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Slaying It on Social
9 Brands With Style, Substance & Strategies to Emulate
@ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED
Understand Your Impact.
Move beyond witty banter and take
social as a serious discipline.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
@ANDREWCARAVELLA
Own Your
Aesthetic.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Segment Audiences + Accounts.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Master the Art of Education.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Share Your Values.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Set an Example for
Customer Service.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Inspire Affinity + Authenticity.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Enable Your Advocates.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
@ANDREWCARAVELLA
Enlist Star Power.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
@ANDREWCARAVELLA
Turn to
Your Team.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
You Do You.
Develop a unique, engaging brand voice
that resonates with your community.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Put Customers First.
Practice social customer care to not only
resolve issues but build loyalty over time.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Tell Your Story.
Utilize visuals and multimedia to add
dimension and depth to your storytelling.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Tap Your Community.
Encourage brand advocacy from
customers, influencers and employees.
SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
Andrew Caravella
Vice President of Marketing
@andrewcaravella

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Andrew Caravella, Sprout Social - Slaying It On Social: 9 Brands With Style, Substance & Strategies to Emulate

  • 1. Slaying It on Social 9 Brands With Style, Substance & Strategies to Emulate
  • 2. @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED Understand Your Impact. Move beyond witty banter and take social as a serious discipline.
  • 3. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 5. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 7. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 8. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 9. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Master the Art of Education.
  • 10. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 11. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Share Your Values.
  • 12. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 13. Set an Example for Customer Service.
  • 14. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 15. Inspire Affinity + Authenticity.
  • 16. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 18. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 20. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 21. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLASLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA
  • 23. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA You Do You. Develop a unique, engaging brand voice that resonates with your community.
  • 24. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Put Customers First. Practice social customer care to not only resolve issues but build loyalty over time.
  • 25. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Tell Your Story. Utilize visuals and multimedia to add dimension and depth to your storytelling.
  • 26. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Tap Your Community. Encourage brand advocacy from customers, influencers and employees.
  • 27. SLAYING IT ON SOCIAL #MARKETINGUNITED @ANDREWCARAVELLA Andrew Caravella Vice President of Marketing @andrewcaravella