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Social Media and Your Business

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Presentation to be delivered to Morgan Stanley Smith Barney SE Region Women's

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Social Media and Your Business

  1. 1. Social Media & Your Business <br />Leah D. Gordon<br />Strategist<br />Branding the Link<br />2011 Morgan Stanley Smith Barney SE Region Women’s Symposium<br />September 30, 2011<br />
  2. 2. Overview<br />User statistics<br />How social media is used<br />Using social media for business<br />www.LeahDGordon.com | @simpleelovlee<br />
  3. 3. Social Media<br />The use of web- and mobile-based technologies to turn communication into interactive dialogue<br />www.LeahDGordon.com | @simpleelovlee<br />
  4. 4. 5 things Social Media is not<br />5. Just for kids.<br />www.LeahDGordon.com | @simpleelovlee<br />
  5. 5. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />www.LeahDGordon.com | @simpleelovlee<br />
  6. 6. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />www.LeahDGordon.com | @simpleelovlee<br />
  7. 7. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />2. Popularity and numbers contest. <br />www.LeahDGordon.com | @simpleelovlee<br />
  8. 8. 5 things Social Media is not<br />5. Just for kids.<br />4. Just for experts. <br />3. Static. <br />2. Popularity and numbers contest. <br />1. Marketing. Its about connections.<br />www.LeahDGordon.com | @simpleelovlee<br />
  9. 9. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />www.LeahDGordon.com | @simpleelovlee<br />
  10. 10. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />www.LeahDGordon.com | @simpleelovlee<br />
  11. 11. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />www.LeahDGordon.com | @simpleelovlee<br />
  12. 12. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />2. A dialogue, not a monologue.<br />www.LeahDGordon.com | @simpleelovlee<br />
  13. 13. 5 things Social Media is<br />What is the most credible form of advertising? <br />www.LeahDGordon.com | @simpleelovlee<br />
  14. 14. www.LeahDGordon.com | @simpleelovlee<br />
  15. 15. 5 things Social Media is<br />5. Integration of technology, social interaction and construction of words, pictures, video and audio. <br />4. Zillions of conversations people are having online.<br />3. A force to be reckoned with. <br />2. A dialogue, not a monologue.<br />1. Word of mouth on steroids.<br />www.LeahDGordon.com | @simpleelovlee<br />
  16. 16. Why Should I Care? <br />www.LeahDGordon.com | @simpleelovlee<br />
  17. 17. Social Media<br />3 out of 4<br />www.LeahDGordon.com | @simpleelovlee<br />Americans use social technology.<br />Source: Forrester, The Growth of Social Technology, 2008<br />
  18. 18. Internet Use<br />95,354,000<br />www.LeahDGordon.com | @simpleelovlee<br />Internet users in the United States.<br />Source: Nielsen Online<br />
  19. 19. Internet Use<br />94,013,200<br />www.LeahDGordon.com | @simpleelovlee<br />Population of Philippines<br />Source: National Statistics Office<br />
  20. 20. Social Media & Business<br />70%<br />www.LeahDGordon.com | @simpleelovlee<br />of small businesses promote<br /> on Facebook.<br />Source: Regus<br />
  21. 21. Social Media & Business<br />$26B<br />www.LeahDGordon.com | @simpleelovlee<br />spent on Internet advertising in 2011.<br />Source: Internet Advertising Bureau<br />
  22. 22. www.LeahDGordon.com | @simpleelovlee<br />
  23. 23. www.LeahDGordon.com | @simpleelovlee<br />
  24. 24. www.LeahDGordon.com | @simpleelovlee<br />
  25. 25. How are my clients using social media? <br />www.LeahDGordon.com | @simpleelovlee<br />
  26. 26. www.LeahDGordon.com | @simpleelovlee<br />
  27. 27. To provide customer service<br />Product issues<br />Suggestions for product or service improvements<br />Better ways to communicate with customers<br />www.LeahDGordon.com | @simpleelovlee<br />Source: SocialMediaToday.com<br />
  28. 28. www.LeahDGordon.com | @simpleelovlee<br />
  29. 29. To manage reputations<br />Most cost-conscious way for businesses to tweak brands in any direction they like. <br />Monitor what people are saying. <br />Share useful content and build friendly networks. <br />www.LeahDGordon.com | @simpleelovlee<br />
  30. 30. To manage reputations<br />$20M<br />www.LeahDGordon.com | @simpleelovlee<br />Amount spent by PepsiCo on social media in 2010. <br />Source: PR Week<br />
  31. 31. To manage reputations<br />www.LeahDGordon.com | @simpleelovlee<br />$1M<br />Monthly spending by BP on search marketing campaign<br />Source: SearchEngineWatch.com<br />
  32. 32. To provide thought leadership<br />Advocate ideas<br />Demonstrates the value of ideas<br />Thought leadership ends when the target audience accepts the idea<br />www.LeahDGordon.com | @simpleelovlee<br />
  33. 33. To provide thought leadership<br />$948<br />www.LeahDGordon.com | @simpleelovlee<br />IBM’s quantifiable value of social relationships in annualized new revenue for every new contact<br />Source: Telegraph.co.uk<br />
  34. 34. www.LeahDGordon.com | @simpleelovlee<br />
  35. 35. To connect with friends & family<br />Families live further apart<br />More children leaving for college<br />Refer each other to products and services<br />www.LeahDGordon.com | @simpleelovlee<br />
  36. 36. To connect with friends & family<br />1 in 7<br />www.LeahDGordon.com | @simpleelovlee<br />Grandparents are on Facebook. <br />Source: Telegraph.co.uk<br />
  37. 37. To connect with friends & family<br />6 billion<br />www.LeahDGordon.com | @simpleelovlee<br />Number of photos uploaded to Facebook a month<br />Source: Pixable<br />
  38. 38. To connect with friends & family<br />“Keeping in touch with friends.”<br />www.LeahDGordon.com | @simpleelovlee<br />Most popular use for social media<br />Source: NM Incite<br />
  39. 39. What does this mean for me and my business? <br />www.LeahDGordon.com | @simpleelovlee<br />
  40. 40. Social media & my business<br />Join conversations. <br />Reinforce your interpersonal networks.<br />Build your web presence. <br />Offer your expertise and solve problems. <br />Stay relevant. <br />www.LeahDGordon.com | @simpleelovlee<br />
  41. 41. #WealthManagement<br />www.LeahDGordon.com | @simpleelovlee<br />
  42. 42. Reinforce your networks<br />www.LeahDGordon.com | @simpleelovlee<br />
  43. 43. www.LeahDGordon.com | @simpleelovlee<br />
  44. 44. www.LeahDGordon.com | @simpleelovlee<br />"Creativity & innovation drive new business." <br />
  45. 45. www.LeahDGordon.com | @simpleelovlee<br />

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