Ignite Dealer Summit Keynote Presentation


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Ignite Dealer Summit keynote presentation entitled "Social17" which discusses 17 powerful tools to take your social media to the next level.

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  • Welcome
  • You also don’t need to perform a frontal lobotomy to understand how to make it work at your dealership
  • Social Media doesn’t come in a nice clean box that you can just plug in either
  • Social media is not free is has real underlining hard costs
  • It takes technology to make it work
  • It takes people to drive the messages
  • It takes time to make it happen. All these are limited resources for the average dealership
  • Understanding the different types of people online allows you to segment them correctly provide proper communications
  • Joins but rarely participatesReads/watches/listens to (User Generated Content)Lowest level of social influence
  • Joins and actively participatesShares (User Generated Content) and commentaryMedium level of social influence
  • Build/moderates communityCreates and aggregates (User Generated Content)Highest level of social influence
  • Today we are going to discuss 17 apps that I have found to make the practice of Social Media marketing more simple and effective in every day implementation
  • Hootsuite is a platform that will enable you to listen to what is being said and then schedule posts back into the marketplace for you.
  • Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencer and contact management, performance metrics and daily or weekly email summaries. Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.
  • Socialbakers is my go to web tool for analyzing Facebook data to better understand our audience make up and behavior. They also have tons of data on Facebook in general
  • Awesome keyword search engine that will look for Tweets, Photos, Videos or help find people deemed experts.
  • Powerful video distribution platform
  • Instagram is a great picture network sharing application
  • The Google search tool of social media.
  • Blogging is a must have for success
  • This is a must have blog plug in
  • onlywire,.com auto submits your blog to over 42 top social networking sites
  • Twitterhawk shows tweets in your geographical location while also finding potential people to connect with to grow your twitter followers. Let's say you just opened a new coffee store in Queens and wanted to let people know about it by target marketing. As part of your advertising efforts, you could setup TwitHawk to search for tweets like "I need coffee" and set the search location to within 5 miles of Queens (if you are a global company, you can choose to ignore the location field to get tweets worldwide).TwitHawk then periodically finds tweets that mentioned "I need coffee" by users that are actually, located within 5 miles of Queens such as 
'@cracksh0t I need a coffee or anything with caffeine NOW' or 
'@loxly This is so boring, I need a coffee... my one true love'TwitHawk will grab the tweets, and pop them in a list for you to check over, and you'll be notified that you've got new matches to check over so you can immediately reply to the user and maximize your chances of engaging with them in real time.Should there be a match for coffee on something like '@coffeeh8r I cannot stand coffee!!!' you can simply remove this from your matches list.Matches that are left for 24 hours will be culled from your list to make way for newer fresher matches.
  • Runs a search on your username and kicks back the results of who is and who isn’t following you.
  • Formulists for twitter helps to segment and understand your twitter base more effectivelySorts your followers into easy to manage lists
  • Buffer is a great tool to determine the best time to schedule your tweets as well as track the results of who clicked, retweeted and engaged in your content. Identifies the best time to tweet that your audience will be most engaged and likely to retweet or engage in the content.
  • Bit.ly is a URL shortner that helps you to track your links. Who clicks, who shares Free tractability.
  • Klout Coupon for PagesThe Klout Coupons App from Involver is an innovative way to engage users while targeting your most valuable promotions to your most influential fans. Klout is the leading way to measure online influence based on Facebook, Twitter and LinkedIn profiles.Get Satisfaction For FacebookInvolver's new Get Satisfaction for Facebook App is a powerful tool that captures and archives all fan posts in your community to a central platform to be used and responded to. Give customers a place to ask questions, report problems, share ideas, and give praise.Static HTML For PagesThis new application from Involver offers the easiest way to render HTML in a Facebook iFrame and configure your fan page in just minutes. Customize your tab name and use it as a fan gate to drive Facebook Likes.
  • Klout helps determine your social media influence.
  • Ignite Dealer Summit Keynote Presentation

    1. 1. Automotive<br />SOCIAL17<br />Drive your Social Media Success <br />
    2. 2. Social Media Experts Now Outnumber iPhone Owners?<br />According to the Bureau of Social Connectivity, there are now more self-identified Social Media Experts in the United States than there are active users of the popular smart phone. Wait, there’s more. The BSC study says at this pace, there will be more Social Media Experts than actual Social Media Users by 2015.<br />
    3. 3. TheMyths<br />
    4. 4.
    5. 5. Social <br />Media<br />
    6. 6. Social Media is NOT Free<br />
    7. 7. Technology<br />
    8. 8. People<br />
    9. 9. Time<br />
    10. 10. Fans<br />Not all<br />are alike<br />Followers<br />
    11. 11. Silent Majority<br />
    12. 12. Vocal Minority<br />
    13. 13. Social Authority<br />
    14. 14. Appss<br />
    15. 15. www.hootsuite.com<br />
    16. 16. www.sproutsocial.com<br />
    17. 17. www.socialbakers.com<br />
    18. 18. www.topsy.com<br />
    19. 19. www.socialcam.com<br />
    20. 20. www. instagr.am<br />
    21. 21. www.kurrently.com<br />
    22. 22. www.wordpress.com<br />
    23. 23. www.scribeseo.com<br />
    24. 24. Dealerships that blog get<br />61% more<br />website visitors<br />
    25. 25. www.onlywire.com<br />
    26. 26. www.twithawk.com<br />
    27. 27. www.friendorfollow.com<br />
    28. 28. www.formulists.com<br />
    29. 29. www.bufferapp.com<br />
    30. 30. www.bit.ly<br />
    31. 31. www.involver.com<br />
    32. 32. www.klout.com<br />
    33. 33. This Presentation is available online<br />www.slideshare.net/activengage<br />
    34. 34. Todd Smith<br />Chief Executive Officer<br />ActivEngage, Inc.<br />321-441-7700<br />Connect with me<br />todd@activengage.com<br />facebook.com/activengage<br />twitter.com/activengage<br />