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Idaho Society of Association Executives


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Social Media Discussion on 9/15/09

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Idaho Society of Association Executives

  1. 1. Social Media Integration Presented by Rob Walker, M.B.A. Social Media Strategist Optimizing Social Media Tools
  2. 2. Confused?
  3. 3. Key Areas
  4. 4. Social Networking is like a Cocktail Party <ul><li>Tips for the Virtual Cocktail Party </li></ul><ul><li>The Party goes on without you </li></ul><ul><li>Listen and Mingle First </li></ul><ul><li>Be natural – its not all about you </li></ul><ul><li>Help others first </li></ul><ul><li>Be real – not fake </li></ul><ul><li>Be likeable and approachable </li></ul><ul><li>Friends help friends </li></ul>
  5. 5. Groundswell It's a bestselling book based on analysis by Forrester Research filled with practical, data-based strategies for companies that want to harness the power of social technologies like blogs, social networks, and YouTube.
  6. 6. Social Networking Twitter up 1928% Facebook users up 198%
  7. 7. Facebook has over 250 million active users. 120 million users login at least once per day to check their profiles. Demographics: Under 17 – 8.1% 18-34 43% 35-49 30% 50+ 19% 55% women 82% Caucasian
  8. 8. LinkedIn has more than 40 million registered users, spanning 170 industries. Demographics: Average age 41 years Average income $139K - 64% men Demographics: Under 17 – > 1% 18-34 22% 35-49 47% 50+ 30% 80% college graduates
  9. 9. Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets . Tweets are text based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers . Demographics: Under 17 – 9.8% and shrinking 18-24 25.1% 25-34 25.2% 35-54 28.2% 55+ 8.1% 54.6% women and 72 million users
  10. 10. Best Practices from Business Customer Service – Comcast – Twitter Sales Promotion – Starbuck's Free Pastry – Facebook Product Development – Starbuck's Stir Sticks – Facebook
  11. 11. Best Practices Continued... Crisis management – Southwest Airline – Twitter Customer Service – Journey's - Facebook
  12. 12. Social Media Matrix Planner ® Current Function Current Modality SM Tool Monthly Newsletter Direct Mail Facebook link Product Setup Instructions Call Center – Enclosed Instructions Facebook Video Employment Openings Monster LinkedIn Jobs New Product Announcements Trade Magazines Twitter, Facebook
  13. 13. Social Media - Hotels <ul><li>Possible Social Media Goals: </li></ul><ul><li>Showcase Property for Convention or Banquets </li></ul><ul><li>Become a destination expert (43 things by HOTEL 43) </li></ul><ul><li>Announce Room Specials or Packages </li></ul><ul><li>Publish Airport Pickup Schedules </li></ul><ul><li>Obtain guest reviews (I Endorse) </li></ul>
  14. 14. Social Media for Associations <ul><li>Possible Social Media Goals: </li></ul><ul><li>Attract New Members </li></ul><ul><li>Announce Events </li></ul><ul><li>Add value to events through video or podcasts </li></ul><ul><li>Expand Public Relations Efforts </li></ul><ul><li>Drive Business Back to Website </li></ul>
  15. 15. GET PAID! Social Media Suggestions <ul><li>P romote - Cross promote Social Media pages in other media. </li></ul><ul><li>A ssess - Catalog all communication and analyze how social media can assist. </li></ul><ul><li>I ntegrate - Must be a part of an Integrated Marketing Plan, Social Media should not stand alone. Social Media is not the only solution, just a part of the marketing communications puzzle. </li></ul><ul><li>D edicate – Allocate resources and appropriate authority to manage Social Media efforts. </li></ul>
  16. 16. Contact Information Rob Walker (208) 570-1809 To Download this Presentation: Corporate Training Needs: Debbie Nolan (208) 898-9036