Email innovations for the next 5 years: We’ll shed some light on the changing relationship between brands and consumers. Based on consumer research.

1. Masterclassing 2017
Email Innovations
For The Next 5 Year
Josie Scotchmer
@josiescotchmer

2. The role of email is changing.
Not just a tool to create online traffic…
… Email can drive offline traffic too.
Email Is Continuing To Evolve

3. 6
Email is directly linked to 15%
of total revenue
Private sales website specialised in
cookware and home equipment
Email drives 70% of online traffic
Privilège De Marque

4. Email is the platform most people think we
will definitely still be using in ten years’
time, followed by private messaging apps
like WhatsApp, and then Facebook.
The Staying Power Of Email

5. Evolution Of Email
“Email has responded to the way
consumers use websites by
building more interactive
content with microsite style
messages, making emails shop-
able… social can learn from
email as it continues to innovate
and mature.”
Chris Pook, CRM Director
5

6. Brand Innovations Go Unnoticed
When asked about major updates to
technology commonly used in brand
communication, 35% of people responded
saying they haven’t noticed a single one.

7. Consumers Notice Irrelevance
The biggest pain point that
consumers have about the way
brands communicate with them is
the irrelevance of their messages.

8. Consumers
Crave
Real-Time
Messages
That Have To
Be Accepted
Location
Based
Messages

9. The Innovations Consumers Like…
46%Emails include special offers
Emails navigate / scroll well
The design is attractive
Emails are personalised to me
41%
33%
30%

10. Consumers Want An Easy Experience
36%Real-time and location-based emails
Emails tailored to products
Ability to shop within the email
32%
30%

11. Direct Communication Is King
Consumers want communication that
focuses on the product (51%)

12. Which Brands Are Connecting Well
Grocery brands connect with
consumers best (42%), followed
by tech brands (21%).

13. 13
Mailjet: The All-In-One Email Service Provider
A team of experts
+ 130 employees globally
80% growth YoY
Global deliverability consulting
European Leader
+ 1.5B emails a month
+100,000 clients
A trusted technology
Email sending specialist
Marketing & transactional email