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Curriculum Vitae of Tsakane Morvin Shibisi
Name: Tsakane Morvin Beverly Shibisi
Nationality: South African
ID Number: 780828 0530 08 9
Email address: beverlyshibisi@gmail.com
Contact details: Mobile: 083 570 4118 / 062 955 7996
Candidate Introduction
Motivation
My goal is landing the role and responsibilityofa professional with a reputable organisation such as yours,which promotes
career advancement and stabilityas well as recognises and rewards accordingly. Today’s business world is ever changing
and requires more people that are flexible and adaptable. I am such an individual, ever adaptable with strategy and
innovation and readyto take on new challenging assignments.Iam a highlycompetent and experienced business manager
with specialist pedigree in marketing, business development, and project management in various industries including the
medical scheme,financial, manufacturing, construction, and service industries. I possess over 12 year’s operational and
management experience and have led various initiatives where I have not only achieved numerous milestones but set
organisational benchmarks for others to follow.I have strong brand,product and marketing management, public relations
(PR), communications, stakeholder liaison,projectmanagement, keyaccounts,business-focus andresource management
capabilities. I can and have solved complexproblems through strong planning and strong implementation skills,with the
ability to use my own initiative and work as part of a team.
I have proven leadership skills as HOD,including managing and motivating teams to achieve companyobjectives. I have
strong working knowledge ofvarious improvement and planning methodologies and well versed in commercial processes
and operational budgetmanagement. I am an articulate communicator in both written and verbal communications. Ihave
been recognised for influencing growth and significant contributions in challenging roles.Iam dependable and reliablein
supporting and enabling team effort to produce genuine long-term sustainable results. I have excellent technical and
operation skills with strong motivational abilities and view myselfas a total management solution within various industries.
As the Head of the Marketing Department and within my role of Marketing, Distribution and Broker Services Manager of
Hosmed Medical Scheme, I have been responsible for building and maintaining relationships with internal and external
stakeholders as well as identifying opportunities to enhance business continuity, including change management and
organisational development. Stakeholder engagement/liaison, including SLAevaluations are essential. Ialso work closely
with the Business Development team to develop and implement growth opportunities and manage the regional offices of
the scheme nationally. I have 3 officers reporting to me;namely,the Marketing Liaison Officer (MLO), the Public Relations
Officer (PRO) and the Broker Liaison Officer (BLO).
Through the PRO, I am responsible for managing the reputation ofthe Scheme to maintaining the positive reputation and
image of the Scheme; Planning, developing and implementing public relations strategies and campaigns; Researching,
writing and distributing press releases to targeted media;Managingthe public relations aspectofa potential crisis situation
(crisis management); Monitor publicity and conduct research to find out the concerns and expectations of the Scheme’s
stakeholders;Liaising with colleagues and keyspokespeople; Liaising with andanswering inquiries from media,individuals
and other organisations; Coordinating interviews; Maintaining cordial relations (with clients, potential clients, media
persons, management, trustees, employees, etc.); Preparing media plan; Collating and analysing media coverage;
Maintaining and updating information on the organisation’s website;Writing and editing in-house magazines, newsletters,
pamphlets, brochures, speeches and articles; Assist in preparing organisational documents such as annual reports,
corporate profile and submissions; Devising and coordination photo opportunities; Organising events including press
conferences, launches, exhibitions, road shows, open days and press tours; Sourcing and managing speaking and
sponsorship opportunities; Fostering communityrelations through events such as open days and through involvement in
community initiatives (corporate social responsibilities activities) and Maintaining archives.
Through the MLO, I manage productdevelopment and provide input for the development and design ofbenefitoptions of
the Scheme;I’m responsible for marketing and promotional material;Communication with brokers on updates on marketing
drives;Management of trade union relations; Provide accredited presentations; Provide monthlyreports to the Scheme on
sales and statistics on production and activities and overview of the industry; Monitor developments and market trends
within the medical scheme environment; Monitor competitor activities;Lead new initiatives; Identifymarketing opportunities
to grow membership; Responsible for SALGA accreditation; Oversee the management of regional offices;I also monitor
production performance, sales targets and Branding.
Availability: Immediate
DesiredRemuneration: Negotiable

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Through the BLO, I manage the sales ofthe company.There are approximately42 brokerages with over 120/150 brokers,
advisers, consultants, etc. nationally. I mustensure thatthe targets set are reached efficiently and effectively and that we
go beyond expectations and go the extra mile to achieve positive results. My experience as a Financial Advisor/Wealth
Planner served me very well in being able to effectively and efficiently manage the requirements and roles ofthe brokers
and the sales team as a whole.
I'm also responsible for developing the marketing strategy, which comprises the sales strategy.I mustensure that I keep
the SWOT analyses regular for the team and also ensure that we're relevant to existing and potential clients/consumer/
customers/suppliers/ service providers,etc. I also ensure regular engagement with all the relevant stakeholders in order
to identify issues, provide recommendations and resolutions, communicate and implement 'solutions' as well as track and
follow up developments.
I mustalso compile and presentreports to the Operations Committee,Market Committee, Governance & Risk Committee
and the Board of Trustees on a regular basis. I present to the other committees, such as the Audit Committee, as and
when required. My presentations are based on regular SWOT analyses, strategy and innovation management, business
intelligence, etc.
I am a firm believer in continuous self-improvement and in this regard I continue to seek ways to better myself through
further education, continuous training and development opportunities and actual work experience. Testament to this are
my current MBA studies, Honours Degree, BA Degree, Executive Programmes, Seminars, Conferences and Forums.
In addition to being available immediately,I am fully mobile and flexible and thus willing to travel extensively, relocate and
work extended hours if required. I am also single and have no children and hence my chosen lifestyle allows for
independent decision making.
Education Profile
TERTIARY EDUCATION
CURRENT STUDIES (2016)
QUALIFICATION: Master of Business Administration (MBA)
INSTITUTION: Regenesys Business School
PROGRAMME MODULES:
Compulsory Modules
 Strategic Human Resource Management (Exempted in 2015)
 Organisational Behaviour and Development (Completed; Passed in 2015)
 Project Management (Completed; Passed with a Distinction in 2015)
 Economics (Completed; Passed in 2015)
 Research Methodology (In Progress)
 Financial Management (Completed; Passed in 2016)
 Leadership EQ and SQ (Completed; Passed in 2016)
 Business Ethics and Corporate Governance (Completed; Passed 2016)
 Competitive Strategy (Completed; Passed in 2016)
 Information and Communication Technology (2016)
 Strategic Marketing Management (2016)
 Entrepreneurship (2016)
Electives:
 Mergers and Acquisitions (Completed; Passed in 2016)
 International Management (Completed; Passed in 2015)
FURTHER EDUCATION
 Masterclass on Competitive Strategy with renowned Havard Business School Professor Casadesus-Masanell at
Regenesys Business School (2015)
 Marketing Strategy Executive Programme with Gordon Institute of Business Science- GIBS (2013)
 Honours Degree in Labour Studies (BSocSci): University of Pretoria (2001)
 Bachelor of Arts Degree with Majors in Psychology and Sociology: University of Pretoria (2000)
 Matric (Senior Certificate): Loreto Convent School (1996)

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Career Summary
Company Position Period Reason for Leaving
Competition
Commission of
South Africa
TemporaryPersonal
Assistant to the
Cartels Division
Manager
19 September 2016 -
19 November 2016
Temp assignment
Hosmed Medical
Scheme
Marketing, Distribution
and Broker Services
Manager
1 April 2013 – December
2014
Curatorship
GEM Group
(Gunguluza
Enterprises & Media)
Project
Manager/Personal
Assistance to the Group
Chairman
August 2012 - January
2013
Project based
Liberty Life- Liberty
Group Ltd
(Authorised Financial
Services Provider
Financial
Adviser/Wealth
Planner/Lifestyle
Planner
1 May 2012 to January
2013
Commission based
e-KwikBuild Housing
Company (Pty) Ltd
Business Development
Management
Coordinator
1 October 2011 to 2
March 2012
Retrenchment
Waltons (Pty) Ltd;
Bidvest Group
Category Specialist 11 April 2011 – 30
September 2011
Sales experience to
more marketing
strategy
G326 (Goldex Group) National Call Centre
Manager
1 March 2010 – 07 April
2011
Liquidation
British American
Tobacco SouthAfrica
NationalConsumer Care
Coordinator (CCC)
13 August 2007 to March
2010
Management
experience
British American
Tobacco SouthAfrica
Consumer Relations
Amplifier; Peter
Stuyvesant
1 July 2004 - 31 July
2007
Contract expired &
opportunityat the Head
Office
Brand House
(Guiness UDV)
Brand Ambassador/
Field Marketer/
Consumer
Communication
Relations; Smirnoff
Vodka
September 2001 - April
2004
Contract assignment
National Intelligence
Coordinating
Committee (NICOC);
National Intelligence
Agency (NIA)
Staff Officer for
Analysis, Interpretation
& Production
Component
1 February 2003 -
December 2004
More experience
directly in FMCG
National Employers
Forum; Labournet
Labour Official/
Representative
1 July 2001 - September
2002
Internship experience
Career History
Previous Employer: Competition Commission of South Africa
Type of Industry: Government
Period of Employment: 19 September 2016 - 19 November 2016
Position: Temporary Personal Assistant to the Division Manager (DM), Cartels

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Duties: Assist the DM in the operational management of the division in:
• Updates on cases and projects handled bythe investigators in the division
• Ensure regular updates on the status of each case
• Ensure regular updates to the teams and investigators allocated to each
case
• Manage prep, files, reports for all DM meetings
• Prepare, draft, etc. memos for consideration, recommendation, approval
to relevant parties
• Align discussions, developments, decisions made at various meetings to
tasks, schedules, targets
• Distribution of updates to the team
• Travel arrangements for DM
• Manage document flow within the division
Previous Employer: Groovement Productions & Table Joose (On going assistance and
support in family business)
Type of Industry: Entertainment and Media
Period of Employment: 1 January 2015 to date
Position: Marketing Communications Manager
KEY ROLES AND RESPONSIBILITIES
• Creating and implementing marketing plans
• Management of the supply chain role players and report to the companies’ owners and directors on progress
• Events management
• Client liaison management
• Customer relations
• Key accounts managements
• Organise engagements,cross-functional and collaborative relations with all the role players for events, communications
and procurement
Previous Employer: Hosmed Medical Scheme
Type of Industry: Healthcare
Period of Employment: 1 April 2013 - December 2014
Position: Marketing, Distribution and Broker Services Manager
Duties:
Context:
The Marketing, Distribution & Broker Services Manager is a Head of Department position and is responsible for the
marketing, distribution and broker services function in order to ensure effective and efficient operations. Providing these
services in an effective and efficient manner will ensurethatScheme operations are maintained in an effective and efficient
manner. The Scheme has outsourced some of the distribution and marketing support services to TYB Healthcare
Administrators. Where thesefunctions have been outsourced to TYB Healthcare Administrators the Marketing, Distribution
& Broker Services Manager shall oversee and co-ordinate these activities on behalf of the Scheme.
 Manage productdevelopment and provide inputfor the development and designofbenefit options ofthe Scheme.
 Responsible for marketing and promotional material.
 National sales management.
 Manage the training of all brokers of the Scheme.
 Communication with brokers on updates on product,updates ofany change, updates in protocols or procedures
that the Scheme may introduce, marketing drives and any changes within the administrator.
 Manage in-house brokers.
 Manage trade union relations.
 Provide accredited presentations.
 Provide monthly report to the Scheme on sales and statistics on production and activities and overview of the
industry.
 Monitor developments and market trends within the medical scheme environment.
 Monitor competitor activities.
 Lead new initiatives.

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 Identify marketing opportunities to grow membership.
 Responsible for SALGA accreditation.
 Oversee the management of regional offices.
 To deal with commission related issues (e.g. commission statements and reconciliations).
 Provide recruitment of new brokers and health care consulting.
 Process, and approve applications or broker contracts and maintain their contracts updated.
 Managed care on all administration related issues (new business, terminations, and allocations).
 Monitor production performance and sales targets.
 Ensure that brokers operate within the Act and broker Code of Conduct.
 Manage all broker notes.
 Clean up no active brokers and manage allocations & Distribute necessary documentation to brokers.
 Branding
 Responsible for public relations matters for the Scheme.
Milestones & Achievements within the Role:
 Development of the scheme’s marketing strategy
 Developing of the scheme’s Corporate Identity manual
 Developing of the scheme’s newsletter
 Developing of the scheme’s CSI strategy
 Development of the scheme’s approved suppliers database for marketing
 Identifying niche sponsorship opportunities
 Stakeholder engagement in scheme objectives and prospects
 New partnerships & initiatives
 Awareness campaigns
The fact that I also sits on the following committees has allowedmyexperience to catapult me to exponential heights,
as I am exposed to the core decision making bodies within the organisation on a regular basis;my involvement has
thus afforded me experience and skill otherwise gained over many years:
 Operational Committee (Full time)
 Marketing Committee (Full time)
 Executive Committee (Full time)
 Governance and Risk Management Committee (Full time)
 Remuneration Committee (Ad hoc)
 Audit Committee (Ad hoc)
 Finance Committee (Ad hoc)
 Board of Trustees (Full time; unless the BOT specifies attendance requirements for certain agendas)
Previous Employer: GEM Group (Gunguluza Enterprises & Media)
Type of Industry: Media
Period of Employment: August 2012 - January 2013
Positions Held: Project Manager/Personal Assistance to the Group Chairman
Duties:
Focus tasks assigned:

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Events management for SABEF, Brand Project Coordinator for Izani & Sales Manager
 Maintaining and increasing sales of assigned company's products and services
 Reaching the regional and national sales targets and goals set
 Establishing, maintaining and expanding customer base
 Servicing the needs of your existing customers
 Prospecting potential clients
 National Road Show for the Women in Business Breakfast Events
 Brand Development
 Izani Speakers Bureau & Talent Sourcing
 Project Coordinator for Black Spoken
 Brand Executive for Izani Hospitality & VIP Travel Lounges
KEY ROLES AND RESPONSIBILITIES
 Manage, source and profile speakers for various event platforms
 Ensure best match of event with the relevant speakers. E.g. Programme directors/MC’s; Entrepreneurs,
Motivational speakers, Comedians, Celebrities, Experts, etc.
 Ensure a variety of events coverage. E.g. Conferences, Dinners, Launches, Team building sessions, Training
interventions, Road shows, Banquets, Concerts, Award Ceremonies, etc.
 Manage partnerships with venues and brands, suppliers, creditors, etc. and oversee SLA’s with all third parties
and stakeholders
 Oversee personnel/staffing requirements
 Host speakers and ensure efficient management of travel itinerary (flights, accommodation, transport, dietary
requirements, allergies, religion, culture, general preferences, etc.), logistical requirements, manage activities,
etc. on behalf of the client according to the requirements
 Manage details and requirements of each event to ensure successful completion in accordance with the
timeframes and budget
 Provide support in marketing material of each project
 Ensure training and development of emerging speakers from disadvantaged communities- liaison with various
institutions and ensure relevant training programmes
 Identify ideal networking opportunities for the brand
 Ensure high standards ofservice is always maintained in the lounges and ensureall staffinvolved in each project
are fully briefed
 Ensure the lounge set up efficiently reflects the specific event and delegation
 Liaise with other subsidiaries of the GEM Group to ensure delivery of “the full package”.E.g.: online marketing,
social media, brand building, online profile building, audio-visual resources, host special speakers showcase
events, DVD packages for distribution to clients and delegates, etc.
Previous Employer: Liberty Life- Liberty Group Ltd (Authorised Financial Services Provider)
Type of Industry: Financial Services
Period of Employment: 1 May 2012 - January 2013
Position Held: Financial Adviser/Wealth Planner/Lifestyle Planner
Duties:
 Maintain and increase sales of products and services
 Establishing, maintaining and set goals for each area
 Servicing the needs of existing clients
 Prospecting potential clients
 Make sound recommendations based on a proper analysis of clients’ financial needs and circumstances
 Determine clients’ financial situation, financial product experience and financial needs and objectives
 Furnish appropriate financial advise
 Acquire, maintain and service any product
 Market and Competitor research
 Fulfill a PR/Communications, marketing and client liaison role
 Products and services:
o All classes of long-term insurance policies
o Pension benefits
o Retail pension benefits
o Participatory interests in collective Investment schemes
o Health services benefits
Previous Employer: e-KwikBuild Housing Company (Pty) Ltd
Type of Industry: Construction
Period of Employment: 1 October 2011 to 2 March 2012
Position Held: Business Development Management Coordinator
Duties:
KEY ROLES AND RESPONSIBILITIES
 Work closely with the Marketing/ Business Development team to support the strategic plans and business

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development goals
 Lead resource in research for the BD team and any other related department
 Prepare and coordinate pitches, proposals, RFQ responses under the direction of BDM’s or Directors
 Update and maintain deal information in the company’s experience database, including entering,reviewing and
extracting detailed deal information as well as suggesting new enhancements to improve the data quality and
search/reporting functionality
 Ensure tender documents are distributed accordingly and information gathered and packaged as per scope
specified; within the required time frames
 Company documents, i.e. registration references, certificates, procedures, etc. to be regularly updated and be
submitted accordingly
 Constant tracking and monitoring projects and ensure updates and distribution of the schedule to the relevant
parties
 Communicate and follow up leads gathered from newspapers, various enquiries and numerous sites to the
relevant BDM
 Maintenance of all new client documentation and set up material
 Proposal and tender support
 Supportthe business development team byperforming all administrative tasks needed to facilitate the closing of
sales deals
 Draft correspondence on behalf of Business Development Division and Marketing Division
 Coordinate and schedule meetings; e.g. project hand over meetings
 Building and maintain relationships with clients and potential business partners in an effort to promote a climate
that facilitates future sales
 Represents BD at Operational Strategic Status meetings
 Attend site inspections to gather further intelligence specific to each project deliverables
Previous Employer: Waltons (Pty) Ltd; Bidvest Group
Type of Industry: Office Supplies
Period of Employment: 11 April 2011 – 30 September 2011
Position Held: Category Specialist
Duties:
Context: Reporting to the Regional Sales Manager. Servicing and expanding a rapidly growing customer base through
direct selling and support of sales staff in the promotion of Waltons’ products and services.
 Maintaining and increasing sales of products and services
 Reaching the targets and goals set for my area
 Establishing, maintaining and expanding customer base
 Servicing the needs of existing customers
 Increasing business opportunities through various routes to market
 Developing sales strategies and setting targets
 Monitoring team performance and motivating them to reach targets
 Compiling and analysing sales figures
 Key accounts management
 Regional sales management
 Collecting customer feedback and market research
 Keeping up to date with products and competitors
Organising and Controlling Customer Base:
 Arrange appointments for calling on existing or potential clients
 Compiling contact lists utilising a range of resources for gathering information to create, maintain and retain
customer base
 Plan sales pitch/services presentations to prospective customers
 Work within the framework of budget turnover and gross profit
 Maintaining ongoing customer services by responding objectively to a range of customer queries/enquiries
relating to products or services
Selling Goods and Services:
 Informing/advising customers of a range products/services available
 Stimulate customer interest by demonstrating and explaining the features, benefits/end uses of a range of
furniture products/services
 Provide customers with advise on floor space utilisation
 Introducing new products in accordance with customer demand
 Obtaining a range of information from customers for identifying needs and establishing customer profiles
Experience, Knowledge & Qualifications:
 Excellent track record with brand, product knowledge
 Price list knowledge
 Axapta IT programme knowledge

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 Company policy with regards to customer service
 Company services knowledge
 Knowledge of the general operations of the company
 Knowledge of delivery routes and times
 Good computer skills is essential
Previous Employer: G326 (Goldex Group)
Type of Industry: Multinational
Period of Employment: 1 March 2010 – 07 April 2011
Position Held: National Call Centre Manager
Duties:
Context: The manager of a call centre (now increasinglycalled a contact centre) is responsible for the daily running and
management of a call centre through the effective use of resources with responsibility for meeting, and possibly setting,
customer service targets as well as planning areas of improvement or development. Call centre managers ensure that
calls are answered by staff within agreed time scales and in an appropriate manner.
Call centre managers liaise with businesses for which they provide the first response, as well as the third parties who
supply products to the centre. They coordinate and motivate call centre staff and may also coordinate staff recruitment.
KEY ROLES AND RESPONSIBILITIES
▪ Setting and meeting performance targets for speed, efficiency, sales and quality;
▪ Implementing, reviewing and improving all call centre policies, procedures and service standards.
▪ Meet all organisational functions and standards for the call centre, find solutions to improve the call centre and
increase profitability.
▪ Planning and managing change;
▪ Managing the daily running of the call centre;
▪ Liaising with supervisors, team leaders, operatives and third parties to gather information and resolve issues;
▪ Maintaining up-to-date knowledge of industry developments and involvement in networks;
▪ Monitoring random calls to improve quality, minimise errors and track operative performance;
▪ Planning and developing staff recruitment, including wording vacancy advertisements and liaising with HR staff;
▪ Recruit, train and supervise call centre employees.
▪ Reviewing the performance of staff, identifying training needs and planning training sessions;
▪ Recording statistics, user rates and the performance levels of the centre and preparing reports;
▪ Handling the most complex customer complaints or enquiries;
▪ Upholding the Code of Conduct and managing disciplinary procedures
▪ Resolving conflicts and disputes amongst agents
▪ Handling problem calls that the employees cannot handle by following policies and procedures
▪ Organising staffing, including shift patterns and the number of staff required to meet demand;
▪ Coaching, motivating and retaining staff and coordinating bonus, reward and incentive schemes;
▪ Forecasting and analysing data against budget figures on a weekly and/or monthly basis;
▪ Developing, implementing and reviewing core responsibilities and tasks;
▪ Analysing performance statistics and making decisions on the basis of these statistics;
▪ Tracking call volumes, reporting discrepancies and areas that need improvement to their employer.
▪ Improving performance byraising efficiencyand sourcingnew equipment to enable this,e.g.new dialling products.
Previous Employer: British American Tobacco South Africa
Type of Industry: FMCG
Period of Employment: 13 August 2007 to March 2010
Position Held: National Consumer Care Coordinator (CCC)
Duties:
Context:
 The CCC is a member of Consumer Communication Services Management division within the Consumer
Department, which is responsible for the management of the brands owned or licensed by the Company.
 The CCC is also responsible for the identificationofnew opportunities and the initiation,development and deployment
of new operational functionality.
 With own and licensed brands, the division is responsible for implementing Consumer Communication Services
Management strategies and reporting on performance in conjunction with Consumer Marketing.

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KEY ROLES AND RESPONSIBILITIES
 To coordinate and maintain the call centre and ensure alignment with Consumer Marketing and Trade Marketing &
Distribution processes, while also optimising performance on all drive and distribution brands that are supported by
Consumer Communication Services (CCS) within the quality deviation process. Assist and co-ordinate all pertinent
systems withinCCS in conjunction with the Projectand Development Manager and all roleplayers.Active involvement
with current and future projects, both within CCS and cross functionally.
 To coordinate and maintain the Call Centre and CCS Regional Assistants to ensure alignment with Consumer
CommunicationServices,Consumer Marketing and TM&D processes, while also optimisingperformance on all drive
and distribution brands that are supported by CCS within the quality deviation process.
 Ensure adherence to Service Levels Agreements (SLA’s) drawn up for both the call centre and courier services.
 Regular SLA reviews of the to identify opportunities to improve set goals in order to enhance the quality deviation
process as well as enhancing brand and company image.
 Continuous engagement of all stakeholders involved in the quality deviations process to ensure that their roles,
responsibilities and time lines are adhered to.
 Co-ordinate and assistwith all pertinent systems within CCS in conjunctionwith the Projectand Development Manager
and all role players (internal/external). Active involvement with currentand future projects,both within CCS and cross
functionally.
 Building long term relationships with Call Centre,to establish close working relationships and cooperation with Brand
Marketing and TM&D colleagues.
 Constant contactwith National and RegionalConsumer Relations Managers, to ensure thatthere is focused on quality
of product and quality of service which is paramount to BATSA, hence the essential requirement of building a solid
business and working relationship with the Call Centre as a strategic channel from a BATSA perspective.
 Cross functional relationship liaising with Consumer Relations Management, Quality Assurance, Factory, Trade
Marketing & Distribution, Regional Assistants, Risk & Security, Finance, Corporate Regulatory Affairs & Legal,
Sensory, Lab, Brand managers, Brand Executives, Regional Consumer Relations Managers, National Consumer
Relations Managers, Consumer Relations Amplifiers, South African Leadership Team,Marketing Leadership Team
& Consumer Marketing Leadership Team, Call Centre, Courier Services
 Direct reports: Internal- 5 Regional Assistants & 1 Driver; External- Courier services & Call Centre
Previous Employer: British American Tobacco South Africa
Type of Industry: FMCG
Period of Employment: 2004 - 31 July 2007
Position Held: Consumer Relations Amplifier; Peter Stuyvesant
Duties:
Context:
The role is situated within the Consumer Relations Management (CRM) division. The direct position reporting to is the
Regional Consumer Relations Manager with operational directoperational activities with Brand Executives and the Brand
Management Team.
KEY ROLES AND RESPONSIBILITIES
 Responsible for brand building, liaising with agencies (Ogilvy, Grey, etc.), production of in – house promotional
materials and publications, preparing press releases, organizing promotional activities.
 Understanding market and customer.
 Preparation of brand plan-marketing,quarterlypromotional strategy-inputfinalization and inputimplementation plan.
 Brand sales analysis and follow up for strategy implementation.
 Ensuring brand profitability.
 Piloting the innovations and creating new indications and expanding markets.
 Keep up to date with market trends and new developments utilizing information for business improvement
 Accountability for Brand’s performance & working closely with sales team
 Formulating and implementing trade/marketing strategies
 Execution of trade and promotional activities
 Managing advertising and promotion funds
 Providing market analysis information pertaining to competitors, trends and activities
 Product Development- Feasibility study and product launches
Performance Evaluation Basis
Operational/Technical/Professional Results
 Professional Project execution
 Effective analysis, procurement and transactions
 Effective timely delivery of tasks
Leadership Results

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 Team working
 Personal excellence
 Proactive personal growth and development
 Reflecting company guiding principles and values
Management Results
 Resource and Process optimisation
 Territory analysis and management
 Budget Management
 Regular reviewing and measuring
Relationship Results
 Internal knowledge sharing and networking within and across functions/business
 Connection with own and other teams
 Working relationships with customers/stakeholders (Internal and external)
Innovation Results
 Complexity reduction
 Develop processes, practices, methods
 New ways of doing existing work
 Drive productivity and reduce cost
Achievements
Nominated to represent the Northern Gauteng CRM Department on the National Employment Equity Steering Committee
 Custodian of the LRA and BCEA requirements
Nominated by my Manager as Super User for the PS Gauteng North team
Roles and Responsibilities of Super User:
 Super Users perform the role of first line of IPAQ support.
 IT specialist role
 Training of new and existing CRA's on the use of the IPAQ.
 Testing the competency levels of their teams by utilising TBT (Technology Base Training that is specifically
designed to address navigation), collating the results and reporting on progress.
 Rolling out any enhancements or changes to the system or hardware to their
teams.
 Assisting/Training the navigation on CEP and to lead by example.
 Have a close working relationship with the AMP IT Training Coordinator as well as MSM to ensure thatall training
needs are identified and addressed.
 Compiling ofmonthlyreports on training and sending it to AMP IT Training Coordinator and MSM, by end of the
cycle.
Previous Employer: Brand House (Guinness UDV)
Type of Industry: FMCG
Period of Employment: September 2001 - April 2004
Position Held: Brand Ambassador/ Field Marketer/ Consumer Communication Relations;
Smirnoff Vodka Marketing
Duties:
 Promote brand awareness and knowledge
 Liaison with other brands
 Plan and implement promotional ventures
 Execution of Brand related initiatives
 Regular report writing and presentations
 Compile work schedules
 Assist Regional Promotions Coordinator with detail required for organised events to succeed
 Assist Regional Promotions Coordinator to train and manage promoters
 Ensure and maintain supreme brand image
 Develop and implement marketing strategies
 Recruitment, compilation and management of consumer database
 National trade visits
 Market research
 Strategic Marketing and Communication
 Innovation marketing and advertising
 Follow-up and feedback analysis for implementation
Previous Employer: National Intelligence Coordinating Committee (NICOC); National Intelligence
Agency (NIA)
Type of Industry: Government
Period of Employment: 1 February 2003 - December 2004
Position Held: Staff Officer for Analysis, Interpretation & Production Component
Duties:

11. 11 | Page
 Internal Clearance Processes and product flow through weekly review of Production Schedule;
 Align planning ofcomponent activities according to scheduleclearance process atManagement Level mustbuild
in timelines for feedback and clearance in Component
 Coordination, administration and flow of products between all stakeholders
 Establish and maintain appropriate internal controls and reporting systems in order to meet performance
expectations
 Ensure proper management of records by filing and record keeping in compliance with the National Archives Act
of South Africa
 Establishment and maintenance of register of document flow from Component Head's Office to NICOC
Management, Unit Heads and Departments
 Provide system for and support to Head Assessments & Estimates in monitoringoffunctioning ofthe Component
 Provide personal assistance to the General Manager in attending to official matters on a daily basis and on
personnel matters upon request
 Prioritising and minimising the workload of General Manager
 Follow up on decisions taken (ad hoc, meetings) by converting them into Action Plans; monitoring the
implementation ofthe action steps,eventuallydetermine whether objectives were metand give regular feedback.
 Liaison with NICOC Nodal Points and relevant Top Management in Departments
 Liaise with the Client Liaison administrator in the Coordinator's office in relation to Client needs and delivery on
client requests
 Coordinating, in conjunction with the secretary, the daily obligations of the office bearer
 Do internet searches and act as an information specialist
 Provide admin support to Component Head in relation to preparation of tasking to the Unit Heads.
Previous Employer: National Employers Forum; Labournet
Type of Industry: Labour Relations
Period of Employment: July 2001 - September 2002
Position Held: Labour Official/ Representative
Duties:
 Chair disciplinary hearings
 Performance evaluation programmes
 Ensure Labour Policies and Regulations are adhered to
 Awareness drives and enforcement ofcode ofconductinitiatives (Planning, Managing, Presentation and Training)
 Plan and organise HR & LR workshops for company managers and their employees
 Compile company HR & labour audits (e.g. Organograms)
 Represent companies at CCMA
 Liaison, consultation and negotiation with Trade Unions and employee representatives
 Settlement of various labour disputes; Collective bargaining; Wage negotiations
References
Mr Godfrey Seleka
Chairperson of the Board of Trustees of Hosmed Medical Scheme
082 837 6897
godfreys@mvsa.co.za
Mr Jasper Ngobeni
Vice Chairperson of the Board of Trustees of Hosmed Medical Scheme
082 571 3888
jasper@hosmedical.co.za
jasperngobeni@yahoo.com
Mr Fanuel Sibanda
Finance Consultant for Hosmed Medical Scheme
Chief Executive of EECSA Consulting Chartered Certified Accountants
082 501 3936
071 754 4633
sibandaf@eecsa.co.za
Mr Roger Stringer
Commercial Director: e-KwikBuild Housing Company (Pty) Ltd
(021) 931 8130
071 8861 816
stringer@lonrho.com
Ms Jeannie Broad
Regional Sales Manager: Waltons (Pty) Ltd
(021) 44 22 1000
086 511 1264
082 414 5105

12. 12 | Page
jbroad@cape.waltons.co.za
Ms Noma Maqcabisa
Operations Manager/ Consumer Relations Manager
G326 (Goldex Group)
(021) 405 9800
076 171 9741
Mr Gustav Ernst
Regional Consumer Relations Manager Peter Stuyvesant; British American Tobacco
(021) 888 3500
083 474 1881
gustav_ernst@bat.com