondary education
o Azad Jammu and Kashmir Board of intermediate and secondary education

2. PROFESSIONAL EXPERIENCE
Professional Traders
Retail Sales officer
Jan 2011 – Dec 2011
 Customer Handling
 Making quotations and proposals regarding products
 Follow up with client after quotations
 Coordinate with Supply Chain for follow-up of product order
 Social media management
Fulgent Resources
Assistant Manager Sales & Marketing
Jan 2012 – July 2013
 Assisted in executing the marketing and sales strategies
 Prepared daily, weekly and monthly sales analysis report
 Generated a number of customized proposals for different clients according to their
exact needs to present them exactly what they want
 Established and adjusted sale prices by monitoring cost, competition, supply and
demand
 Developed business plans and marketing plans to penetrate local, regional and
national market
 Follow ups with the clients
 Lead the ERP project of “School Management System” and implemented it
successfully managing a team of over 30 employees
 Spearheaded direct sales & marketing of software division, achieved a portfolio of
approximate Rs10 million within 1 year
 Pre and post-sales technical support and resolved customer issue on priority basis
 Acted as a bridge between the company and schools in the implementation and
maintenance of software, resolved the issues from both ends keeping the teams on
one page and attaining the ultimate goal
The Educators
Business Development Manager
Aug 2013 – Feb 2015
 Had the responsibility for personnel management, estate management, and
administration aspects of financial management, training and development of entire
staff for 6 branches of the School
 Developed and implemented overall strategic marketing plans for the organization
 Monitored and controlled income and expenditure in relation to the school’s budget
 Negotiated, managed and monitored contracts, tenders and agreements
 Planning, development and design of marketing materials and related activities
 Maintained confidential records of staff and administration
 As a member of the leadership team built and sustained effective relationships and
communications strategies

3. Fulgent Resources
Manager Sales & Marketing
March 2015 – Present
Reappointed to lead the entire marketing and sales functions of the company, some of my
key responsibilities and work I have done are as follows;
 Oversee all sales and marketing activities of the company
 Establishing strategies for expanding the customer base
 Monitoring competitor products, sales and marketing activities
 Planning & Executing trade marketing, job fairs, ATL & BTL Activities
 Developing Social media and communication strategies and executing them
accordingly
 Assist in preparing the annual marketing plan, and ensuring that marketing
objectives are achieved, measured and results are reported to all relevant
stakeholders
 Exceptional ability to get supplement business from existing clients through
extraordinary convincing abilities
 Lead the project of “Branded SMS Service” and got the deal done with more than 50
well-known brands from different area of businesses
ACADEMIC QUALIFICATION
2011-2013 MBA Bahria University Islamabad
2007-2011 BBA Bahria University Islamabad
2005-2007 H.S.S.C Bahria College Islamabad
2003-2005 S.S.C Bahria College Islamabad