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1. Proposal
1
Working Title:
999 Seconds to London
Audience:
My target audience spans a large number of people as films can be enjoyed by a large number of
people. The average age of my audience would most likely be between the 21-39 age range. This
is because it is the age range of a very similar genre of movie Scott Pilgrim Vs The world, a
stylised comedy film that uses art from a traditional comic book style. On the other hand, my
demographic will likely attract a large amount of under 21s ranging from 15-20 as that is commonly
the age of comic readers. The primary gender that enjoys Scott pilgrim is male however 40% is
female and both can appeal to both genders. This also links with the fact that 37% of comic book
readers are female, this means that I should expect to have a similar ratio of gender for a box set
with comic book themes. As I am attempting to appeal to both genders I would keep the themes
within a compromise between stereotypically male and female content, while also bearing in mind
that the majority is male. ABC1 is the main social groups that I will be targeting as they are the
people with disposable income and that make up the majority of the consumer base. Potentially
people from C2 will also be buying this product as it is not a massive cost and movies are popular
in lower class households, however they are much more likely to play for a streaming site or
illegally watch the films as it is cheaper and more practical for them. D and E are not likely to be
buying something like a box set as it is not necessary to watch the film and costs more. However,
many of my target audience will be in education and therefore not have full time employment
making them in the E category, this does not mean they will not buy the product as they have
funds from their household and possible part time jobs. Many of the target audience will most likely
be in education as they are between the ages of 14-21. The psychographics of ABC1 is likely to
fall under primarily emulator and balanced, this is backed up by the fact that most of my audience
is left wing according to YouGov.co.uk. However, a minority will be of a socially Conscious type A.
My product appeals to this age group because films are a large part of the culture of young people.
“UK film, TV and music activities have grown by 72.4% since 2014, outpacing growth in other EU
countries” This makes my audience potentially most of the population of the UK. However more
specifically box sets are an addition to the film and add more as a physical object, this means
people who are a type A are more likely to buy a box set with physical objects as well as a
belonger. Furthermore, a belonger is loyal to what he likes and will more likely be committed to
buying more merchandise to the film. This is because of their large sense of pride and loyalty to a
brand or franchise. The Case and the posters are an incentive to buy the film as it makes it more
of an experience. The theme of the series is a detective crime drama, an unoriginal idea with lots
of competition, but proved to be popular with a large audience and has a lot of interesting
unexplored aspects that can be used to give the theme an interesting twist. The box set does not
appeal to a specific gender however males are more likely to spend more money on a box set as
girls stereotypically send their money on other areas such as beauty and clothing.
Rationale:
Though the year I have developed my skills with colour schemes, shadows and highlights and
overall Photoshop skills. My diversity with Adobe Photoshop CS6 and CC has considerably
increased and I now know many different ways do to the same effect, this makes my work more
professional. I hope to keep improving my skill indefinably and short term learn how to use free
Adobe plugins. Compared to My Short Film and my Video Games projects I think that my print
project is much more professional and took me much less time to complete. This made me what to
incorporate print in my FMP (final major project). I initially was going to also do video however I
decided to have print play a much bigger role in my FMP because I can make more in the time I
have if I focus my project into one major theme and to one of the rotations that we did. In addition,
filming a trailer for a film will take a lot of planning and time that means I have little time for error.
Unlike if I was doing print I have the ability to make multiple of the final product. Finally, when
filming my short film I was very unorganised and did not stick to my shot list or storyboard for the
shooting of the film. My skills with colours and shadows will be heavily used and visible in my final
product because of the cartoon effect that means that It will be amplified and make the cartoon

2. Proposal
2
look less convincing and not work if it is not appropriate. I also am going to use my fairly new
knowledge on plugins to get the brush and filters that make a comic book style possible.
Project Concept: (approx. 200 words)
To prepare for this I will need to do extensive research into how to make box sets appealing and
how to construct them, furthermore I need to look at posters and look how they tend to be in size
inside a box set and how to store it inside the box. I need to make sure the themes of the different
products need to fit together so I am going to spend a long time designing the colour scheme to
match both the box and the posters while still looking different and individual. I also need to focus
on the fonts used in the graphics as they need to be consistent and at the same time meaningful
and original. To do this I am spending a large amount of time on the pre-production of the FMP. All
of this will help me be more efficient in the production of my project as I know in advance what
colours and fonts look good and don’t. Finally, I need to make sure I get the tone of the art fitting
with the plot and setting of the series, this means I need to spend time looking at the contrasting
colours and fonts to make sure it is the right amount of comic book to serious drama.
The series I am making is a crime, police, drama series that stars a detective (Tahmid Ahmed)
where he solves crime in London. Him and his partner (Samuel Schoettner) go around catching
criminals and locking them behind bars. The tone of the series is primarily light however has
serious underlining serious tones. The art style is in the form of a comic book (an example is Scott
Pilgrim vs the world (live action with post edited comic book style effects, cuts and text)) The series
will be focused on the characters in it and therefore there will be an emphasis on the actors on a
micro level instead of trying to show the setting. For example, band of brothers has a lot less
emphasis on characters and more on the WW2 setting of the series. Because the series has a
comic book style and therefore has some bright and contrasting colour. The box set will have
crime and police themes and the centre of the plot and the themes of the art will reflect this. I plan
on making a folding box set that will hold 4 disks and have a graphic that spans the back and front
of the sleeve, in addition it will have a box that it sits in that I plan to make from scratch using card.
The posters will prominently show the main character’s face and a few things from the series in the
background showing that the series is primarily the story of the main charter. However other
posters and graphics with the rest of the cast of the series will be in different posters. For example,
in the Doctor Who marketing Campaign the Doctor (main character) is in most of the art and
posters, although the side characters each have their own poster for fans of that specific character.
This will help sell the story and make the series seem real.
Evaluation (approx. 50 words)
How do you plan to evaluate the work?
To evaluate my work, I am using my production diary to look back at my productivity and work and
self-critique myself to try and make the time I have more efficient and to increase my workflow.
Another area I am evaluating myself is in my blog and looking back at my written work and adding,
improving and checking my work to make sure I get the highest grade achievable. This means that
my work should be well written and consistent with all of my written documents and be detailed
enough to aim for a distinction.
My final evaluation will look at the processes I took and how well each part of my FMP went
compared to my schedule and how I had to change it as problems or difficulties occurred. This
may be due to the schedule not working as expected or some reason making other things take
longer extending the time needed for a task. Also, I will be looking at my experiments and existing
products and comparing them to the final product and see how well it fairs compared to
professional work and my previous work.

3. Proposal
3
Schedule
WEEK OVERALL PLAN SPECIFIC TASKS
1 Initial Response  Give my initial ideas that come to mind when
thinking about what to do. (brainstorming
ideas for FMP)
 Mind map settings and plots for the series.
 Get images that are in the theme that I
imagine the product might look like.
2 Product + Audience
Research
 Conduct a survey with my peers in the class.
 Interview at least 2 people to get their
opinions on some relevant questions on my
product.
 Do some research on existing products in the
form of all the content in my FMP (posters,
box sets, different graphic types)
 Look at different demographics of people
who buy box sets and plan my product and
target audience around it.
 Do both primary and secondary reseach.
3 Production Experiments  Test different Photoshop ideas with filter
combinations and different brushes so that I
can use them effectively in the final graphic.
 Use the same models as in the production so
that I know how my FMP is going to look with
the people.
 Print out a graphic to the measurements of a
case so that I can try and overlay it and make
a physical box.
4 Pre-Production, Planning
and Proposal
 Make sure to get the colour scheme right
using different websites to make a fitting and
well-designed colour scheme.
 Plan how I am going to use my production
time,
 Create a detailed style sheet so I know what I
am making in production and spend less time
changing designs and experimenting.
 Build a large roster of designs so that I have
a lot of ideas going into production
 Complete proposal to know the direction of
the product and its themes.
 Health and safety forms to plan In case of an
issue in production.
5 Production  Photoshoot in the studio for 90 mins with
Tahmid and jack.
 Photoshoping the images to make them .jpg
images to be used on my project both in my
poster and box set
 Photoshoot outside in college grounds to get
some background images for the graphics.
6 Production  Out of college photoshoot of background
locations and models for the graphics.
 making the box set design from the template
and measurements.
7 Production  Making the other items to go into the set
such as the cover and posters using the

4. Proposal
4
same images.
 Printing 2 a3 sheets with the box set
template and making sure the measurements
are correct
8 Production  Create a printed out box set with the sleeve
from a old box set and creating the case as a
concept piece.
9 Evaluation  Evaluate how I could have been more
productive in the production section of the
project to see if how I could have improved
the product.
 Look how I could have planned the project
better and made my time more useful.
 What I am going to do next time and what I
did well and improved for the next project.
10 Development +
Contingency
 Improve on my complete work to try and
achieve the highest grade possible.
 Complete any work not completed in the
production time.
 Complete or improve and written work that
can be improved or that has been given a
referral.
Bibliography
1. Colman,Patirck.(2018) Target Audience ResearchSurvey(conductedon 01/05/18)
2. Case , James.(2018) TargetAudience Interviews(conductedon 11/04/18)
3. Hickman, Jack. (2018) TargetAudience Interviews(conductedon 11/04/18)
4. Schoettner,Samuel.(2018) Target Audience Interviews(conductedon 11/04/18)
5. Rich Johnston.(2017). Report:63% Of ComicsBoughtBy Men,37% By Women. Available:
https://www.bleedingcool.com/2017/10/20/63-of-comics-bought-by-men-37-by-women/.Lastaccessed2nd
May 2018.
6. YouGov UK. (2018). Profiles Lite. Available:https://yougov.co.uk/find-solutions/profiles/.Lastaccessed2ndMay
2018.
7. Mark Sweney.(2017). UKfilm industry on a roll as it helpskeep economy growing. Available:
https://www.theguardian.com/film/2017/jul/26/uk-film-industry-economy-ons-movie-tv-tax-breaks-pound.
Last accessed2nd May 2018.
8. BauerMedia Group.(2018). Empire Magazine. Available:https://www.magazine.co.uk/magazines/empire-
magazine.Lastaccessed2nd May 2018.