This presentation was given during Pubcon New Orleans 2014 talking about the visual side of content marketing.

1. Visual Side
Of Content Marketing
The
matt@avalaunchmedia.com
@matt_siltala

2. Visual Side
Of Content Marketing
The
matt@avalaunchmedia.com
@matt_siltala

3. What is content?
@matt_siltala

4. The trend is going visual
@matt_siltala

5. Of info
submitted to
the brain is
visual
90%
60,000x
Images process
faster than text
@matt_siltala

6. What is easier to process?
or
@matt_siltala

7. Going Visual On
Instagram 150,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
55 MILLION
Photos uploaded every day
16 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
@matt_siltala

8. Going Visual On
Pinterest 70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAGE SIZE: 600 x 800
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% from 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
@matt_siltala

9. Going Visual On
Pinterest
On Instagram, you can create: How-to’s, recipes, checklists, and more.
@matt_siltala

10. Pinterest’s
‘Pin It’ button has
Now overtaken
Facebook’s ‘Like’
button and Twitter’s
‘Tweet’ button on
Brands’ product
Pages.
62%
Of brands
Have Pin It
buttons
61%
Of brands
Have Tweet
buttons
59%
Of brands
Have Like
buttons
42%
Of brands
Have Google+
buttons

11. Going Visual On
Facebook 1,230,000,000
Users
18 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
72 MILLION
Likes per day
144 MILLION
Friend requests per day
216 MILLION
Sent messages per day
@matt_siltala

12. Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@matt_siltala

13. Going Visual On
Twitter 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 BILLION
Twitter search engine
Queries per day
60%
Of users are on mobile
208 FOLLOWERS
Per user
(on average)
@matt_siltala

14. Going Visual On
Google+ 300,000,000
Users
6.9 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for members
(Ages 45-54)
@matt_siltala

15. 6 Billion
Photos uploaded each month
Photos & Images get…
50% More
Interaction
than other content
10x More
Shares
than links
7x More
Likes

16. 90%
Videos on landing pages
Increase page conversion
Rates by
94%
Posts with Visuals receive
60%
of consumers are more
likely to click on a business
whose images appear in
search results
More page visits and
Engagement than
Those without
@matt_siltala

17. How do I stand out?

18. Become a
better
writer
@matt_siltala

19. See what the
buzz is
about
@matt_siltala

20. Leverage
what you've got

21. Give them a window into your
inner workings
@matt_siltala

22. News Jack

23. Think like a
journalist

24. BONUS
Brands have caught on and
become content marketers
@matt_siltala

25. BONUS X2
Even Celebrities Have Become
Brilliant Content Marketers
@matt_siltala

26. Repurpose Successful Content
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
Transform content you already have into:
@matt_siltala

27. Case Study
Social MEowDIA

28. Case Study
Social MEowDIA
“Avalaunch Media dropped this SWEET
infographic”
“I think this infographic is genius”
“PURE GENIUS”
“Best, cutest, funniest infographic ever”
“This infographic is AWESOME”
“LOL!”
“Social Meowdia is beyond absurd. So
absurd, that I LOVE IT”
“All other infographics can now go home!”
… the list goes on and on
• 100,000+ social shares
• Thousands of Links Build
• Thousands of $$ generated

29. Case Study
Social MEowDIA

30. Case Study
Paws vs. Claws
200,000+
Twitter Followers
1.8 Million
Facebook Likes
200,000+
Subscribers to
Weekly Newsletter
Avalaunch Media joined
with The Humane
Society of the United
States and NEADS
(Dogs for Deaf and
Disabled
Americans).
Social MEowDIA
Created
Paws Vs Claws

31. Case Study
Social MEDogIA

32. Repurpose Successful Content
Following the success of the Social MEowDIA
infographic, Avalaunch Media created these eBooks.

33. Repurpose Successful Content
Repurpose into memes and each one could be
used for a blog post or shared on SM sites.
@matt_siltala

34. Cool Tools
• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover and IFTTT
• Swayy
• Talkwalker
• Canva

35. Remember, the trend is going visual
Don’t be left behind.
@matt_siltala

36. Thank You
matt@avalaunchmedia.com
@matt_siltala