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The document discusses how film titles and title graphics help convey genre and narrative. It provides examples of how the title "Last House on the Left" uses font, color, size, shape, and additional elements to effectively communicate the film's horror genre. Specifically, it notes how the title uses an all-uppercase serif font in white on a black background with the word "house" in red and bigger to stand out. This graphically links to the film's narrative and indicates its subject matter and genre in under 3 sentences.

