codes and conventions

2.  It must be eye catching and captivating to the audience
 There must be a focal picture that will draw in the audiences eye
 The title is displayed in a large, eye-catching font
 It clearly defines the film’s genre
 The poster should be designed to attract the largest audience
possible
 There is usually an indication of when the film is being released –
either a date or ‘Coming Soon’, although they are sometimes less
specific, for example they might say ‘In CinemasThis Summer’
 Information on the Directors and Production Company is often
displayed in a billing block at the bottom of the poster
 There could be reviews or titles of other films that the company
has made

3. Main image- takes up about 80/90% of the
page- eye catching and adds to the horror
theme
The title is large so that it draws in the
audience’s eyes. It is also in a bright
colour to make it stand out
Tagline that features at the top of the page to
attract the audience.The tagline is short
which makes is memorable
Always adds other famous movies in
which the director had directed so
fans of that movie will watch it
“From the makers of…..”-
common phrase used on movie
posters
“Coming soon” adds to excitement-
no exact date
Example of a movie poster with
the codes and conventions

4.  The image will always reflect the narrative of the film and genre-specific iconography will
be used.
 The image and its background will cover entire poster and text is conventionally placed
over the visual. The main focal point of poster is always completely visible to the audience.
 The image used on the poster must charm the target audience, tempt and fascinate them,
appeal to their tastes and promise to deliver whatever it is they expect to see from the film.
Whether that’s excitement, drama, romance, fight scenes or gore, so be it!
 When looking at a poster, our eyes move from the centre to top to bottom and horizontally
from left to right.
 Conventionally, the title of the film or the tagline (or both) will be placed in the top centre
or bottom of the poster and this piece of text will be the first the audience shall see.They
avoid using too much textual information as the audience usually have little time to
acknowledge, stop and read it; also posters like these are too tiring and difficult to read.
 The most effective of film posters contain a quick, punchy, simple and easy to read tagline.
 Linguistic devices are conventionally used for film poster taglines, such as a pun or play on
certain words, direct address, rhetorical questions, short but direct sentences, alliteration,
emotive language, repetition, rhyme and humour.These are all example of devices used in
order to create successful taglines.

5. OTHER EXAMPLES