@lauracrimmons#biddableworld 
Why Social and why now?
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld 
Source: Adobe Digital Distress 2013
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
On average, 33% of people say that the number of social shares on a product is likely to inf...
@lauracrimmons#biddableworld 
Facebook is the third most popular internet property 
Source
@lauracrimmons#biddableworld 
Source 
…and comes second for amount of time spent
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Source 
Twitter Ads have been one-third the cost of other paid channels we use. -Cameron Uga...
@lauracrimmons#biddableworld 
StumbleUpon: Get rewarded for good paid content with free organic stumbles
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld 
Twitter: Only pay for the action you want
@lauracrimmons#biddableworld 
Objective-based campaigns: 
•Followers 
•Website clicks or conversions 
•Tweet engagement 
•...
@lauracrimmons#biddableworld 
Source 
Facebook ad revenue showing significant growth
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Facebook benefits 
Unpublished posts 
Custom & Lookalike Audiences
@lauracrimmons#biddableworld 
Twitter benefits 
Custom Audiences 
Steal competitors’ followers 
Only pay for actions th...
@lauracrimmons#biddableworld 
LinkedIn benefits 
Target by job title, industry etc
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld 
Instagram introduces better analytics
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Facebook launches cross-device reporting
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Snapchat working on snapchatdiscovery
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Facebook ad revenue showing significant growth
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld 
Pinterest testing self-serve ads
@lauracrimmons#biddableworld 
Source
@lauracrimmons#biddableworld
@lauracrimmons#biddableworld 
Use social insights and demographic data
@lauracrimmons#biddableworld 
Display can learn from PR/SEO activity
@lauracrimmons#biddableworld 
Retargeting can leverage content marketing
@lauracrimmons#biddableworld 
Thanks! 
Laura Crimmons 
Social & PR Manager 
@lauracrimmons 
laura.crimmons@branded3.com
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Biddable World: Why social and why now? - Laura Crimmons

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This presentation covers the benefits of social media advertising over traditional PPC and the latest developments in social media advertising that make now the right time to be taking it seriously.

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Biddable World: Why social and why now? - Laura Crimmons

  1. 1. @lauracrimmons#biddableworld Why Social and why now?
  2. 2. @lauracrimmons#biddableworld
  3. 3. @lauracrimmons#biddableworld Source: Adobe Digital Distress 2013
  4. 4. @lauracrimmons#biddableworld Source
  5. 5. @lauracrimmons#biddableworld On average, 33% of people say that the number of social shares on a product is likely to influence their purchase decision
  6. 6. @lauracrimmons#biddableworld Facebook is the third most popular internet property Source
  7. 7. @lauracrimmons#biddableworld Source …and comes second for amount of time spent
  8. 8. @lauracrimmons#biddableworld Source
  9. 9. @lauracrimmons#biddableworld Source Twitter Ads have been one-third the cost of other paid channels we use. -Cameron Uganec, Hootsuite
  10. 10. @lauracrimmons#biddableworld StumbleUpon: Get rewarded for good paid content with free organic stumbles
  11. 11. @lauracrimmons#biddableworld
  12. 12. @lauracrimmons#biddableworld Twitter: Only pay for the action you want
  13. 13. @lauracrimmons#biddableworld Objective-based campaigns: •Followers •Website clicks or conversions •Tweet engagement •App installs or engagement •Leads on Twitter (data capture)
  14. 14. @lauracrimmons#biddableworld Source Facebook ad revenue showing significant growth
  15. 15. @lauracrimmons#biddableworld
  16. 16. @lauracrimmons#biddableworld Source
  17. 17. @lauracrimmons#biddableworld Facebook benefits Unpublished posts Custom & Lookalike Audiences
  18. 18. @lauracrimmons#biddableworld Twitter benefits Custom Audiences Steal competitors’ followers Only pay for actions that meet objectives
  19. 19. @lauracrimmons#biddableworld LinkedIn benefits Target by job title, industry etc
  20. 20. @lauracrimmons#biddableworld
  21. 21. @lauracrimmons#biddableworld Instagram introduces better analytics
  22. 22. @lauracrimmons#biddableworld Source
  23. 23. @lauracrimmons#biddableworld Facebook launches cross-device reporting
  24. 24. @lauracrimmons#biddableworld Source
  25. 25. @lauracrimmons#biddableworld Snapchat working on snapchatdiscovery
  26. 26. @lauracrimmons#biddableworld Source
  27. 27. @lauracrimmons#biddableworld Facebook ad revenue showing significant growth
  28. 28. @lauracrimmons#biddableworld Source
  29. 29. @lauracrimmons#biddableworld Pinterest testing self-serve ads
  30. 30. @lauracrimmons#biddableworld Source
  31. 31. @lauracrimmons#biddableworld
  32. 32. @lauracrimmons#biddableworld Use social insights and demographic data
  33. 33. @lauracrimmons#biddableworld Display can learn from PR/SEO activity
  34. 34. @lauracrimmons#biddableworld Retargeting can leverage content marketing
  35. 35. @lauracrimmons#biddableworld Thanks! Laura Crimmons Social & PR Manager @lauracrimmons laura.crimmons@branded3.com

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