Evaluation; Question 1

1. Question 1
'In what ways does your media product use, develop or challenge
forms and conventions of real media products?'

3. Titles

4. We noted how on the 'Room' and
'Everything, Everything' poster, a tagline
was used to put across the themes in the
film. On the 'Room' poster, it is seen at the
top and on the 'Everything, Everything'
poster, it is seen under the left photo of the
character Ollie. On both posters
the taglines follow the font and colour
themes and are both written in fairly small
writing. This is to attract more attention to
the title of the film.
We followed this convention of having the
tagline on our poster. We decided to place
it at the top of our poster due to there
being a lot of information at the bottom
and when we tried it at the bottom it
became overcrowded. We kept the font
style and colour scheme with our tagline
and decided to highlight the word 'danger'
in yellow to emphasise the theme of
danger and drama in our film.

5. We looked closely at how many and how often a title was shown throughout other trailers so that we could use
similar ideas about where to place our own. Moreover, we looked at the wording in these titles and what sort of
things were mentioned. We took ideas from two trailers in particular; 'Room' and 'Everything, Everything'.
In the teaser trailer for 'Room', a title is shown at the timings 0:16, 0:22,
1:01 and 1:10. We noted how the titles were shown in twos and spread
evenly throughout.
It was also taken into account what each title stated. From the pictures
above, you can see that they sold the film by saying how it was created
from a 'best selling novel'. When the film is released is also mentioned
on a title by itself which allows the viewer to know exactly when to
expect to be able to see it. The final sentence stated is the tagline of the
film. This is included on the poster also which will add to the entire brand
identity as well as give information about the themes included in the
film.

6. In the trailer for 'Everything, Everything', there are titles shown towards the end at 1:13, 1:16,
1:21 and 1:25. These are within 3-5 seconds of each other which picks up the overall pace of
the trailer and hence creates more excitement in the viewer.

7. Following similar timings to that of 'Room', we showed titles at the timings 0:16, 0:21 and 0:27. These are spread
out fairly evenly in the beginning of the teaser which creates a pace.
We also followed the wording from 'Room' as we thought that these
sentences were appropriate for the genre of film that we were selling
as well as enabled us to give information out to the viewer.

8. When watching the 'Room' teaser trailer we also noticed how they had used the tagline in one of their titles.
Despite us also including the tagline in our teaser like they do in 'Room', we decided to cut it up and show it over
4 separate titles. We did this as we intended to quicken the pace towards the end of the teaser in order to add
more excitement to the viewer. We used this idea from the trailer of 'Everything, Everything' and showed titles
every few seconds in between action.

9. The Title

10. From looking at all other teaser trailers,
we saw how all of the titles were shown
at the very end of the teaser. We followed
this convention as by doing so, it leaves
the viewer knowing exactly what the film
is called so they are able to remember it.

11. Costume

12. In modern day dramas, characters are seen to be wearing normal looking clothing and nothing that stands out to
be too over the top. This is due to dramas being based on real-life and realistic events. We did not think that our
character, Ivy, would be particularly stylish as she has had nothing to base her fashion on and would simply wear
what she was given. For this reason, we decided to dress her in basic clothing; a green jumper and black leggings.

13. For our character Ivy, we wanted to
show how she has this connection to
the ​outside world even though she does
not know it. The green jumper makes
this ​direct link to the natural world.​
The white scarf that Ivy wears links her
back to being trapped in the house by
showing how she feels the need to feel
secure and hidden in something.​
We noted how colours can often have underlying
meanings in films and particularly in dramas.​
For example, in 'Everything, Everything', the
character Maddie wears white clothing when
she is stuck inside her house which conveys her
purity, whereas the other character Ollie wears
black to show him to be more challenging and
rebellious.​

14. On our magazine cover, we kept
the same costume colours to
create a brand identity.

15. Setting /
Location

16. Teaser Trailer
The settings for drama films tend to be in real life places and locations. We set
'Exposed' in a country town in Autumn. This is shown through various shots of
orange / brown coloured leaves and this shoulder shot of Ivy overlooking the
town.

17. Poster
On film posters, they often try to portray
the location in which the film is set.
On the poster for 'Room' they include the
outdoor world to show that this is what
the boy discovers in the film.

19. On our poster, we showed the
location of our film in two ways.
We added our picture of orange
leaved trees to get the sense that
the film is set in Autumn. The
trees express the story as Ivy
enters the outside world and is
astonished by all she sees around
her, especially the nature.
The other thing that we included
to show the location, was the
keyhole in Ivy's eye. This depicts
how she is locked up and can only
see through this tiny gap.

20. Structure

21. Teaser Trailer

22. We wanted our teaser to be fairly slow paced at the beginning and to
build up to a fast ending. This seems to be quite a conventional way of
structuring a teaser trailer from the ones that I have looked at. For
example, both 'Room' and 'Everything, Everything' trailers build up to a
fast point near the end. The other trailer that I looked at, 'Kidnap
Capital', did not do this however and kept the same pace throughout.
This worked well for 'Kidnap Capital', I think, due to the more unusual
events in the film and so the production company were able to make
the teaser focus around this bizarre place instead of making it full of
action. For 'Room' and 'Everything, Everything', however, I think that
this building up to a fast paced ending was a good structure as this
shows the dramatic side to the film.

23. Poster

24. Tagline: top of the poster Image: shows the two key
characters.
Title: largest writing.
Highlighted with a box
around it.
Billing Block: compressed writing.
Almost unreadable. Bottom of the
page.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Month and Year: in
yellow and slightly larger than
the surrounding text to make it
highlighted on the poster.
Social Media and
Production Companies:
small at the bottom of the
poster.

25. Tagline
Image: shows the two key
characters.
Title: largest writing and
different font to the rest on
the poster. Highlighted
with colour and small
drawings.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Date: in bold and larger
than the surrounding text to
make it highlighted on the poster.
Production Companies:
small at the bottom of the
poster.

26. Tagline: top of the poster
like on the poster for
'Room'.
Image: shows a close up of
the key character. We
decided on the close up to
show Ivy's eye and this
links to a shot in the movie.
Title: largest writing.
Highlighted with a box
around it.
Billing Block: we made this
compressed writing, small and put it
to the bottom of the poster, like in
'Room'.
Selling point: tells the viewer that
it is based on a popular book and
so suggests that the film will also
be popular.
Release Month and Year: in
yellow and slightly larger than
the surrounding text to make it
highlighted on the poster.
Social Media and
Production Companies:
small at the bottom of the
poster.
We used the colour yellow
to highlight the important
information on the poster
such as the title, the
release date, the selling
point and the themes.

27. Magazine

28. We decided to use 'Little White Lies' as our magazine to show
our film on their cover. This was due to the alternative
approach that they have with their magazines. We felt that our
film is quite an independent film and that our target audience
would be found through the magazine.
By choosing 'Little White Lies' as our magazine cover to copy, it
meant that the conventions were different to that of typical
magazine covers.

29. Title of the Magazine
Clear Quality Image: key
character and background
depicting the films themes
and location.
Prizes that can be won in
the magazine: sells the
magazine more.
Other information on what
else is included in the
magazine.
Title of the film that the
magazine is promoting.
Conventions of a
Typical Film
Magazine Cover
Colour themes from the
film they are promoting:
for example, red and
white.
Tagline from the film that
they are promoting.

30. White Label Containing
The: title of the magazine,
barcode, issue number,
release date and slogan of
the magazine.
Drawing: key character
taking up the majority of
the cover. The background
often depicts themes and
colours from the film.
Conventions of a
'Little White Lies'
Magazine Cover
Colour themes from the
film they are promoting:
for example, pastel shades.
Title of the film that they
are promoting.

31. White Label Containing
The: title of the magazine,
barcode, issue number,
release date and slogan of
the magazine.
Drawing: key character
taking up the majority of
the cover. We could have
made the drawing larger to
fill more of the cover.
Our Magazine Cover
Colour themes from the
film. We included blues,
green and yellows.
The blue depicts the
outside world that Ivy
discovers.
The green jumper links the
image back to the film as
this is what Ivy wears in
the film.
The yellow is a colour that
is used for the titles on the
poster and teaser trailers.
We were running out of
time to finish all of our
products and so we did not
get time to add our title to
the magazine cover.