SlideShare a Scribd company logo
1 of 78
 
 
mindframecampaign.org
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
 
1 Billion Tweets Sent a Week source: Twitter.com
182% increase in mobile users using Twitter source: Twitter.com
101M LinkedIn Members source: LinkedIn.com
40,000+ In Indianapolis source: LinkedIn.com
200M Mobile users on Facebook source: Gartner 2010
60% + Workforce Using  Social Media
6.5 Trillion SMS messages sent  in 2010 source: Informa telecoms and media
362,980 35-45 year olds living within 50 miles of Indianapolis
However... there is a problem with statistics and trends
 
 
We forget that the shift is to the individual
We want to challenge the classic ways of participation and organization.
There are actually few organizations that can support passionate employees – even if they say they want them. That’s because the original industrial revolution was designed to support productivity.  –  David Armano
 
Source : Insights Consulting
 
 
 
 
 
 
 
How do you gauge the appetite for risk & expectations?
 
 
 
 
 
 
“ When it comes to a social media strategy, like most companies, we’re building the building the bicycle  while we ride it.” 3M
2 Reasons to Use Digital Technology ,[object Object],[object Object]
Social Collaboration
Driving Business Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Deloitte : D Street
Deloitte : D Street
Thought Leadership
 
 
 
 
 
 
The Tools
 
Twitter ,[object Object],[object Object],[object Object]
 
 
 
 
 
LinkedIn ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Facebook ,[object Object],[object Object],[object Object],[object Object]
 
YouTube ,[object Object],[object Object],[object Object]
 
 
The Blog ,[object Object],[object Object]
 
 
 
 
 
 
Stories give us context and context helps us understand things
Stories inspire more people to  action
Networking Community Distribution Content Video Distribution
What Drives Engagement? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
Connect With Me ,[object Object],[object Object],[object Object],[object Object],[object Object]

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