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Font Analysis
Brad Westwood
How The Font Affects The Audience
How Genre is Shown
All the letters of the title are in capital-
                     lettering, which creates the perception
                     of importance and drawing the
                     audience’s attention.
The coloring of
the font is styled
in a realistic-
look of ‘rusting’
or ‘stained’, as
the title turns
from pure-white
to dirty-brown
coloring. This
links in with the
title of the film
‘The
Machinist’, as           The second part of the title ‘Machinist’ has an
the dirty-               increased font size because it’s the main word and
coloring is              grabs attention. The title is positioned lower-center on
representative           the poster/ dvd cover, allowing for the main character’s
of machinery.            image to be shown as the primary graphic.
The font itself is very simple, with thick lettering and straight
      edges. This gives it a small comedic effect as the colours
      used represent a dark genre and the styling portrays it as
      action. These contrasts attract the audience into wanting to
      watch the film and understand what its about.




                                           There are 2 main colours used in the tile;
The Title Style is set as Italic and       White, Red and a black background. The
with no spacing between the words          colour red often represents the thought of
in the title. It gives the impression      blood, murder and/or violence. As White is
of closeness, fast speed and is            the more clear colour is used to draw
associated with action. This links         attention to the title. Finally, the black
both with the title of the film and        background links with mystery and negativity.
genre, making it easier for people
to draw the connection between
style to title to film.
The font as a whole is
simple, with visible edges on
letters, giving it a more
negative display with fits with   The use of blue
the tone of the film.             ‘shadowing’ helps the
                                  audience identify the
                                  genre as Mystery/ Sci-
                                  Fi.




     The use of spacing
     between each letter gives              White text is used on a black
     the impression of a big                background to focus attention
     title, that holds                      and often used to give the effect
     importance. Especially                 of opposing forces (good vs
     with the use of capitol                bad, light vs dark etc).
     letters only.
Teen-Drama Genre
                                      On the promotional
                                      material the title is
                                      large and often
     The font is bold the grab the    underneath the
     audiences attention and is       main image.
     very easy to read as it uses a
     simple style of lettering.




     As the drama genre is                 The colour white is used to
     about reality, the font               make the title stand out among
     uses less dramatic                    the other graphics, which are
     effects to convey the                 darker to portray the negative
     message of ‘This is a                 drama of the film, and works
     Drama Film’                           well as we associate
                                           ‘kidulthood’ with innocence and
                                           peace.
Teen-Drama Genre



  As before, the overall style is very simple and clear, and for the
  same reason, this may be because of the film’s connection to
  the genre Drama. The simplistic style could refer to the outside
  appearance of drama, and when you watch the film you go
  deeper and find the more dramatic story.




                                                                The colour blue is
       The title is in capital lettering                        linked with the
       which shows its importance and                           masculinity and the
       with the poster graphic, it                              male gender, which
       portrays the significance of the                         connects with the
       character’s story, thus leading to                       character of the film
       the perception of drama.                                 and the title itself
                                                                “‘Boy’ A”.

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Font Analysis

  • 1. Font Analysis Brad Westwood How The Font Affects The Audience How Genre is Shown
  • 2. All the letters of the title are in capital- lettering, which creates the perception of importance and drawing the audience’s attention. The coloring of the font is styled in a realistic- look of ‘rusting’ or ‘stained’, as the title turns from pure-white to dirty-brown coloring. This links in with the title of the film ‘The Machinist’, as The second part of the title ‘Machinist’ has an the dirty- increased font size because it’s the main word and coloring is grabs attention. The title is positioned lower-center on representative the poster/ dvd cover, allowing for the main character’s of machinery. image to be shown as the primary graphic.
  • 3. The font itself is very simple, with thick lettering and straight edges. This gives it a small comedic effect as the colours used represent a dark genre and the styling portrays it as action. These contrasts attract the audience into wanting to watch the film and understand what its about. There are 2 main colours used in the tile; The Title Style is set as Italic and White, Red and a black background. The with no spacing between the words colour red often represents the thought of in the title. It gives the impression blood, murder and/or violence. As White is of closeness, fast speed and is the more clear colour is used to draw associated with action. This links attention to the title. Finally, the black both with the title of the film and background links with mystery and negativity. genre, making it easier for people to draw the connection between style to title to film.
  • 4. The font as a whole is simple, with visible edges on letters, giving it a more negative display with fits with The use of blue the tone of the film. ‘shadowing’ helps the audience identify the genre as Mystery/ Sci- Fi. The use of spacing between each letter gives White text is used on a black the impression of a big background to focus attention title, that holds and often used to give the effect importance. Especially of opposing forces (good vs with the use of capitol bad, light vs dark etc). letters only.
  • 5. Teen-Drama Genre On the promotional material the title is large and often The font is bold the grab the underneath the audiences attention and is main image. very easy to read as it uses a simple style of lettering. As the drama genre is The colour white is used to about reality, the font make the title stand out among uses less dramatic the other graphics, which are effects to convey the darker to portray the negative message of ‘This is a drama of the film, and works Drama Film’ well as we associate ‘kidulthood’ with innocence and peace.
  • 6. Teen-Drama Genre As before, the overall style is very simple and clear, and for the same reason, this may be because of the film’s connection to the genre Drama. The simplistic style could refer to the outside appearance of drama, and when you watch the film you go deeper and find the more dramatic story. The colour blue is The title is in capital lettering linked with the which shows its importance and masculinity and the with the poster graphic, it male gender, which portrays the significance of the connects with the character’s story, thus leading to character of the film the perception of drama. and the title itself “‘Boy’ A”.