Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

NHRMA Fundamentals of Social Recruiting

20,403 views

Published on

2011 NHRMA Presenation: The Essential Elements of Social Recruiting

Published in: Technology, Business
  • Be the first to comment

NHRMA Fundamentals of Social Recruiting

  1. 1. Essential Elements<br />of Social Recruiting<br />
  2. 2. Today<br /> In less than five years, social media has rocked our worlds. Free-flowing information, intensely connected networks, and casual, real-time communication present recruiting organizations with unprecedented opportunities. It's time, however, to get serious. It's our job to ensure that our social media policies and practices are aligned with overall talent strategy. Are your external communications aligned with important marketing and PR goals? Legal guidelines? Who's driving the bus? In this workshop, we'll discuss the essential elements of a social recruiting strategy, and help you make sense of a new and very real phenomenon.<br />
  3. 3. Hello.<br />
  4. 4. Let’s get this party started!<br />
  5. 5. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
  6. 6.
  7. 7. 13%<br />of adults online use Twitter<br />
  8. 8. 200 million<br />Twitter profiles<br />
  9. 9. 370,000<br />new users every day<br />
  10. 10. 138,888<br />tweets per minute<br />
  11. 11. 45%<br />of U.S. companies use twitter to find candidates<br />
  12. 12. Almost everyone makes this mistake<br />
  13. 13. The little green gecko gets it<br />
  14. 14. Finding Android Developers on Twitter<br />
  15. 15. Bingo! Pete is a Seattle Android developer. <br />
  16. 16. More Android Developers on Twitter<br />
  17. 17.
  18. 18. 10 million<br />Foursquare Users<br />
  19. 19. 3 million<br />check-ins every day<br />
  20. 20. 2<br />number of years Foursquare has existed<br />
  21. 21. Foursquare campaign<br />
  22. 22.
  23. 23. 119 Million<br />LinkedIn members<br />
  24. 24. 3.8 Million<br />HR professionals<br />
  25. 25. 58%<br />individual contributors<br />
  26. 26. LinkedIn Intelligence<br />
  27. 27. Jibe<br />
  28. 28.
  29. 29. 750 million<br />active users<br />
  30. 30. 130<br />average number of friends<br />
  31. 31. 3<br />average number of daily status updates per user<br />
  32. 32. 30<br />Minutes spent by average user per day<br />
  33. 33. Companies on Facebook<br />
  34. 34. Facebook Recruiting Apps<br />
  35. 35.
  36. 36. Posting Jobs to Facebook<br />
  37. 37.
  38. 38. Jobvite invites interaction<br />
  39. 39.
  40. 40.
  41. 41. While we’re on the subject<br />
  42. 42. 68% have rejected candidates because of social networking<br />
  43. 43. Remember Pete? The Seattle (Christian) Android Developer<br />
  44. 44. The new normal<br />What’s new:<br />Employees have audiences and “brands”<br />The proliferation of photography at work<br />What’s old:<br />Employees talk, gossip and waste time<br />Discrimination laws have not changed<br />Concerted activity, right to discuss wages, terms of and conditions of employment<br />
  45. 45. RescueTime tracks your worklife<br />
  46. 46.
  47. 47. 25 million<br />g+ profiles in 90 days<br />
  48. 48. Facebook killer?<br />
  49. 49. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
  50. 50.
  51. 51. 83%<br />of Americans own cell phones<br />
  52. 52. 35%<br />of Americans own smart phones<br />
  53. 53. 31%<br />of cell phone owners prefer text messages over voice calls<br />
  54. 54. 41.5<br />Text messages sent per day by average user<br />
  55. 55. 72<br />average hours it takes to respond to email<br />
  56. 56. 3<br />average minutes it takes to respond to text<br />
  57. 57.
  58. 58. Job Rooster<br />
  59. 59. QR Codes<br />
  60. 60. There’s an app for that<br />
  61. 61.
  62. 62. 490 Million<br />unique Youtube users<br />
  63. 63. 2.9 Billion<br />hours per month watching Youtube videos<br />
  64. 64. 18 Million<br />adults have been “Rickrolled”<br />
  65. 65. Employers on YouTube<br />
  66. 66. Job Video and Podcasts<br />
  67. 67. More Dancing at Work<br />
  68. 68. Blogs<br />
  69. 69. Events<br />
  70. 70. Events<br />
  71. 71. Q&A<br />
  72. 72. That’s a lot of info<br />Start with an objective (i.e., hire more RNs)<br />Create a task force, partner internally<br />Do a few things well<br />You’ll need a CRM, think like a marketer<br />Participate in the conversation<br />Measure everything<br />Be fearless, have fun<br />
  73. 73. engage<br />content<br />interact<br />measure<br />methodical<br />partner<br />fearless<br />
  74. 74. Let’s connect!<br />carmen@recruitingtoolbox.com<br />carmen@tweetajob.com<br />@peopleshark<br />@recruittoolbox<br />Facebook/recruitingtoolbox<br />Facebook/tweetajob<br />

×