TA corrected

3. House Style
The house style of this front cover and
throughout the magazine is similar with the
primary colours used being blue, white, green
and black. This supports the magazine target of
being sophisticated and minimalist which reflects
the aesthetic of the target audience due to the
females being A-B income bracket and having
disposable income to spend on luxurious items,
making them materialistic. On the other hand, it
could be said that the older end of my target
audience may prefer a more traditional and
affluent style of magazine. There are only three
types of text font used which meets the
conventions of a regional magazine, as well as
the imagery matching the genre of the magazine
being an image of a landmark within the region
the magazine is written for.
Main Cover Image
The main image on the front cover is an XLS
of Old John which is a well known landmark in
Leicestershire. Within the archway is a model
doing a yoga pose which will target the
aspirers of the magazines audience as they
will see that they can learn a new skill like
yoga and want to buy the magazine to know
more. The XLS connotes how even though
women will want to aspire to be like the yoga
model, they have to work for the skill and it
doesn’t just come to you easily. The image
has connotations of power and solidity which
are stereotypically masculine, however I have
established a binary opposition with the
feminine yoga pose which emphasises the
females individuality.
Masthead
The masthead is off centre to the left and with its white stroke stands out from
the cover lines. However, I think that the audience are not as worried about the
title of the magazine, they are more interested in the image on the front which is
why the image is more eye capturing than the title. The thinness of the font has
connotations of not wanting to stand out too much or be ‘showy’ which links to
the audience because they are a lot older and more understanding about the
world around them, therefore they would not ‘brag’ about their disposable
income.
Cover lines
There are 4 cover lines on the magazine front cover which inform the reader of
things that are included in the magazine which is a selling point as the audience will
want to know what they are going to be reading about before purchasing it. The
blues used have connotations of the audience being able to keep it cool when
entertaining, like making cocktails for friends. Even though the main cover line is one
article, I do have a separate article dedicated to yoga poses which relates
appropriately to the content included.
Pricing
The price is displayed below the bar code
which informs the audience how much they will
need to pay for the magazine. It costs £4 which
is a reasonable price for a magazine that is
targeting an A-B income bracket audience who
have enough disposable income to buy a more
expensive magazine which contains
information that will interest them. It is also
small and in the corner, not in a puff which
connotes the fact that it is less of a
consideration for the audience.
Taglines
The main tagline ‘Yoga Outdoors’ links itself to
the main image which is an elevated landmark
that looks over the region of Leicestershire.
This has connotations of being the best, which
links to the fact that due to being high income
bracket, the audience are concerned about
their position in their social circle and like being
‘at the top’.

5. House Style
The house style has been carried on onto the contents page with the
emphasis on the blue, black and white. The same fonts have been
used which connotes continuity throughout the magazine, as well as
professionalism. Even though I am using the same fonts and colours,
it is slightly lighter which connotes that the articles will bring a new
equilibrium to the readers life, an example of this is giving them the
ability and information to eat well.
Layout
The layout of the contents page is simplistic
and formal which will stereotypically attract
the female audience as they like to have
things in order. Due to the layout being like
this, it is very easy to find what you are
looking for quickly and every article with
page number is correctly labelled, allowing
them to navigate through the magazine.
The layout is very feminine with the
snowflakes and the blue which links with the
primary audience, as well as the snowflakes
having connotations of winter preparation,
for example women getting ready for the
Christmas season. This is a stereotypical
reading because women are seen as the
domesticated gender, which is what I was
aiming for with the articles on cocktail
making and winter bites. The blue house
style also has connotations of coldness,
however I did not primarily want this to be
reflective due to the female audience being
warm and loving.
The image of the front cover in the bottom
right hand corner will again reiterate to the
audience that this magazine is a regional
magazine, and the gutter line explains to
the readers a discount they can receive if
they sign up to a subscription. This targets
the female audience due to them having
busy lives, they may not have time to go
out and buy the magazine every month, so
the fact that they can pay for it to be
posted through their letter box once every
month without them thinking about it is a
massive incentive.
Sub Images
The XLS of the yoga class gives the
audience an indication of what the yoga
classes are like with the studio that is
mentioned in the magazine, as well as
having connotations of aspiration because if
they audience attend the yoga classes then
they will end up feeling a lot healthier. Also
the fact that you are able to see the whole of
the body of each yoga student connotes
power and dominancy women gain which is
derived from Gauntlet's Empowered Female
Theory.
The image of the boutique targets the A-B
income bracket due to it looking high end,
with connotations of prestigious and
materialism alongside it.
Having the ability to
subscribe is important for a
niche magazine like a
regional one because there
has been a fall in print
circulation due to having the
ability to access magazines
online for free.

7. Layout
The layout of the double page spread is
simplistic and formal which will
stereotypically attract the female audience
as they like to have things in order. Due to
the layout being like this, it is very easy to
find what you are looking for quickly and
every article with page number is correctly
labelled, allowing them to navigate through
the magazine.
Main focal image
The main image is spread along the two pages, however
the rule of thirds has not been followed which is not
conventional to a magazine, on the other hand, if the model
was central then she would be in the binding of the
magazine. The reader is able to see the yoga model and
gain personal identity because if they took up a hobby like
that at the yoga studio, they could end up looking like her.
Pull Quote
The pull quote are an incentive to the article and has attracted the audience to read
the article and decide whether they are interested in it or not. The one on the right
hand page gives the audience an insight into how the instructor feels when doing
yoga and the one in the centre of the article breaks up the vast amount of text. Pull
quotes represent women and what is important to them, like empowerment or the
way they look, which secondarily is a binary opposition of body vs. soul, they are
more worried about how they look than what they feel.
Text
The amount of text appeals to
the A-B income bracket
audience who are hedgehog
thinkers, more sophisticated
and enjoy reading information
about their local community, as
well as having time to try new
things as they have more
money.
House Style
The house style is carried onto the
double page spread with the same
fonts, colours and imagery which
connotes continuity and
professionalism throughout the
magazine. However, I do wish that
I had broadened my choice of
imagery and used an image of the
yoga studio for the DPS because
there is a large repeat of images of
Old John.
Drop Caps
The drop caps at the start of every paragraph is also
conventional and suits the professional and sophisticated
target audience.
I ended up editing a separate image I
took of the sky into this image to make
it brighter and not look like the gloomy
autumn day that it was. By doing this it
gives the image connotations of a new
equilibrium and a simulacrum which
makes the image become a media
version of the landmark and making it
look like it is always sunny there, a
good marketing technique. I wish I had
done this on my billboard and front
page as well because those images
are now portrayed duller.

9. Price
The price in the puff in the right hand corner of
the billboard reflects the magazine and the
content included in the fact that this product is
premium which links well to the target audience
due to them having more disposable income.
Social Media References
The social media logos attract the digital native audience, even
though social media isn’t a big part of this magazine, they still
have pages to promote the magazine and encourages the
secondary audience to purchase the magazine. The largest
group of users on Facebook at the moment is the over 55s
which is right in the middle of my target audience. As well as
this, due to my audience being more affluent, they are able to
own converged devices that allow them to use Wed 2.0.
Masthead
The masthead is aligned to the left
of the billboard, with the tagline
underneath which explains to the
person who has seen this billboard
what it is advertising. I chose not to
give the masthead as much of a
stroke as the front page masthead
which gives it connotations of it
being more part of the fabric of
Leicestershire which is more
necessary due to a product like a
billboard needing to compete with
its surroundings.
House Style
Yet again, the house style is continued throughout the
billboard with the blues, greens, blacks and whites being
the primary colours used. The same font is used as well
as the imagery which connotes the professionalism and
sophistication the magazine is trying to portray, as well
as the continuity throughout the whole magazine
campaign. The silhouette of the yoga model creates
personal identity and allows the reader to place
themselves in the position of the model.
Shot Type
This shot has a slightly low
angle which has connotations of
the female model being superior
and having the feeling of being
in control which is a stereotype
of middle aged women, this is
also portrayed through the fact
that the female is central to the
image and Old John is at the
side.