My promotional research for the Jurassic World case study

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Jurassic World
£150 million
Amblin Entertainment Legendary Pictures, Universal Pictures
Colin Trevorrow- ’Safety Not Guaranteed’2012
Chris Pratt- ’GuraduiansOf The Galaxy’2014, ’TheLego Movie’2014, Zero Dark Thirty’2012
Bryce Dallas Howard, ’TheVillage’2004, ’Eclipse’2010, ’TheHelp’2011
Based 22 years after the previous films, the story follows how the re developed Jurassic World, a theme
park based on the Island of Isla Nublar which is a park filed with genetically engineered Dinosaurs.
Brothers Zach and Gray Mitchell are sent ot the park by their parents to visit there aunt, Claire, the parks
operations manager. Owen Grady played by Chris Pratt trains the parks four velociraptors. The park plans
to present their new attraction of their new hybrid indominus Rex, which is dangerous and has been
completely isolated before now. After many different occurrences, of the dinosaur presumably escaping its
enclosure but actually just creating a trap, the dinosaur escapes whilst in doing so releases many of the other
animals and nearly serious injuring the two brothers. After many attempts to secure the dinosaur alive and
the Indosimus being made the new alpha of the raptors, for it then to be restored back to Owen, Claire
eventually resorts to having the T Rex fight with the remaining raptors against the hybrid. This eventually
leads to the hybrid to be eaten and dragged underwater by the largest of the dinosaurs, the Mosasaurus.
Everyone is then evacutated from the island where it is left to the dinosaurs.
Production began on April 10 2014 at the Honolulu Zoo in Hawaii, then in Oahu and at the end of April in
the Hawaii Convention Centre. By May filming moved to Kauai and stayed there until June. Other
locations including that of Louisiana, Louis Armstrong International Airport in New Orleans, Slidell
Louisiana and in the Big Easy Studios inside the NASA complex in East New Orleans. Special effects and
features used included that of animatronic dinosaurs as used in the original film as well CGI dinosaurs. ILM
were used to light the dinosaurs with majority of them being computer generated and made using
performance capture using human actors to perform dinosaurs movements. Legacy effects were used to
capture motion and also provide full sized raptor models used in the previous films. 32TEN Studios created
the automatic Jurassic World Gates and various practical effects such as explosions.
9th June 2015
worldwide, with its main focus being that of western world countries.
Spy, Inside Out
Fourth installment of the Jurassic Park
franchise. The original being based of the
1990 science fiction novel written by
Crichton, Jurassic Park

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Spy- had a similar action based genre with the target audience being around a similar age.
12- Teens and any of those above, presumably of young adults, with those fans of the previous franchise
also being targets
The success of the previous 3 films which a considerably large fan base. The main character had previously
been in a few box office successes in recent years and also the visual effects would be a large selling point.
Lego Endorsement deal- Toys relating the characters and animals shown in the movie, obviously creating
more publicity as well as gaining interest from a new generation of movie fans
Interviews with the stars of the films which spread the publicity of the film and its premise as well as
creating popularity with the actors.
Website- the website was an online experience which was based on the film. The website was fake page for
the actual park which fans of the film could use and see the different fictional resorts, amusements and get
an insight to the park in the film.
Very large with a range of different methods being used and developed with all different ages being
targeted world wide. With websites for younger generations, interviews and news broadcasts for adults as
well as toys for children.
The aim of the campaign in my opinion was to be both entertaining and cool to new and previous fans of
the franchise with it also building the excitement of the film and also the prior success of the three other
films.