Content marketing represents a vast opportunity, but too many of us aren’t fully embracing it. Our own marketing seems puny when it should be strong and buff. So how do we create more robust, effective marketing? How do we up the quality of what we're producing? (And how do you define “quality,” anyway?) In this keynote, Ann Handley will counsel you on how your organization can create marketing that’s engaging – because your audience demands it and your organization deserves it.
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You Do You.
Develop a unique, engaging brand voice
that resonates with your community.
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Put Customers First.
Practice social customer care to not only
resolve issues but build loyalty over time.
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Tell Your Story.
Utilize visuals and multimedia to add
dimension and depth to your storytelling.
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Tap Your Community.
Encourage brand advocacy from
customers, influencers and employees.
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Andrew Caravella
Vice President of Marketing
@andrewcaravella