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Social Media & Electronics Industry B2B Marketing


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Julie Wright, President, (W)right On Communications shared with attendees of the Del Mar Electronics Show what they needed to know to start using social media for B2B marketing.

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Social Media & Electronics Industry B2B Marketing

  1. 1. Social Media & B2B Marketing Del Mar Electronics Show May 7, 2009 Julie Wright, President
  2. 2. Who’s using Twitter? <ul><li>#1 Twitter demographic? </li></ul><ul><li>18-24 </li></ul><ul><li>25-34 </li></ul><ul><li>35-44 </li></ul><ul><li>45-54 </li></ul><ul><li>55-64 </li></ul><ul><li>Survey says? … 45-54! </li></ul><ul><li>9.3 million unique users/mo </li></ul>
  3. 3. Who’s using Facebook? 200 million
  4. 4. Who’s using LinkedIn? Plaxo? LinkedIn use has more than doubled in the past year.
  5. 5. Social media is influential too… <ul><li>Increasingly, people are turning to their virtual / physical networks for information / recommendations </li></ul>
  6. 6. Social media is influential too… <ul><li>Example – the manufacturer responded directly </li></ul>
  7. 7. What is Social Media? <ul><li>Social Media is a Process. </li></ul><ul><li>New, efficient way to get a lot of things done: </li></ul><ul><ul><li>Professional development / being in the know </li></ul></ul><ul><ul><li>Expanding network / influence </li></ul></ul><ul><ul><li>Recruiting talent </li></ul></ul><ul><ul><li>Troubleshooting / problem solving </li></ul></ul><ul><ul><li>Customer service </li></ul></ul><ul><ul><li>Business Development / Marketing </li></ul></ul>
  8. 8. Social Media Tools <ul><li>Becoming more professional with company pages or group pages: </li></ul><ul><li>Start a profile </li></ul><ul><li>Become a fan </li></ul><ul><li>Join a group </li></ul><ul><li>Create co or tech page or group </li></ul><ul><li>Comment, upload links / events, etc. </li></ul>
  9. 9. Social Media Tools <ul><li>35% of users Tweet only during business hours: </li></ul><ul><li>Start a profile </li></ul><ul><li>Participate </li></ul><ul><li>Experiment </li></ul>
  10. 10. Social Media Tools <ul><li>Connects professionals specifically: </li></ul><ul><li>Start profile </li></ul><ul><li>Participate </li></ul><ul><li>Search </li></ul>475 Groups!
  11. 11. Social Media Tools <ul><li>Visuals to tell your story: </li></ul>Need to showcase your LED technology? 7.5 million views for SAMSUNG…
  12. 12. Social Media Tools <ul><li>Consolidates all your social media activity into a feed. </li></ul><ul><li>And your friends’ activity too. </li></ul>
  13. 13. Case #1: Customer Service/CRM <ul><li>Co’s using Twitter 17Xs more likely to improve customer satisfaction – Aberdeen Group </li></ul><ul><li>Frank Eliason is just one of 30K CSRs at Comcast </li></ul><ul><li>Via Twitter, he and his team have resolved 21K issues </li></ul><ul><li>“ Early warning system” </li></ul><ul><ul><li>E.g.: </li></ul></ul><ul><li> integrating Twitter into CRM module </li></ul>
  14. 14. Case #2: Industry Leadership <ul><li>Karen Bartleson – Author of “The Standards Game” blog; works for Synopsis. </li></ul><ul><li>2,100 RSS feed subscribers to her blog </li></ul><ul><li>Uses her blog and Twitter to “build community,” generate feedback, and lead industry discussion on standards. </li></ul><ul><li>Standards are ‘political’ and not just technical </li></ul><ul><li>A leader in the EDA and semiconductor industry </li></ul>
  15. 15. Case #3: Industry Leadership
  16. 16. Case #4: Influence in 6 Weeks or Less <ul><li>Reach new prospects farther, faster than ever </li></ul>
  17. 17. <ul><li>Go Mobile: instant and on the fly using your handheld </li></ul><ul><li>Commit: don’t just put a toe in the water; go for it </li></ul><ul><li>Serve Your Community before Self: be generous and listen </li></ul><ul><li>Just Do It: experience is your best teacher. Seize the opportunity. </li></ul><ul><li>Thanks and let’s connect: </li></ul><ul><ul><ul><ul><li>Blog : </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Twitter: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>LinkedIn: </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Email: [email_address] </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul>Closing Thoughts