FMP 2019

1. Evaluation
Matthew Burniston

2. Production Process Evaluation

3. Research
To start my research I looked at four separate products across the three different mediums I was using – one
scene from Luther, one poster from Broadchurch and two title sequences as that’s one where I wanted to look
at additional examples to help push for the perfect look and feel to my product, that I wanted – one from
Luther's title sequence and the other taking a bigger influence, the true detectives title sequence. By looking at
these products and using them as source points of research, I could learn from other artists strengths and
weakness, find points of inspiration and learn what makes any of these three mediums look professional.
For secondary research, I went out to find statics done by using Barb – allowing me to familiarising my self with
the industry's platforms and which were most successful – such as the BBC, ITV, channel 4, etc... To other things
like which genres are more popular and most watched? - all this coming down to basic TV based research.
For primary research I handed out surveys around the class, collecting various data such as a quick audience
profile – age and gender, whilst collecting data that would tell me what would target their interest's, whilst also
using them to connect to audience more – through asking and using some of their association to things, such
as links to York to implement into my title sequence – as there's no point using my associations, as they may
not be shared with my audience. On top of this, the third question I asked was asking if they liked the genre as
they were doing – because if they weren't the information lost a lot more value. However, it would allow me to
potentially appeal to an audience that wouldn't usually watch the genre? I later expanded on this, choosing to
conduct a targeted interview with people who were into the crime-drama genre (found by creating a poll on
my Instagram and asking if they'd be willing to do it.) The interviews asked half the amount of questions – with
a lot of the questions asking for their opinions on the subject matter.
To expand on all my research, throughout and a little before, I'd often turn to the internet and YouTube to help
me with things such as poster ratios, the double exposure effect, camera techniques...

4. Research
Strengths -
By looking at other products or researching them, you can either benefit from knowing what
works in said medium or doesn't – same in which goes for researching background information
such as the channel's styles and what's popular. This can be further expanded on through things
like the experimentations I did – playing over various concepts and new skills.
Furthermore, research can be conducted in such a way that you expand on your skills, that you
can later implement into the production of my product - which I did for things such as poster ratio
(to help make my product seem as authentic as possible,) and/or colour grading...
Weaknesses -
Whilst looking at different products can help inspire you, it can also bring you further away from
being an original piece – either through inspiration or unknowingly coping it, as you could pick a
concept for something embed in the back of you mind and accidently mistake it for your own.

5. Planning
To start of this project I collected all the ideas I'd been thinking over for the past year into a mind map,
expanding on everything I could think of and going into some background information as if I were actually
putting together a crime drama – such as settings (York,) characters, music, style, etc...
In which I'd then discus my proposal – talking about what I wanted to do, why I wanted to do this project, what
makes it personal to me with a range of other background information covered, as if I were actually trying to
sell this product – which will great practice to get into, for if I ever came to taking this as path, this would be
the kind of thing I did. I also came to mention a couple points of inspirations – such as one of my big ones being
Luther, other than just trying to compare and improve upon my skills form last years FMP... I then provided a
skills audit expanding on this, however choosing to focus more on the skills I needed to work on and had – e.g.
team work, problem solving, self-management, communication and literacy and the application of IT – all
which helped set a mental idea of the areas I need to work on over this project and help benefit that
progression to grow better and more confident in the subject.
To plan over the look of my project, I created a mood-board – covering the costume, styles, colour grades and
colour, styles in medium, imagery, fonts and scenery. This helps me get/give an idea of what my product will
look like when it's finished or at least what I want it to look like. On top of that I also helped me solidify the
kind of style I wanted – through images I both like or didn't, depending if I already knew what I wanted?
Sometimes (like with the costume,) I took inspiration from sources and broke it down/analysed it – most of
which would link into my key influences.
For my key influences I looked at range of crime dramas such as both Broadchurch and Luther – being two of
my favourite examples, however both being aired on different channels – pushing the style to be even more
different in both in format and style. As well as this I chose to add true detective to this list as the title
sequence was huge inspiration to my final product, with the influences being clearly visible in my final product.
As well as looking at crime dramas, I looked at an artist I really like – as not to exclude the medium entirely.

6. Planning
Strengths -
Because of doing planning, I can grasp a better idea of what I wanted to achieve and through
doing planning this encourages me to think through more possibilities and expand a lot more on
my ideas – thus strengthening my work.
On top of this, by planning out everything like back up plans, you'll be able to know what to when
things go wrong, as well as knowing what could go wrong and knowing how to avoid it.
Weaknesses -
However, whilst planning out all you ideas in full can work to strengthen your work in someway, it
could potentially discourage courage creativity during in production – as you'll only follow the
plan, possibly looking over what's only works on paper.

7. Time Management
Strengths -
With this project, I wanted to ensure I'd get out the best work to my ability whilst staying on track
with the set deadlines/due dates for my course work. One of the best ways I overcame this
potential issue was catching up on work in my own time, rather than going out for breaks I'd
remain in class, as well as just at home. On top of this, to push for the best work I can to be done
in the time given, I found that putting in my music and blocking out my surroundings would often
help me to just focus on my course work.
Also, I often made sure that I completed my coursework before coming back to bring up the
quality in my work to hopefully achieve the end grade I've been working for...
Weaknesses -
However, towards the end of this project (potentially due to lost motivation and stress,) I found
myself a lot more distracted than before and despite planning to complete further work over half
terms, I often did less than planned – despite staying top of my work the whole time, though this
could potentially of effected the qualities outcome?

8. Technical Qualities
In both this poster and mine we used washed out tones and blue as
the preominant colour. Howerve in mine I use ovanges as well with
a much brighter contrast and saturation to help mine stand out,
wheres theirs is more faded and slightly less saturated.
Also In there poster, they use a bold white logo (though slightly
larger than mine and at the bottom of the piece, not the top,)
whilst also use a cracked glass effect to the text – making it appear
more beaten, setting a further tone for the piece.
Furthermore, They also use two chracters in the centre of the
piece, drwaing out attetion to them – similar to my piece, where's I
only use a protagonist in the center, with the killer behind him,
drawn out of the audience's focus...
Howev'er the bacgrounds plain, using a clouded texture, without
any background setting in which I did in my own. On top of which
everything is covered with a bullet shot effect, over some glass – in
link with the show and shot being fired at him – as the
protagonist's a bodyguard...

9. Technical Qualities
The true detetcive title seqeunce being a key influence in part of
my title sequence, there's a strong comparison:
A lot of the images in this title seqeuence use a technique called
double exposure – bassically blending a seriues of images together
to create this cool affect, in which both products do. On top of this,
they use a majority of character shot, which I also do too.
The music in both products are quite soft – hitting with a lot less
umph and providing it more with an emotional feel to the
sequence.
However, unlike this product, I use a lot more monochromatic
colour pallete, belind in greener tone. Also the iamges on my
product are a lot less smooth and more grimey, on top of a higher
contrast.
Another small difference is the length of the sequence – mine being
a lot shorter than there's, as I found the cosnsant series of
character shots going on for a long period of time to be repetative –
even with the better skills in transitions...
URL:
https://www.youtube.com/watch?v=vY09xv
CgV8Y

10. Aesthetic Qualities - PosterWhen coming into do this poster, it was a lot more different to the style I
would normally fall over, instead trying to create a less abstract scene
that would form a poster.
Overall, whilst not vastly creative, I think the colours and tones work,
with strong shadows – adding a sense of mystery to the piece, whilst the
strong contrast makes the images seem more catchy to the eye.
On top of this, I like the way I've blended all these images together to
seem as one of its own.
When adding more to the blank space I thought it'd be a great idea to
add the killer next the protagonist (as if rivals.) With the footage I had
being to a shaken quality, I had to find a way to blend in the character
without giving away the floors in quality, to overcome this, I opted to
make the killer a ghost – which strongly links in with the theme of death
whilst overcoming this issue.
Another thing I like about this piece is the placement of things like the
police tape – this tells us that this series will feature crimes, with the
killer behind it in a mask, revealing that these crimes will be murder. On
top of that, the setting in the background, with the underpass being
covered in graffiti tells us that this will have a rougher and grimier
setting to it...
However, despite all these things, I still feel like my product looks like a
cheaper student product - mainly bouncing of the image of myself as the
protagonist, whilst also potentially coming down to inconsistently in
qualities, from the sourced images.

11. Aesthetic Qualities – Pre-Title Sequence
After failing to turn the shots I had recorded (in what was I assumed to
be quick and easy task,) I failed to turn into night, I had chosen to go for
a slightly different look – going for a heavy dusk look, with a colour
grade being heavily inspired to what I had previously seen of BBC drama
colour grades.
With the audio, I tried to go for a more natural sound (as I had loved in
the clip I analyzed from Luther,) however falling slightly more flat than I
hoped, after piecing together a sound scape based of the original audio.
Although I did find myself later adding in some music with a jump-scare
sting and some rising ambient music before the death of the victim.
Furthermore the footage being shaky, I had to stabilize it and zoom in to
remove the issue – meaning I lost a greater quality in the footage I
already had. Matching some of the lighting issues that occurred when
shooting in the underpass – as one light would rule out the other and
the sun started to come out, towards the end of the shoot.
Despite all this, I'm fairly satisfied with the results – from the inclusion of
creative transitions (the frame wipe and the start,) the slight build up in
cutting the shots as well as a decent range of shots. Overall, I think this
shows a good progression and serves it's purpose as a learning curb for
future projects.

12. Aesthetic Qualities – Pre-Title Sequence
One part of this project that turned out really well was my title
sequence, taking up a lot of inspiration from the true detectives titles
sequence, with an ink based masks (in which could hold a resemblance
to blood?) implemented, as direct inspiration from Luther's title
sequence.
Despite the footage accidently getting shot in poor quality, due the
footage being shot by the guy I got with a really low exposure, however
this only fits into the grimy aesthetic that it has – with footage having a
dirty texture and colour wash. The slightly monochromatic footage used
add to the whole aesthetic of the product – linking in with places such
as the morgue.
On top of this I really like the way the double exposure affect has turned
out – especially in places like with Ben's character. A lot of with includes
the iconic scenery to York – suggested by my audience in the survey.
The music used in the title sequence reflects the more down to earth
tones that the show would've prevented.
Shot such as the hand opening to a splash of blood coming out give off
imagery such as holding on and letting go of life, with the blood taking
up the symbolism of life; the transition from the eye taking up the
symbolism for the supposition for the last image in the eye of a dead
man; the opening shot of one step moving forward – moving on, etc...

13. Audience Appeal
Sterotypically the violent action and tension will appeal more to a male demographic, as well as
being able to relate a lot more with a male lead, with his actions and personalitlies.
My product apealls my primary age demogrphic (16 to 18) through its use of darker angsty tones
to it – sterotypiclally linking with that age range's desrie of the world being a dark place to be,
thus connecting with them on an emotional level. It also appeals to both my primary and
secondary age demographic (16 to 18 and 25+) through it maturer themes and languages – e.g.
murder, horror and swearing...
The character we see in my product will connect more with the audience being a working
class/middles class, despite being a mum of a family – apposed to being of a different background
in which the audience wouldn't be able to relate to or at least relate less to.

14. Peer
Feedback

15. Feedback 1
What did you like about the product?
The product was well thought out and well planned. The inspiration for the product really shows
as the pre-title sequence and title sequence itself reminds me of a true British crime drama. The
poster played well with its use of colours, including the blues that remind me of police cars. I also
liked the use of yellows in the title sequence in contrast to a dark beginning pre-title sequence;
that showed that the director is willing to show a range of colour to classify mood and what
draws people into programs. Double exposure in the title sequence was also very cleverly sought
out.
What improvements could have been made to the product?
The pre-title scene was well done, however the lighting made it hard to see some of the actors.
Whilst this is adding a dark and more realistic effect- I would have liked to have seen more of the
killer themselves under the tunnel. To improve maybe being able to find a camera that would be
able to help secure the lighting. The poster itself does not fully connect with the title sequence
and maybe the use of yellows could have been used here- or double exposure in the poster too?

16. Feedback 2
What did you like about the product?
I loved the intro part of the video. It feels like a real TV intro and it overshadows everything else.
The logo looks great but the title of the episode seems very tacked on. In the intro, everything is
blended almost perfectly the only thing I could say is that maybe it needs a few tweaks and better
image quality and it would be right on the mark. I love the way the characters, the locations and
things like the crowds of people walking are layered together and it makes for a really enjoyable
introduction to a tv show. The introduction is short which is great for a TV show that you binge
watch. That is how a lot of people experience TV these days. I like the music but feel like there
could have been a better track to go with the intro and it ends a little weak and an intro should
end strong.
What improvements could have been made to the product?
There is a weird transition at the start. I know it was supposed to be someone walking but if you
cut them in front instead of behind so we could see the person walking it would have made more
sense and made for a better transition The camera shakes too much and sometimes has a weird
motion blur when it moves too much. When motion tracking to keep the camera still is used the
motion is tracked to the woman in the video rather than the background which is a little jarring.
Dialogue is a little boring and flat. I see what they were going for but it doesn't work very well
and could use tweaks and maybe some better directing for the characters. Transition into the
intro is jarring. instead of suddenly cutting to the intro it should have had sometime done to the
person who witnessed the murder or at least has him running away. Video quality is quite poor.

17. Feedback 3
What did you like about the product?
The music and colour were used very well to create a tense and mysterious atmosphere,
the addition of background noise added a layer of depth to the production, as well as this I
really like the intro as it uses multiple visual techniques to create blood effects, in the title
sequence layering of images and footage is used as well to great effect.
What improvements could have been made to the product?
The lighting when the girl was murdered was poor and the character was seen only as a
silhouette, I feel that with a bit of lighting so you could see the mask would have made that
part better, as well as this the motion tracking during the walking scene made it feel slightly
nauseating as the camera moved side to side with the character.

18. Peer Feedback Summary
What do you agree with from your peer feedback?
Sadly, I agree that the camera is really shaky and in me trying to fix that error had to zoom in and
lose further quality – so the footage quality has indefinite rooms for improvement.
On top of this, with the frame wipe at the start of the product comes of very weird – not entirely
clear on whether that's someone walking past the camera and possibly seems out of place
compared to the rest of the sequence – potentially being too cartoony?
I also agree that a better suited lighting used on the set and a better camera and rig would've
been better for this, for the walking scene bobbing too much and the lighting in places such as in
the underpass was too dark in comparison to the lighting outdoors
What do you disagree with from your peer feedback?
I personally don't believe to be that boring, as I'm not quite sure what else I'd do with it, it serves
the purpose of adding more content (rather than just walking,) whilst expanding on character –
informing us about a bit about the character, rather than just killing her, in my opinion making her
that bit more human.
Whilst the product is dark (Which could've vastly been improved with additional lighting adding
contrast,) I think it's a look I approve – in support of the killer not being seen in broad daylight,
plus it makes the stakes higher as it's much harder to see.

19. Peer Feedback Summary
If I were to do this project again one thing I'd definitely do is have lighting done on set and use a
better camera rig that would handle the shakiness of the footage better and steadier.
On top of this, I would try and edit together the sequence to pick up a more noticeable difference
in pacing and some noticeably different shots to add a further anxiety to the piece – which also
brings me to the point that I think the piece would've been far better if the victim acted more
anxious and the camera would pick up on it as stated.
I would also either add in a greater pan out from the character when on the phone – into the
shot of the killers hand.
In reference to the frame wipe – I'd either of fixed it so it would cut behind the person and more
transitions like that to seem less out of place; or either ditch that all together as it might not
actually fit into the tone and mood of the piece.