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Tw sm leveraging

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Tw sm leveraging

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  2. www.getbrandswag.com
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  6. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  8. What are we going to talk about? <ul><li>5 Ways Technology is Changing Communication </li></ul><ul><li>What is Social Media? </li></ul><ul><li>The Value of Conversation </li></ul><ul><li>10 Ways to Use Social Media for Business </li></ul>
  9. 225,460 25-55 year old college graduates within 10 miles of Indianapolis, IN
  10. 334,000 45-64 within 10 miles of Indianapolis, IN
  11. 600M Users on Facebook
  12. 300,000 New Twitter Accounts Every Day
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  14. You can’t be consumers. You need to be producers.
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  26. 2012
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  35. The Transition of Marketing Communication
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  38. Biggest Misconception?
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  47. 1. Engaging
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  49. Loyalty is not about them being loyal to you...
  50. It is about listening for the content THEY want to... hear, consume, and remember.
  51. 2. Increase Value of Customer Spend
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  53. It is still about the numbers... ...but one-to-one direct response is equally important
  54. 3. Sharing Content
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  56. 4. Managing the Conversation
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  58. 5. Building Presence
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  60. It is all about integration
  61. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  62. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  63. 6. Combining Forces
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  67. 7. Facebooik Ads
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  70. 8. Lead Generation
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  77. 9. Using LinkedIn
  78. 10. Tracking and Measurement
  79. Measurement <ul><li>Fan Count </li></ul><ul><li>Bit.ly (tracking links) </li></ul><ul><li>Coupon Code </li></ul><ul><li>Ticket Sales </li></ul><ul><li>Email Distribution </li></ul><ul><li>Phone Calls </li></ul><ul><li>Traffic to Website </li></ul>
  80. Things to Remember
  81. You have to translate your desires into action.
  82. Give yourself permission to use crazy ideas.
  83. Conflict gives value to ambition.
  84. You can’t be consumers. You need to be producers.
  85. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul><ul><li>SlideShare Link ? </li></ul>

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