33. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA Cone, Business in Social Media Study, September 2008
34. BELIEVE IT OR NOT, THAT DOESN’T MEAN THAT 93% OF SOCIAL MEDIA USERS THINK COMPANIES SHOULD TREAT SOCIAL MEDIA AS YET ANOTHER CHANNEL FOR BROADCASTING JUNK
35. YOU SEE, ITS SUPPOSED TO BE A DIALOGUE ANDNOTA MONOLOGUE
36. Most Marketers don’t understand channels where you have to talk and listen at the same time
37. “We want to talk to you” they say. “But we don’t want to hear back from you, Unless you want to place an order.” This couldn’t be more obvious than with email. Your Company has a chance to turn its email list into a two-way communication.
41. SO PLEASE. STOP PLAYING & LET’S GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING.
42. 85% OF THE SOCIAL MEDIA USERS BELIEVE THAT A COMPANY SHOULD GO FURTHER THAN JUST HAVING A PRESENCE ON SOCIAL SITES AND SHOULD ALSO INTERACT WITH ITS CUSTOMERS Cone, Business in Social Media Study, September 2008
43. For companies, Resistance to social Media is futile. Millions of people are Creating content for the social Web. Your competitors Are already there. Yours customers have been there for a long time. If your business isn’t putting itself out there, It out to be.” Business Week, Feb 19, 2009
44. UNFORTUNATELY, MOST COMPANIES ARE STILL TREATING SOCIAL MEDIA LIKE JUST ANOTHER MARKETING CHANNEL
