1.
Analysing Instagram
profiles
Vita PM

2.
Phoebe Bridgers
- Phoebe Bridgers is an indie-rock musician.
- Her Instagram page is a mix of pastel and muted
colours – purple, blue, yellow which signifies her
mellow and light-hearted personality and star
persona.
- The overall mix of posts give the audience a
further sense of her character - pictures with
friends shows her social side, selfies with her cat
shows her love for animals, for example.
- The mix of professional / personal posts give the
artist a three-dimensional persona, allowing her
audience to understand her on a personal level.

3.
Phoebe's inclusion of meme posts showcase her
witty, and likeable character. This post promotes a
temporary release of her cover of Iris by Goo goo
Dolls. BY promoting this release through a meme,
she is using a unique and personable way of
promoting herself – whilst being relatable to her
young target audience.
Phoebe's profile also has a picture of her as a child
holding a football. Similarly, this makes her appear
engaging and personable, by allowing her audience
to laugh with her. She captions this post by saying
that this 'Was the last time I played at the Rose
Bowl', before announcing her performance at a US
tour. By promoting her performance through a
funny and cute post on Instagram, she attracts a
wider and modern audience.

4.
- Phoebe also posts professional content on her Instagram, showcasing her reputation as a
well-known indie artists.
- She does this by sharing various magazinecovers that she features on, further promoting her
successes.
- This also displays her target audience, as a publication in Teen Vogue speaks to her younger
fans. Her feature in Rolling Stone engages her audience of niche music-oriented individuals.

5.
The Weeknd
- The artist The Weeknd explores the genres of
Pop and RnB music.
- His Instagram posts follow a colour theme of
dark blues, red, and blacks. This insinuates his
mysterious and melancholic star persona.
- The genre of music can also be assumedfrom
his posts – as the mix of dark and blue colours in
his posts insinuate that his music is emotional,
sad and serious.
- His lack of caption or Instagram highlights
further suggests his quiet, slightly anonymous
personality, as he doesn’t show fans a deep
insight into himself.

6.
This Instagram post of him smoking attracts a
mature audience and indicates his 'cool' laid-
back persona. By sharing this, he is expressing
his adult, and slightly daring / naughty
character. It could also signify that the music he
produces is not child-friendly – therefore, he
signs about explicit adult themes.
By sharing an adorable video of his dogs
licking each other, the Weeknd shares an
insight into his personal life. This insinuates
his interests of dogs, and pets in general.
By adding Peaches and Herb's song
Reunited as the soundtrack to his post, he
could indicate his personal music taste,
building a connection with his fans.