The document provides a detailed textual analysis of the teaser trailer and poster for the film "Room". It analyzes various shots from the trailer to understand how they portray the characters' living situation and mental state. Key aspects summarized include how the trailer uses lighting, music, and editing to depict the characters' journey from being trapped in a single room to gaining their freedom. The analysis also notes design elements of the poster that highlight the central relationship between the mother and son characters.

1. TEXTUAL ANALYSIS OF 'ROOM' TEASER
TRAILER AND POSTER
https://youtu.be/6C6fZ-fwDws

3. This shot used in the trailer gives the viewer a lot of information about
how the characters are living. The mise-en-scene shows a cluster of
household objects and appliances scattered on what appears to be a
fridge top and table top. The objects that can be seen, for example a
microwave, bath and table lamp, do not typically go together and so this
setting immediately is shown to be unusual. Overall, this setting seems
to portray a poor lifestyle due to the walls being brown and damp looking,
as well as the furniture appearing old and cheap, due to them being
simplistic and worn.
Despite this unsanitary look, there is a lot of things pinned up on the walls
such as paper and handmade models. These objects imply that despite
the unsanitary look, the characters have tried to make this place as
homely as possible.
The lighting is dark and almost vignette around the sides which gives a
feeling of an enclosed space. The lamp that is on is an incandescent light
which gives of an unpleasant cold light. This makes the setting not feel
very welcoming and nice.
The characters in this shot are shown to be wearing basic clothes which,
again, gives the impression of a poor lifestyle.
Throughout the teaser trailer montage editing is used to show different
events and views that occur in the film. In this section of the trailer (16s-
21s) the montaged clips are all of the characters using the room that they
are trapped in. They are shown to be using all of the space by jumping
around and rolling on the bed, they are also shown to be laughing at one
another. This contradicts the gloomy atmosphere and demonstrates how
the characters (mother and son) rely on each other to keep them sane
and happy in this depressing situation.
The transitions used during this section are quick and just flick to the next
clip. This is used to establish who the main characters are and how they
are living their lives in a fairly short period of time.
In this section of the trailer quite a lot of mid-shots are used to connect the
viewer to the characters immediately. A handheld camera is used when
filming the characters which allows the viewer to feel the way that the
characters are moving and using the space. This also goes for the
panning shot that is used to follow the boy rolling on the bed.
During this section there is a single chord playing as non-diegetic sound
underlying the singing of one of the characters. This singing is diegetic, as
earlier on in the trailer there is a clip of the protagonist woman singing
along synchronously, however there is a sound bridge of this singing into
the following shots. The song is a nursery rhyme which is being sung to
the child. It is slow paced which carries the character's depressive mood
through the trailer.

4. This establishing shot shows where the characters are living. The use of
the establishing shot allows the location to be shown and the viewer to
understand that it is fairly secrete. It is shown to be in the center of a
patch of land surrounded by big oak trees. The enormity of these trees
highlights how small the shed really is. There is a fir tree in the left side
of the frame which adds to the seclusion and shows how they are
surrounded by nature. A slight zoom out is used at this moment to, again,
highlight the insignificance of the shed.
Due to it being Autumn, denoted by the leaves on the floor, the lighting is
dim which creates an eerie and cold atmosphere.
This shot follows clips of the characters screaming and is shown in dead
silence for a second. This silence that follows the screams in addition to
the shot of the shed, demonstrates how there is little chance of someone
finding them. After this shot the style of the trailer alters, as there is a
sudden transition with a black screen and loud thud. From the on the
sound and clips are building to a climax.
Here, we see another establishing shot, but of inside the
room. This shot is shown straight after the one of the shed
and therefore connotes that this is inside that shed.
Like in the first screenshot, this shot shows lots of things
over the walls. It also includes how they have to live in this
compact area by showing the two characters asleep on
the same bed with the washing line hanging almost
diagonally above them. This shows how they have
created this whole little world of there own and way of
living.

5. Near the beginning of the trailer there is a shot looking up at a
skylight. This birds eye shot shows the protagonist looking up
at that skylight and fits together with the voiceover saying that
she is like Alice in Wonderland down the rabbit hole.
The use of this birds eye shot makes the woman look as
though she is part of a game, like a doll's house and that she is
longing to get out.
The typical picture of somebody praying is of them kneeling
down with their hands pressed together and looking up. That
setup is almost demonstrated in this shot as the woman has
her head all the way back looking up and her arms are
pressed together between her knees, which are together. This
idea depicts how the woman is desperate to get out and is
looking up for guidance and help.
The transitions during this section of the trailer (33s – 41s) are
longer and include a black screen in-between each clip. This is
building up suspense for the viewer watching as each pause
makes the viewer feel more anxious to find out what happens.
The suspense is furthermore built-up by a crescendo in the
music; the non-diegetic siren-like sounds increase during this
time to a climax.

6. This dark point of view shot shows how the boy is trapped
within the room. The lighting is very dark which shows
how the boy is in the unknown.
Using a point of view shot here is effective in the teaser
because it enables the viewer to understand some of
the unnatural events that these characters experience. By
including these type of shots, it tells the viewer that they will
go on a journey with these characters and see how they
see the world. This fits in well with the movie as the boy
has a different perception of the world that he lives in
and believes the world to be a completely different place. It
is then good for the audience to be able to have that point of
view first hand, so that they can fully understand and connect
with the characters more personally.

7. This mid-shot of the boy shows how amazed he is of the outside world.
His eyes are looking upward widened and his mouth is slightly open
which gives the impression of total awe.
The shots before this shot are shown in a montage style but have an
element of continuity in the way that they are pieced together in
corresponding order. It still seems like montage editing however, due to
there being long black transitions and voiceovers. By piecing together
the escape with the woman's voice saying what to do followed by the
boy repeating the words along with actions, it then creates a cliffhanger
moment when the woman says 'run' but the boy doesn't run. Instead he
is shocked by the scenery and looks up at his surroundings. By
including this part of the film, it makes the viewer feel nervous as they
have now become attached to this character, due to the beginning clips.
Ensuring that the viewer feels this way increases the chances of them
going to see the film as they will want to find out what happens.
This extreme close-up appears towards the end of the teaser. This
close-up shot shows the little boy looking up towards the sky. This
shot shows the change within the boy's life due to the lighting. As there
was a skylight in the room that the character's were captive in, the
characters have been seen to be looking up several times before in the
trailer. However, the lighting has always been low-key,
signifying how the boy was trapped and unaware of the world around
him. Now, on the other hand, high-key lighting is used which makes his
eyes brighter and face appear cleaner and vibrant. This connotes to
how he has now seen what the world is really like and how he is
amazed by it.
By using these shots in the trailer, it leaves underlying hints to the
viewer at what is going to happen, without actually showing what
does. It makes the viewer feel subtly hopeful for the characters. The
emotions that the viewer's have towards the character's, the better as
they will feel more inclined to see what happens to them.

8. This mid-shot is shown differently to earlier shots. The lighting
is high-key which is opposite to the low-key lighting when
showing the characters in the room. This high-key lighting
reflects how the characters are free and ecstatic to be in each
others company. In the background of this shot shows a brick
house with more than enough windows which creates a huge
contrast between this new house and their old shed with only
one skylight in.
The clothing that the characters are wearing create a
controversial image of their wealth to how it was depicted at
the start of the trailer. The boy wears a wooly hat and big coat
which is opposite to the thin clothes that he was seen in at the
start. The woman wears a cotton long sleeve top which
signifies her to be warm and comfy.
Like at the beginning of the trailer where there was one chord
of music playing with the woman singing over the top, the
same is played again during this section of the trailer (1.01s -
1.24s). However, there is a change in the music as the chord
is higher and the singing has an echo effect on it which
creates a more happy, uplifting feeling than at the start.

9. The titles throughout the trailer are shown with the same
cloud background as this shot. However, they are also
shown with faint lines indicating a corner of a room. This
connects the titles with the film as it is imitating how the
characters are trapped within a room.
This effect is added on all of the titles until the last title,
'Room'. By creating the title of the actual film, which is
shown at the end, without a room outline, it shows how the
characters eventually become free from the room. Despite
this, the title has a boxed outline around it which again
signifies how trapped the characters were at the start. It
also puts the word 'room' into imagery.
On showing this title, the music stops but there remains an
echo until the very end of the teaser. This creates a more
dramatic finish and makes the viewers feel excited to see
the film.

10. THE TEASER TRAILER AS A
WHOLE...
• 'Room' teaser trailer is 1 minute 30 seconds long which is roughly
an average for teasers.
• Typical traits of dramas are being realistic and quite serious. The
'Room' teaser trailer shows these traits through the clips that it
includes, for example the mid shot shown below on the left shows
the character screaming for her child. This depicts a serious
narrative. The clips included all show realism due to the people
looking normally dressed and the world looking how it does in real
life; there are no shots or hints in the trailer that hint that the world
is set on another planet.
• A lot of the shots included are also low-lit which creates a dramatic
atmosphere. Although this aspect is also often used in a horror, it
is clear that this isn't horror due to the music not being creepy or
overly intense.
I think that the main target audience
for this film is 16-24 year oId women
as they will be able to relate to the
protagonist woman more. However,
mum's of an older age range might
also be a target as they will be able to
relate to the mother son relationship
which is shown throughout the trailer.
In my own teaser trailer, I will use the
ideas that I have discovered in this
analysis to help me to create an
effective piece.
I will see how we can alter the pace
and music of the teaser to portray our
genres. I will also look at using low-
key lighting in contrast to high-key,
to show how the characters become
free into this new world.

11. 'ROOM' POSTER
Tagline
Picture
The picture shows the two lead
characters happy in each others arms.
This shows how the narrative revolves
around a family relationship.
Behind the characters, the sky and
trees can be seen which indicates how
the characters get back into the real
world. The sky, despite having clouds
in it, is a bright shade of blue and the
trees, despite having brown leaves on
them, still appear a rich green colour.
This portrays how the boy sees these
natural things as wonderful and
amazing when he escapes for the first
time. However, hinting at their time
stuck in the room, is the corner of
wall. This demonstrates how they had
built up their own world inside of a
room before they escaped.
Title
The title of the movie is boxed
and written in the same font as
it is in the trailer. This is building
up an identity for the brand.
Billing Block
Includes credits without taking
up all of the room on the
poster. It is less important
information to the audience and
so does not need to be in as big
writing.
Release Date
On the poster, the colour yellow
is incorporated on all of the
important information. This
highlights to the audience what
the production company want
them to know: the title, the
release date and that this story
is about love.
The genre is portrayed on the
poster by showing realistic
characters; a mother and son
appearing normal. The 'conflict'
in the narrative is shown by the
outline of the wall. Around the
edges it is faded black which
gives the impression that the
room is a bad thing for the
characters.

12. • The Poster
• Overall I think the marketing team are trying to attract
an audience by showing the film 'Room' to be about
the love between a mother and son. This attracts the
attention of the original audience, 16-24 year old's, but
also an older age range as mum's, who can range over
a big age range, will typically be inclined to watch a film
about a loving relationship. The colours used creates a
positive atmosphere which tends to appeal more to this
audience as well.
• For my own work, I will look at how I too can
incorporate the narrative onto our poster, like how the
marketing team for 'Room' have by including the walls
and outside world. I will also think about a colour and
font scheme for all three of my products as this helps to
create a more clear brand identity.