Pitch presentation

1. Working Title
BY EMILY, AMY AND LUCY

2. Our genre is a kidnap drama. These tend to involve dark rooms,
old creepy men,
young girls and images of being tied up. However,
we
have decided to do
typical as the character
in our film does not
have a clue that she is living an
unordinary life.
We have been influenced by the films 'Room' and
'Everything Everything' which also include ideas of experiencing the
real world for the first time.
Our film ideas:
 Girl had been abducted by mentally ill woman when she was a baby.
 The woman couldn’t have children and wanted one. She keeps the girl inside her whole life and has built up an idea of a secluded life where the girl believes her and her mum are the
only two people alive.
 The mum leaves each day which causes the girl to get curious.
 When the girl goes outside she is in awe of the world around her, however is extremely vulnerable due to her never seeing things before such as men and animals.
 She slowly discovers the real world, and uncovers the truth about her life.
Brief Overview

3. Key Characters
Psychotic woman:
- Late 40s
- She has a mental illness due to a lonely life and being unable to have children.
- She seeks to have children of her own and takes the most drastic actions by abducting a
child.
Girl; Ivy – woman doesn't give a surname. (Real name is Emma Martin).
- She is 15 years old
- Quite loud and confident as she has no one to impress.
- This confidence alters when she goes outside as she has now become vulnerable and has
never spoken to other people before.
- She is enjoys art, music, playing board games
Woman that befriends Ivy
- Female
- Late 20s
- She is empathetic

4. Promotional Campaign
 Brand identity:
- Colour scheme of shades of blue with white writing.
- The dark blues indicate Ivy being trapped inside, the light blues indicate her escaping and discovering
the bright world.
- Writing will be a basic font to represent the simplicity of her life.
- Protagonist is shown.
We will emphasize the idea of this amazing world that is being seen for the first time in our marketing
campaign.
; she sees the world in a different perspective to other people;
We will do this by contrasting colours and object.

5. Teaser ideas
 Montage editing
 Pace change at beginning, middle and end.
 Key Events:
 Ivy and 'Mum' happy in the house; playing, etc.; this is all fairly slow paced, gentle music and seems like
a normal setting.
 Hints at abnormality when 'mum' looks at watch and locks girl in room before leaving the house.
 Questions asked to 'mum' as voiceovers ; 'where do you go?' 'what is it like?', etc.
 Sees world through gap.
 Pace picks up; lots of short clips and more intense music; when Ivy sees the world for the first time
through a gap she makes in the wall.

6. Poster Ideas
No 1.
 Close up of half the face.
 Reflection of door in eye.
 Looking at posters
 Colours of blue used to keep up brand identity.
 We will show the genre by using high key lighting contrasted with low key
Lighting. This will depict the characters life on the inside of the house, contrasted
to her life on the outside.
 We will include objects and people that look normal as dramas use realism.
 The expressions on the characters faces on the poster will be serious; straight
faced, eyes looking off, etc.
No 2.
• Background is the outside world; trees,
blue sky.
• Black slightly transparent key whole or
black area taking up majority of the space.
• Protagonist coming out of the key hole
looking around.

7. Magazine Cover Ideas

8. Target Audience
Our main target audience our 15-40 year old women; younger girls
can relate with the age of the character. Older women can relate with
being a parent.
People who like:
dramas
 to go on an emotional rollercoaster as
 an element of mystery.