Proposal

1. Proposal
1
Centre Name and Number:
York College 48357
Student Name and Unique Learner Number: Georgina Whitely - 4086222530
Project proposal title and date: The Concept of Her - 12/01/2021
Main area of activity: My project will be a short film, specifically centring around music so a music
video, an overlay, a soundtracked narrative or anything surounding those sort of themes.
Rationale: My FMP last year was based around horror, so I knew I wanted to do something with
an eerie/unsettling theme. I want to do something similar with the baseline of film as this is what
I’m most confident in, and what I feel the most inspiration for. Though I have been successful with
graphic aspects in previous projects my main ideas stem from film. To incorporate both I may add
some side graphics to go along with my main product, as then I can incorporate skills such as
graphic design, typography and writing if I were do to an article, or a poster. I was inspired into
doing a poetic horror short film with a double meaning as I’ve always had a love for deeper
meaning media and want to make something that makes an impact instead of just another horror
film. My idea developed from there into a cinematic narrative music video focusing around the
horror of harassment and violence towards women, and portraying the effects of it. I’ve done a
music video in previous projects and have improved both technical and imaginative skills since
then, so I believe I can create a high quality end product.
Project Concept: My project will be a video narrative, focusing primarily on a woman in distress
and depicting how she deals with trauma surrounding an incident with a man. She will be the main
focus of the project, with poetic cinema providing visualisations of her internal struggles, such as
underwater for ‘drowning’ or marks on body from rope, signifying being trapped. The project’s main
focus will be her, giving off an eerie feel of loneliness and sadness to the audience. I want it to
really convey the idea of her being trapped and the loss of control she feels due to what she’s
experienced and been through. I’d like to physically portray the man if possible, as ideally would
like to choreograph some kind of rhythm between the two characters which really sells the idea of
him in control, and her breaking free of it in the end. The short film will be to music, though I’ve yet
to decide if the music will be a big part of the video, or just a background soundtrack to add to the
atmosphere. In summary, my concept is a woman dealing with trauma and a portrayal of the
emotions surrounding that, with an added success story of implied freedom near the end. Though
the actual details of my project to change, this is what I want the foundations to be.
For research I need to look into 3 key areas – existing products, music and soundtracks that
convey a similar message to what I want to explore, and the audience. For existing products I will
look into TV shows and film such as ‘Unbelievable’ which convey a similar message as to what I
want to express, as well as short films and music videos which are similar to the cinematography
and style (like poetic cinema) which I want to achieve. For music I need to look into songs that fit in
with what I want to make and how they’ve been used and interpreted. With audience I would be
looking mostly into a female demographic from all backgrounds, as what I want to portray happens
to almost all women. I would also look into a feminist perspective as well as how men receive the
topic I’m associating my project with, in order to know how to make it the most appealing to both
as I want it to be relatable while also enlightening, depending on the audience.

2. Proposal
2
Bibliography:
1. EverydayFeminism(2021) EverydayFeminism - https://everydayfeminism.com/
2. Georgina Whiteley (2019) Target Audience Research Survey (conducted on 19/01/2021)
3. Grand Central Publishing –LeoBendictus(2018) Read Me -
https://www.google.co.uk/books/edition/Read_Me/P7xBDwAAQBAJ?hl=en
4. Instagram- RebeccaSpencer(2021) rebeccaspencer_photography -
https://www.instagram.com/rebeccaspencer_photography/?hl=en
5. Issy Headland (2021) Target Audience Interviews (conducted on 19/01/2021)
6. James Sykes (2021) Target Audience Interviews (conducted on 19/01/2021)
7. JeremyZucker(2019) JemeryZucker,ChelseaCutler –You Were Good To Me (Officlal
Video) - https://www.youtube.com/watch?v=06k5XN78OP0
8. Lucy Worthington (2021) Target Audience Interviews (conducted on 20/01/2021)
9. Luke Headland (2021) Target Audience Interviews (conducted on 19/01/2021)
10. metoomvmt(2017-Present) Me TooMovement - https://metoomvmt.org/
11. Netflix (2019) Unbelievable - https://www.netflix.com/title/80153467
12. NovoAmor(2015) NovoAmor – Anchor(official video) -
https://www.youtube.com/watch?v=OmKAn8rNbKg
13. PocketBooks – DonnaAnders(2003) NightStalker-
https://www.google.co.uk/books/edition/Night_Stalker/zkYxSZ4-gQYC?hl=en&gbpv=0
14. Tamasin Allen-Warren (2019) Target Audience Interviews (conducted on 20/01/2021)
15. The Avener(2019) The Avener –Under The Waterfall (Official MusicVideo) ft.M.I.L.K
How will the project be evaluated and reviewed: Every day that I’ve worked I will add to my
reflective journal and evaluate the work I’ve done that day. This will allow me to reflect in detail
throughout the project rather than just at the end, and make adjustments as I go along as
necessary. I will also use vlogs to evaluate and summarise the more complex parts of the project
throughout, such as planning and production. For my final self reflection I will do a vlog combined
with a highly detailed written evaluation, as well as feedback from peers. This will definitely provide
more insight into my work as by this point I will be used to self reflecting, and fresh opinions would
give me more effective feedback. I will use both my ongoing reflections and final peer/self
evaluations which I will then take into account and apply to future projects/work in my media
career. This will help further my work quality level and my ability to use criticism effectively.

3. Proposal
3
Week Tasks to be Completed: Specific Tasks
1 Pre-production  Complete the contextual by looking at multiple
different sources of inspiration (such as music, tv,
film, theory etc.)
 Write the proposal using information based off
the contextual and explored sources/media.
2 Pre-production  Complete research on existing products, looking
at both music and short film, narrative and tv.
Reflect on the audience and how they interpret it,
as well as themes and techniques used.
3 Pre-production  Complete audience research, including both
secondary (looking at demographics like age,
gender, location) and include a survey and
interviews for primary.
4 Pre-production  Experiment with film and lighting to get an eerie
sillhoette look for the final project. Also look at
different camera angles.
5 Pre-production  Try different editing techniques to create smooth
transitions that could work with the chosen music
as well as telling a story itself. Experiment with
promotional material such as posters or a
magasine article.
6 Pre-production  Create moodboards and diagrams to plan in
detail the colouring, lighting, atmosphere,
character and set design of the project as well as
anything else that’s relevent. Also create a
backup plan regarding COVID-19 in case of an
extended lockdown and safety regulations.
7 Pre-production  Create an overall storyboard of what themes I
want to include and basic story, then move onto a
more detailed storyboard for the specifics of each
scene. Use notes and writing to discuss camera
angles, lighting etc.
8 Production  Film scenes I can at home with just me, use
family to help with the camera work and setting.
9 Production  Film scenes with Luke and possibly James
(regarding COVID-19 rules, if still in lockdown
wait until later and film more solo scenes or edit
together promotional matieral).
10 Production  Edit together the clips, adding music, colour
correction and transitions.
11 Production  Reflect on own work and peer feedback
12 Production  Film any extra scenes to make improvements
13 Production  Edit the imrpovements
14 Evaluation  Self evaluate the end product itself
15 Evaluation  Self evaluate the entire project as a whole
16 Evaluation  Presentation + get peer feedback
17 Moderation  Make sure all is uploaded

4. Proposal
4
18 Show Preparation  Put together the product + promotional material if
there is any
19 Show  Final feedback