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Social email perfect partnership

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Social-Email Marketing

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Social email perfect partnership

  1. 1. Social-Email Marketing When you combine email with social media, the combination will both increase the reach of your email campaigns that enjoy 97% deliverability. Sharing your email on social media will get it in front of more people, with the potential to grow your list. And if you’re doing it right, keeping it short, making the action or response obvious and simple and providing access, information and real value then you will grow your business. Drive traffic back to your list, email, etc... Amplify your email
  2. 2. 91% of all consumers use email daily Source: McKinsey and eMarketer
  3. 3. 98% of marketing professionals use email as part of their overall strategy. - Ascend2 "Marketing Strategy Report" (Dec 2013)
  4. 4. 55% of marketing professionals agree email marketing is the most effective marketing tactic they use. - Ascend2 "Marketing Strategy Report" (Dec 2013)
  5. 5. Companies using email to nurture leads generate 50% more sales- ready leads and at 33% lower cost. Source: Hubspot
  6. 6. Marketers consistently ranked email as the single most effective tactic for awareness, acquisition, conversion, and retention. Source: Gigaom Research
  7. 7. Email is nearly 40 times better than Facebook and Twitter at acquiring customers. Source: McKinsey & Company
  8. 8. 70% of people say they always open emails from their favorite companies. Source: ExactTarget
  9. 9. 95% of those who opt into email messages from brands find these messages somewhat or very useful. Source: Salesforce
  10. 10. 64% of decision makers read emails via mobile device. Source: EmailExpert.org
  11. 11. 91% of consumers check their email at least once per day on their smartphone, making it the most used functionality. Source: ExactTarget
  12. 12. If an email does not display correctly, 71.2% will delete it immediately. Source: BlueHornet
  13. 13. 78% of consumers share information via email versus 22% who prefer social media. Source: Marketing Sherpa ”Email is Social and it’s not Going Anywhere-
  14. 14. Over 20% of social media users have shared something from an email campaign to their social accounts via a share option. Source: Merkle ”View from the Social Inbox 2010"
  15. 15. 42% of active social networkers check their email account four or more times a day, compared to just 27% of their non-networked counterparts. Source: Merkle ”View from the Social inbox"
  16. 16. Email conversion rates are three times higher than social media, with a 17% higher value in the conversion. Source: McKinsey & Company
  17. 17. Email conversion rates to purchase are at least 3x higher than social media conversion rates Source: McKinsey & Company
  18. 18. 54% of marketers see better results when social is combined with email. Source: Lyris report
  19. 19. Email with social sharing buttons increase click through rates by 158%. Source: Nonprofit Hub
  20. 20. 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% Source: Aberdeen Research.
  21. 21. Similarities of Email and Social Marketing Social media and email is all about relationships, trust, and interaction. And relationships can change the world. Social media is a partner, not a threat to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  22. 22. In both email and social marketing, Consumers subscribe with the intent of receiving updates from the company.
  23. 23. In both email and social marketing, Marketers create content updates to engage consumers over the lifetime of their relationship with that brand.
  24. 24. In both email and social marketing, Marketers use engaging content to motivate the user to take action that benefits the marketer.
  25. 25. In both email and social marketing, Marketers develop a unique personality to stand out from competitors, and gain consumer attention
  26. 26. In both email and social marketing, Consumers subscribe to receive updates from the brand that relationship needs to be nurtured.
  27. 27. In both email and social marketing, The largest improvements in conversion events come from creating better content
  28. 28. In both email and social marketing, Attention is required, but not sufficient, for monetization.
  29. 29. In both email and social marketing, Marketers create content with the purpose of having pass-along value.
  30. 30. Social-Email Perfect Partnership Social media is a partner, not a threat to email marketing because it provides new avenues for sharing and engaging customers and prospects.
  31. 31. No Competing Strategy 1.
  32. 32. Identify Your Goals and Objectives 2.
  33. 33. Dedicated Program Manger 3.
  34. 34. Consider Your Timing 4.
  35. 35. Content Quality 5.
  36. 36. Uniform Email and Social Communication 6.
  37. 37. Sign-up Using Email & Social Networks 7.
  38. 38. Grow Email Lists 8.
  39. 39. Import Social Contacts 9.
  40. 40. Share Integration 10.
  41. 41. Automate Social Updates 11.
  42. 42. Social Media Insights 12.
  43. 43. Power of Social-Email Undoubtedly, there are great opportunities for businesses that combine their email and social media strategies. The key to a successfully integrated program is having a disciplined approach to tracking and measuring results from each channel, as well as your overall results once they’re integrated. Then, continue to capitalize on the momentum from what’s working with your audience..
  44. 44. Braj Mohan Chaturvedi comes with 14 years of corporate experience. In the past, he has worked with Accenture, PepsiCo, Monster.com, ICFAI University Press, in the fields of business development, account management, sales and marketing consulting, corporate communication, content management, corporate sales, marketing and branding. He is a social media enthusiast and market 2.0 experts. He is passionate about Social Media Marketing and brings with him in-depth expertise in various facets of Social Media Marketing. Before Co-founding Infidirect, he was the CEO of one of the youngest digital agency. He is also a Co-founder of Mcounts, which is a consumer data company. He blogs at braj.in and has written several articles on branding and marketing related issues for various journals and business magazines published by ICFAI Press. Braj Mohan Chaturvedi | M: +91 9900590943 | E: braj@braj.in | T: @chaturvedibraj Thanks ! Ad-tech Company Email & Display Ad NetworkContent Marketing Creative AgencyDigital Evangelists Lead Trainer

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