2. The double page spread above is taken from the Blender magazine, which is a magazine aimed at RnB and
Hip hop fans. After analysing this i will be able to recognise general conventions of double page spreads so
that i can take them in to consideration when creating my own music magazine.
Layout conventions – The main image takes up half of the page, and the text takes up the other half. This
is conventional for music magazine double page spreads. Also, the main heading is ‘Girl girl girl’ which is
positioned at the top, half of it is cut off. Below the main heading we see a few sentences which gives an
overview of what is going to feature in the article, it is larger than other texts so it stands out and it
persuades audiences to keep reading. There is also an article summary/teaser at the bottom of the page.
There are other conventions displayed on the page such as the page numbers, magazine name, website
and date of issue. Each section of text in the article has a subheading in bold font which makes it easier to
refer too and well layed out.
Colour scheme – A simple colour scheme is displayed with the use of only two colour: black and white.
Both these colours go well as black text on white background stands out the most. Both colours are also
very sophisticated, and therefore we can tell it is aimed at an older audience because younger audiences
would find it boring, unattractive and too serious. There is a slight hint of pink under Katy Perry in the top.
This adds to the importance of the artists name as the colour scheme is black and white all over but a pink

3. is used to grab attention. Audiences almost instantly see the pink line, as it is not a normal line but sharp
scribbles as if someone has drawn it on, perhaps a child. This suggests the unique and personality of the
artist and also her childish personality. It also implies on her girlyness, hence the title in display font: ‘Girl
Girl Girl’.
Main image – The main image is of the artist Katy Perry. It is conventionally positioned of the right half of
the page and it is the first thing the audiences lay eyes on. Her hair is short, curled and has a bow tie in it,
this reflects on her child looks and personality as you dont see many adults wearing ribbons on their heads.
In contrast she is wearing a short, revealing outfit which displays most of her body. Audiences are able to
see her hour-glass figure and envy her beauty. Her facial expression looks playful, fun and quirky which
supports her child-like image. She is also kept it simple with jewellary by wearing two black bracelets which
reinforce the colour scheme. As well as jewellery we can see that she is wearing make up, despite her fist
covering her face we are able to see her lipstick outline which attracts the audience. The background of the
image is of a largy letter ‘K’ and half of another letter, showing the importance of who she is.
Pose of main image - Katy’s pose says a lot about her personality. She is in a pose where both her fists are
clenched as if she was about to have a fight. This reflects on her confidence and strength, and shows that
she is not scared. She breaks the stereotype of girls being weak. The pose also anchors the text “The

4. breakthrough star...” It shows that she is literally breaking through the year with her songs and popularity.
There is a subheading in the next which is “How do people hate Kerry Perry. Let us count the ways” this
tells us that she is not liked by indivuiduals and there are many reasons for it, nevertheless she does not
care about what people think and her pose supports this. However, her pose looks playful, supported by
her facial expressions. This juxtaposes the serious tone of colour with the playful, fun side of the image.
Also, her leg position is very feminine as her leg is raised up and her skin is revealing, this attracts audience
and does not make her look too manly.
Mode of address – We are able to tell that the magazine is aimed at an elder audience through the
language it uses. In the summary of the article at the top, it says ‘hot pants and pornographic origamis’.
‘pornographic’ is not a word that I used by a younger audience, also it relates to the genre of magazine
aswell as Hip hop/Pop usually use terms like that. There are also other terms in this article that would not
be understood or suitable for younger audiences, for example: homophobic, misogynistic and “
lesbploitational.”