Two tips that will teach how integration and creativity can work with each other to maximize your efforts. What is your message? How are you sharing that message? Do you have difficulty sparking inspiration? Are you overwhelmed with all of your tasks? Let me show you how you be creative, efficient, and effective!

1. 360 Creativity
By Marissa Kurtzhals
Marketing and Public Relations Director
Performance Network Theatre, Ann Arbor
@immastereo
#360Creativity
#SMW4

2. Marissa Kurtzhals
• EMU Graduate
▫ Arts Management Major
▫ Minors in Marketing & Theatre
#TRUEMU
#360Creativity
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3. #360Creativity
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4. Go to
School
Go to
School
Graduate
Get a Job
Get a Job
Graduate
#360Creativity
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5. #360Creativity
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6. Two Tips from a New Marketing Director
1.Old School + New School
2.Get Involved in Your Brand
…and how you can use them to integrate
creativity in all of your efforts!
#360Creativity
#SMW4

7. #360Creativity
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8. #360Creativity
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9. Who’s Responsible?
#360Creativity
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10. 360 Creativity
…When You Have No Other Choice
#360Creativity
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11. • I want to use nerd love to teach you how to
approach your marketing tactics and other
departments by using the 360 methodology.
#360Creativity
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12. DEC 15 – 18, 2013
#360Creativity
#SMW4

13. Two Tips from a New Marketing Director…
1.Old School + New School
2.Get Involved in Your Brand
…and how you can use them to integrate
creativity in all of your efforts!
#360Creativity
#SMW4

14. TIP #1:
Old School + New School
•
•
•
•
•
•
You may ask…
“Isn’t print advertising really expensive?”
"Does Facebook generate anything for our business?”
"Should I really be concerned with mobile?”
"Should I really be concerned about sending letters?”
And the answer is…
#360Creativity
#SMW4

15. #360Creativity
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16. #playsonfire
#360Creativity
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17. #playsonfire
#360Creativity
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18. #360Creativity
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19. #playsonfire
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20. •Unite trusted marketing
tactics and new social media
efforts. It will show you have
a presence, you take it
seriously, and you want
everyone to join in!
#360Creativity
#SMW4

21. TIP #2:
Get Involved in Your Brand
#360Creativity
#SMW4

22. #360Creativity
#SMW4

23. Internal Marketing Department?
• Help create your products (literally)
• Check out what’s happening in management
• Give the finance coordinator a fist bump
#360Creativity
#SMW4

24. Ad Agency?
• Experience the client’s day-to-day culture
• Spark conversations with their employees
• Try their products
#360Creativity
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25. #360Creativity
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26. • Buffy saves the world when she unites her
superpowers with the strengths of her partners.
#360Creativity
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27. #360Creativity
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28. •Getting involved in your
brand gives you a better
understanding of its
features and will inspire
those around you to use
their powers to help you
achieve your goals!
#360Creativity
#SMW4

29. SEASON
BROCHURE
#360Creativity
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30. #360Creativity
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31. #360Creativity
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32. - Detroit Free Press
#360Creativity
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33. #360Creativity
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34. Two Tips in a Nutshell
1.Old School + New School
▫
Unite trusted marketing tactics and new social media efforts.
It will show you have a presence, you take it seriously, and
you want everyone to join in!
2.Get Involved in Your Brand
▫
Getting involved in your brand gives you a better
understanding of its features and will inspire those around
you to use their powers to help you achieve your goals!
#360Creativity
#SMW4

35. Check out how we do it!
@pntheatre

36. Want more advice?
• mkurthza@gmail.com
• @immastereo
• THANK YOU!
#360Creativity
#SMW4