magazine advert research

2. WHAT IS MAGAZINE ADVERT?
A magazine advert is a segment in a magazine that is there to advertise
something, for sale or to promote its cause. Ad sales can make or
break a publication, and nearly all magazines depend on the revenue
generated by their advertisers to stay in business.
In the case of music it usually is to sell the music, or promote the
artist/band to its target audience., this would only work if the correct
magazine is used to match the songs genre, therefore selecting the
target audience .
The pictures used on magazine adverts are usually the main focus to
catch the audiences attention through bright colours, sexual images
and abstract art work. Each artist / their music company has to make
their magazine advert their ‘own’ to the audience so they know it’s
their advert before they even begin to read it.

3. WHERE WOULD YOU FIND A MUSIC MAGAZINE
ADVERT?
• Gossip magazine
• Online websites
• Public transport ads
• Billboards
• Posters
• In a magazine that relates to your product or service

4. WHY DO YOU NEED A MAGAZINE ADVERT?
Having a magazine advert will Increase awareness about your music
company/video and broadens the number of people your message reaches.
They can increase recognition by letting people see and hear your name on
TV, in the newspaper, or on the radio.
The adverts allow a higher level of control over what sort of message
is being conveyed by or about your music/images on the album covers.
Ads in elevators, public restrooms, automated teller machines, etc.
are becoming common these can reach surprisingly large numbers of
people.
By increasing awareness of your music/music company this means
that it will create a larger audience fan base which will then lead to higher
revenue being made if they are buying your music or album.

5. MOOD BOARD OF ADVERTS

6. ANALYSING A MAGAZINE ADVERT
As this is an advert to promote the release of the
new album by the artist it is clear that the designer
has purposely used an abstract image to attract
attention from the audience, and then you can
clearly notice the artists name in bold red writing.
The layout of the advert has
the image centred in the
middle, with the name of the
artist in bold serif font style
which is isolated by the
emphasis of the name ‘JAY-Z’
below the image is the name
of the album and the date of
release which is informative to
the audience, this layout
makes the information clear
and easy to read. The visual
appearance of the advert is
not cluttered so there is good
use of white space and this
means that people in our day
and age will bother to read it
as there’s not ‘too much’ to
read.
Jay-z is a known artist all over the
world, and is looked at as a
‘powerful figure’ in the music
industry so by having him as tall as
the builders he seem to be trying to
convey his power and how he is
‘king of the world’ each advert will
have a different representation
which can either easily be noticed or
will have a hidden message.
The main themed colours
for this advert only
include grey, black, red
and white a limited colour
palette. This is because it
makes the parts of the
advert they want to stand
out, seem more important
as they are in the deep

7. MAGAZINE ADVERT FOR OUR ARTIST
As you can see on the picture
Swedish House Mafia have
aimed to advertise their tour
dates at the bottom on the
advert, this is through
business like structure as it’s
a known thing that you will
remember the last thing you
read so people position this
at the bottom of the page.
The artist who we have chosen to base my music video
on is the artists Swedish House Mafia, as they produce
House music, which is the genre of music which we are
producing my music video on. The artist in this advert is
represented as being quite bold artist. This is conveyed
through the effect, which has been used on the
artist, which makes them appear this way.
The artist of Swedish House Mafia are not really
shown that often, as they are DJ’s and don’t really
appear that much in their own music videos.
The artist who made this tour date advert makes
the artists look very metallic on the image, making it
look surreal. This has various connotations of itself, as it
makes the artist look solid, the metallic which is used
looks quite a lot like a metal, and with the connotations
of metal being very hard, shiny, cold, and makes it stand
out a lot.
As you can see they
have chosen to put on
the other acts who will
be performing with them
in a large font because
this will not only catch
the eyes of their fan
base but also the other
artists will have their own
fan base who may be
interested.
Most of the magazine adverts for SHM
don’t just include one main picture of
their face like others, yet it always has
the symbol that there is 3 of them
either by their faces of the 3 circles.
The 3 colours used here represent a
member of the group. The artists are
so well known that the audience will
automatically know it’s them.

8. WHAT WE ARE THINKING OF DOING
After looking at other magazine adverts, and having analysed a few it has
allowed me to understand what kind of factors we will be needing to add to
our own. The stereotypically structured ad seems to involve just one main
face or body image with a small amount of writing. As our music video has
one main character we will be probably using his face on the ad unless we
find another image which fits better, The colour scheme we may be using will
consist of limited colours and then one main colour to point out the
‘important’ information. As our song is by Swedish house mafia from previous
research we found out that they hardly write down their groups name on
ads, CDs, and credits they just have their traditional 3 people or objects to
symbolize them, we are thinking of going down this similar route for our ad as
it represents the group. I will use different edits/effects on pictures and see
which would be the best idea, I will probably use Microsoft word to present
the final advert as it allows writing, pictures and colour corrections at a easy
level.

9. WHICH MAGAZINE WE WILL ADVERTISE IN
Time Out is now read by more Londoners than any other
free weekly magazine. The magazine was available
throughout the week in selected museums, cafes, galleries
and shops across the capital. You can also read the
magazine online, a digital version on your iPad each week.
The magazine includes elements such as what new acts
there are out to watch out for in 2014, their advice on best
music, videos and night life in London. By advertising our
Music video in this magazine it allows us to access a huge
audience to see the advert across London. The aim of
advertising is to get as many people as possible to see
it, that is why we felt this was one of the best magazines for
us to advertise in. Where the magazine also advertises
online it includes a section which is just dedicated to music
and music videos you can watch straight from the page
which could be another element we would be interested in.