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1. Proposal
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Centre Name and Number:
York College 48357
Student Name and Unique Learner Number:
Jake Whattam-Smith 5741050750
Project proposal title and date:
Stride 14/01/2021
Main area of activity:
Film and Graphics Design
Rationale:
Over the past 2 years, I have developed a wide range of knowledge and skills that will support my
future progression in assignments, production and work-related ethics across the numerous
amounts of projects and tasks that I have completed, expanding my acquired skillset in
management, organisation, software skills, practical ability and in flourishing a greater
interest/expertise upon the media industry. Creating a varied range of products across the 3 main
elements of the media, print, video, and audio, I have become much more profound when using
cameras, digital techniques, and the importance of sound for video and audio-based productions,
supporting both my progress in this final project of mine, and in future job-related causes and
activities where I can establish this newfound understanding and ability.
Using these skills, I intend on reaching and managing deadlines methodically, to consider all
aspects of the audience and the different purposes of my actions, and produce a diverse mix of
insightful work to a very high level of detail that’s equally as supported from an abundance of
written tasks to advance, expand, and push my own ability to max so that I can achieve the best
grade possible.
Examples:
Print:
 Image Adjustments: As a whole, doing image adjustments, or for short photoshopping, will
be highly used for the print-based products I intend on producing; from the posters and
social media promotion, photoshopping what various images make up the products is
something that’s required to make it pop out more and grab the attention of the audience
so that’s it's both visually attentive and captivating on my peers.
 Text Emphasise: Other than emphasising text with either a slight colour differentiation or
change of font, like with my magazine I had produced, this technique could also be applied
to specific objects, people, or things to help make them more prominent in the piece and
emphasise certain messages or factors that may be of importance, something that I
definitely think would be essential given I'm following a thriller genre which may imply
hidden things in the foreground to create tension, confusion, or anticipation in the
audience.
Video:
 Lighting: I learnt during lockdown when I had produced a music video, how important
lighting was to create contrast in the different emotions I desired and in the
representations of characters, primarily because I couldn’t access lighting equipment; so
moving forwards in the project, I would like to use lighting equipment for these purposes in
addition to learning and getting a greater practical understanding of their importance as I
haven't touched on this subject before.
 Camera Placement: Influential on a lot of the character and location representations,
camera placement creates a lot of mood and atmosphere in the audience because it can

2. Proposal
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highlight certain features to people, things or objects, something that will come necessary
frequently among the thriller genre.
 Editing: Filming everything already is important to creating a good source of entertainment,
but in the end everyone sees what the editor has created and not the build up to it, so its
crucial this part is done correctly and appropriately; with a varied amount of techniques,
transitions, and processes which should all form a good quality, structured product that’s
easily understanding to the audience, everything should be considered when editing, from
the audience and different moods being created, and so ill use the same approaches and
strategies as I had done when creating my music video and documentary given how well
these came out to be.
Audio:
 Perseverance: I understand that there's I high chance we may go into another lockdown
during production, and if I need any original sounds then this might be more difficult to
processes, so I would really like to take across the use of perseverance during my ‘Shawn
Of The Dead’ audio project, using nearby things in my surrounding area to reflect these
desired sound effects, which is believe will become very useful whether in lockdown or
not.
 Audience Impact: When creating a range of products, excluding print based, I had come to
realise how important the use of added sound effects and music tracks was on an
audience, often creating the different moods, feelings and supporting atmospheres on an
audience that I would have intended on portraying already; this is more obvious in some of
my audio-based work where it solely focuses on audio to create an impact, but it's equally
as present in some of my video work and is definitely something to consider in my FMP
and the thriller genre where I want to evoke specific tones in the sound and aesthetic to
form anxious feelings in my audience.
Video Games:
 Character Creation: Probably not for the particular use some of the products I'm going to
create, but remaining extremely effective for planning and development elements when
generating initial ideas around characters and dress codes especially, doing character
creation using what would be pixel art animation remains an effective way in generating
these initial concepts and representing them clearly to my peers.
Project Concept:
Creating a range of promotional material for a new thriller film, expect my FMP to have a varied
range of products across the 3 main elements of the media industry being video, print, and audio,
in the forms of trailers, teasers, and posters etc. Reflected in a large assortment of skills,
knowledge, and practical activities, these attributes I have gained in the past 2 years at college
creating products will be used to not only establish my vast understanding on the industry, but to
demonstrate my expertise and ability to create something amazing where my passions lye.
Targeting the film industry and more specifically people between the ages of 20 – 30 who are
actively engaged around the thriller genre and film, I intend on researching all aspects of this
particular audience so that I can bring their full engagement, understanding, and expectations to
the work I'm producing: doing this in various: surveys, audience research documents, graphs,
existing products analysis across a variety of different sources, questionnaires, 1 on 1 interviews,
subject research, existing directors and designers, and an observation against all these aspects to
create final judgements, intentions, and influences on my project as a whole will help define their
needs and requirements to be hooked. Getting this research done means I can start to establish
the possibilities with my work and what intentions would like to reflect in the end products so that I
can target the desired audience and aid the planning process which follows with my motifs.

3. Proposal
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How will the project be evaluated and reviewed:
After production of my FMP comes my evaluation, here I will evaluate my work against existing
and already produced work of myself, to help establish improvements and the progress I have
constructed so far. Additionally, I will also sustain a weekly diary, which becomes heavily daily in
the production phase, in acknowledgement of my work, organisation and time management
attributes to reflect my progress in the project, and my current thoughts/feelings as the assignment
advances. I also intend on frequently addressing the different techniques, features, and decisions I
had made, through emphasising their inclusion and justifying their use in these steps of what,
where, when and why.
I believe looking at the ways I can improve my work and the different benefits that may come with
certain techniques and processes, this will set myself up ahead of any career choice as I can start
to recognise my key areas of expertise in corelation to what works well with me and what I enjoy
doing.

4. Proposal
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Bibliography:
Minimumof 10 sourcesthat youcoulduse for your project.These canbe existingproducts,used
for inspiration.Orbookslookedatforthe theoryresearch.Make sure youget a mixture of books
and products.Limityourself tonomore than 2 websites if possible(youcanputGoogle Booklinks
like BooksonNeil’sToolbox). Considergalleries,books,magazines, journals, films,computer
games, websites,blogs,socialmedia, radioprogrammes,archive material,podcasts etc.
Thismust include atleast2 primarysourcesof information- tweakSource 1and 2 to fit.
Alphabetise the list whencomplete (highlightthesourcesand click the SORT button- ithasan A-Z
and an arrowpointing down on it).
1. Whattam-Smith, Jake. (2021). Target Audience Research Survey. Available:
https://www.surveymonkey.co.uk/r/6KKSDQ2. (conducted on 22/01/2021)
2. Scott, Aaron. (2021) Target Audience Interviews (conducted on 26/01/2021)
3. Whattam, Nicola. (2021) Target Audience Interviews (conducted on 26/01/2021)
4. Davidson, Grahem. (2021) Target Audience Interviews (conducted on 26/01/2021)
5. Lionsgate Movies. (2020). Run (trailer). Available:
https://www.youtube.com/watch?v=0Dhh7q9Us5c&t=13s. Last accessed 12/02/2021.
6. Anonymous. (2021). Thriller Genre. Available:
https://en.wikipedia.org/wiki/Thriller_(genre)#:~:text=Thriller%20is%20a%20genre%20of,the%20films%20of%20Alfre d%20Hitchc
ock. Last accessed 08/01/2021.
7. Smith, Ian (2018). Selling The Movie: The Art Of The Film Poster. Google
Books: White Lion Publishing. p1 - p65. Available:
https://www.google.co.uk/books/edition/Selling_the_Movie/eDFyDwAAQBAJ?hl=en&gbpv=1. Last accessed
09/01/2021
8. MovieclipsTrailers.(2015). The Gift (trailer).Available:https://www.youtube.com/watch?v=I3IiZU9JBuE.Last
accessed12/02/2021.
9. Doughty, Ruth and Etherington-Wright, Christine (2018). Understanding Film
Theory. 2nd ed. London: PALGRAVE. p1 - p112. Available:
https://www.google.co.uk/books/edition/Understanding_Film_Theory/XVoyDwAAQBAJ?hl=en&gbpv=1&dq=film+theory&printsec=fr
ontcover. Last Accessed 21/02/2021
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Week Tasks to be Completed: Specific Tasks
1 Pre-production  Contextual Research PowerPoint - Looking at roles
and theories in the industry that will benefit the initial
development of my project
 Research Intentions -

5. Proposal
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 Key Influences – Looking at directors and graphics
designers around the industry, trademark
techniques, brief background, and possible influence
on my project.
 Key Theories – Getting a clearer understanding of
some common approaches in film, everything
associated with my intentions on the project will be
analysed and established more profoundly in the
theories I will look at, being film, audience, thriller
and marketing.
 Bibliography – Logging all the sources of information
that I have accumulated in a professional
referencing format, from books and websites mainly,
I can show my progression and journey through the
project.
2 Pre-production  Contextual Statement – Adding this statement to my
contextual research document, I will look at what,
why, and this influences my project around the
research I had previously undergone.
 Finish Contextual Research – Adding any additional
information to the PowerPoint, or simply finishing off
some aspects on the roles and theories explored, I
will complete this document so that I can move
forwards with the project.
 Proposal – Discussing the different factors that make
up my whole FMP, I will outline what I intend on
creating, the different processes in evaluation, whilst
refining the skills I've learnt and how they will help
with the development of the project across other
pieces of my work amongst others things, including
weekly tasks and a bibliography of important links for
the plan ahead.
3 Pre-production  Start FMP Research – Beginning my research for
the project, ill begin looking at existing products,
creating surveys, doing interviews, and developing a
broader knowledge on themes like colour schemes.
 Existing Products Research – Looking into existing
products, ill arrange a few trailers and posters, as
they relate closely to my project, analysing why I had
chosen it, it in brief, the characters, camera
movement/shots, colour schemes, and effects used
(for trailers), and types of content, conventions used,
and codes (for print based).
 Colour Schemes – Understanding how important
colour schemes are at getting across certain
atmospheres or emotions, ill observe their
associated connotations, how it could be reflected in
my product, and what audiences it would appeal to.
4 Pre-production  Questionnaire – Creating my own survey, an
arrangement of questions will help to resolve certain
audience characteristics, opinions, judgements, and
expectations that I will then reflect against my own
project and influences it may have.
 Interviews - Conducting interviews for each audience
in age rankings, young adult, adult, and pensioner, I
can understand what is more expected and
appreciable in each of these groups through
similarities or re-occurring traits.
 Grading Reflection – Having received my feedback

6. Proposal
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and gradings for my factual project, its important to
consider what went well, and what I could have
improved to take action on during my fmp.
5 Pre-production  Problem Solving – Looking into contingency plans
and health and safety primarily, this week ill conduct
all the necessary information regarding possible
problems and occurrences that may happen to
equipment, personnel's, and or locations mainly.
6 Pre-production  Experiments - Developing a greater technical ability
in both physical and digital elements regarding the
film industry, I will endeavour into new editing tricks,
camera control, software skills, and filming
processes that Ive never before looked into;
addressing regularly their process of creation,
thoughts on the technique, and influence it may have
on myself and the project, all this whilst being
supported by visual representation in a video format
to show their process and potential.
7 Pre-production  Planning – Beginning to enfold some of the planning
elements ahead of production, its key here that I
look into and structure everything before production
begins, this including things like: style sheets, my
intentions, concepts, audio considerations from
music to sound effects, a story development,
structural breakdown, storyboarding, shot lists,
potential techniques and processes, location
observations, miscellaneous things like props and
costumes, colour schemes in more depth, call
sheets for each day of filming, and finally technical
and management requirements. Of course there
may be some additional things to consider and talk
about, but these are the main areas to look into, and
not to forget that each of these things will be
supported by an acknowledgement as to what and
why I had chosen this, tools/methods to reflect this,
and the emotions from my audience given how
important it is to appreciate my peers.
8 Pre-production  Planning – Continuing with everything I had already
mentioned in the planning, here I shall finish up
some of the elements that make up this phase, add
some more aspects if necessary to my thought
process and planning at the time, and most finally I
would like to send off the document to my tutor
asking for improvements from which I will act if
mentioned whilst remaining observant myself and
the work ive produced.
9 Production  Filming - Beginning the production of my film trailer,
ill go round to my different desired locations, having
already planned the different shoots in pre-
production, getting what I would hope to be the
majority of my intended footage.
 Reflections – I will be conducting, alongside each of
the days throughout production in this week, an
overview of what I had achieved, how I feel the day
had gone, strengths and weaknesses to what I had
produced, improvements I could make, and an
action plan for the next day.
10 Production  Filming - Carrying on with my film trailer, I should
hopefully have already gotten my footage early on in

7. Proposal
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the week, therefore I can be looking back at the
recordings and whether re-takes are needed to
improve the quality before the editing process.
 Reflections – I will be conducting, alongside each of
the days throughout production in this week, an
overview of what I had achieved, how I feel the day
had gone, strengths and weaknesses to what I had
produced, improvements I could make, and an
action plan for the next day.
11 Production  Draft peer feedback
 Editing - Having accumulated what should be all the
footage needed for me to produce the film trailer, I
can start to develop the final outcome, which should
only take this week having already a good
knowledge and experience in editing because of
hobbies and college work progression.
 Reflections – I will be conducting, alongside each of
the days throughout production in this week, an
overview of what I had achieved, how I feel the day
had gone, strengths and weaknesses to what I had
produced, improvements I could make, and an
action plan for the next day.
12 Production  Print - Creating a range of print based products in
relation to my film concept and trailer, ill begin by
making a set of 1 or 2 posters this week to establish
my main source of print promotion as these are part
of the main products I had intended on creating in
the project.
 Reflections – I will be conducting, alongside each of
the days throughout production in this week, an
overview of what I had achieved, how I feel the day/
had gone, strengths and weaknesses to what I had
produced, improvements I could make, and an
action plan for the next day.
13 Production  Print - Looking back at the main print products that
I'd made previously, if they’re not up to their full
potential then I should use this time to develop and
improve these aspects; otherwise, creating further
print products or social media promotional
techniques could be more beneficial in addition to
broadening my reflections.
 Reflections – I will be conducting, alongside each of
the days throughout production in this week, an
overview of what I had achieved, how I feel the day
had gone, strengths and weaknesses to what I had
produced, improvements I could make, and an
action plan for the next day.
14 Production  Evaluation
 Improvements – As long as my evaluation is already
completed to the best of its ability, then I can start to
consider my other aspects in production, whether its
print and video or my reflections, I could ensure
they're better by receiving some feedback or
reviewing them myself to judge what I could
establish more or generally improve in the final
stages of the production phase.
15 Evaluation  Evaluation - Seperating each phase into their
individual elements, breaking them down ill look into
what I had done, the reasons why I had done

8. Proposal
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whatever thing, strengths and weaknesses related to
the stage, my time management throughout this
specific process, and improvements I would make
looking back at what I had achieved. Although this is
already covering everything necessary when
evaluating the porejct, I think it would also be
beneficial to look into getting feedback from some of
my peers, more specifically the people I had
interviewed already, as I can then start to judge
whether their intentions were met since researching
their auidence groups.
16 Evaluation  Presentation
17 Moderation  Prepare ideas and resources for show
18 Show Preparation 
19 Show 
Moderation: When you will be off timetable after the final hand in and are getting everything ready for
the show
Show: Minimum input doing an analysis video of your own work linking back to influences and your
original intentions for the project. Some students have done broadcasts, exhibitions and screenings of
their work also to get a higher grade. Though you may not be able to do this due to Covid, you can
still plan and record your ideas as if you were able to for a higher grade.