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  1. 1. CIRI Social Media Presentation<br />September 29, 2011<br />
  2. 2. Wireless access<br />SFU wireless code<br />User:<br />Password:<br />Please ensure you have a verifiable email account to use today. If not, please quickly create a gmail account now by going to: <br />
  3. 3. Who We Are<br />Steel Rose Communications is an Investor Relations and Corporate Communications company focused on the resource sector and based in Vancouver, British Columbia.<br />SRC is helping educate and introduce mining and exploration companies to the world of Social Media <br /><br /><br /><br /><br />
  4. 4. Our Team<br />Jon Bey - President / CEO<br />Abdul Alaya - IT Manager<br />Chris Rudden - Social Media Specialist<br />
  5. 5. Today’s Agenda<br />CIRI BC – AGM<br />Social media set up – Steel Rose Communications<br />Nova Gold case study – Ariadna Perez<br />TSX – Social media best practices – Arne Gulstene<br />
  6. 6. Goals for today<br />What do you want to learn from this presentation today?<br />1.<br />2.<br />3.<br />4.<br />(If you are reading this online, connect with us @<br />
  7. 7. Social Media?<br />“Social Media is Dead!<br />Long live Social Media!”<br />Eric Weaver, VP Social Media Strategy, Ants Eye View <br />Social Media Week -Vancouver 2011<br />It is about Conversation and Engagement, rather than utilizing the new media tools for the traditional and outdated Broadcasting model. <br />
  8. 8. 8 Steps to implementing your Company’s SM Program<br />1. Decide you want a Social Media program<br />2. Evaluate the best Social Media channels <br />3. Convincing the Sr. Executives<br />4. Expand Disclosure and Social Media policies<br />5. Implementing the program, once approved<br />6. Education of company staff / Policy sign off<br />7. Go live with company’s social media channels<br />8. Running the program – Managing, Monitoring, and Developing - Gatekeepers role<br />
  9. 9. Why Social Media?<br />“Your customers are having a conversation without you”<br />@georgemoen (CEO Blenz Coffee, #2 most followed CEO in Canada)<br />
  10. 10. Why Social Media?<br />“The more I share my ideas, the more I connect with amazing people, who then help me get even better ideas, and my presentations get better, and I become, ultimately, a better speaker”<br />(‘Why I love SlideShare’ video @jessedee)<br />
  11. 11. Why Social Media?<br />“We don’t have a choice on whether we do social media, the question is how well we do it”<br />(Erik Qualman, Socialnomics)<br />
  12. 12. Trends & Statistics<br />Facebook<br /><ul><li> More than 800 million active users
  13. 13. More than 50% of our active users log on to Facebook in any given day
  14. 14. More than 2 billion posts are liked and commented on per day
  15. 15. 1 trillion pageviews per month in June and July </li></li></ul><li>Trends & Statistics<br />Twitter Stats<br /><ul><li> 4 billion tweets per month</li></ul> 140 million. The average number of Tweets people sent per day, in the last month. That’s a 280% increaseover the last year.<br /> 460,000. Average number of new accounts per day over the last month.<br />
  16. 16. Trends & Statistics<br />YouTube Stats<br /><ul><li>Is the second largest search engine on the web.</li></ul>Over 3 billion videos are viewed a day.<br />Users upload the equivalent of 240,000 full-length films every week.<br />More video is uploaded to YouTube in ONE MONTH than the 3 major US networks created in 60 YEARS.<br />
  17. 17. Financial Industry Trends & Statistics<br />100% of 48 financial firms surveyed thought social media was here to stay and 84 percent thought it would have a lasting impact on financial services. <br />("The Asset Manager's Guide to Social Media," 2010)<br />63% of Twitter users who are financial decision-makers would pay attention to investment tweets. <br />("Social Media and the Investor," Spectrem, 2010)<br />
  18. 18. Financial Industry Trends & Statistics<br />46% of YouTube users and 41% of Facebook users who are financial decision-makers would seek investment information from these forums. <br />("Social Media and the Investor," Spectrem, 2010)<br />85% of financial services professionals under 50 are utilizing social media.<br />(Ledermark, 2010)<br />
  19. 19. What can you use Social Media for?<br />Monitoring: What is being said about your brand? What are your competitors doing?Industry news?<br />Communicate: Raise awareness of your brand, engage followers, perhaps reach journalists and policymakers. Build interest in your content. <br />Connect: Build relationships with industry peers, potential investors, influencers and the public. Help media, policy makers, and collaborators find you.<br />Collaborate: Work and collaborate more effectively. Choose tools that you can use as a team.<br />
  20. 20. What’s stopping CEOs from stepping in to Social Media?<br />FEAR<br />“Fear of having the conversation in public, fear of direct conversation”<br />@georgemoen (CEO of Blenz Coffee, #2 followed CEO in Canada)<br />
  21. 21. What’s stopping CEOs from stepping in to Social Media?<br />FEAR<br />“Concerned no one is going to read it, … or fear their competitors are going to read it”<br />@ProvidentMike (CEO Provident Security)<br />
  22. 22. What’s stopping CEOs from stepping in to Social Media?<br />FEAR<br />“Technology moves fast, people don’t”<br />@georgemoen<br />
  23. 23. What changed their perceptions about Social Media?<br />“Great policing tool for brand management”@georgemoen<br />“Accelerated our media exposure”@ProvidentMike<br />
  24. 24. What changed their perceptions about Social Media?<br />“Extends our reach, accelerates our relationships. The accessibility of social media [helps to] extends my brand”<br />@jearthy (CEO, Forum for Woman Entrepreneurs)<br />“Social media made everyone’s life easier”<br />@Provident Mike (in reference to their content being used as a resource tool by customers, and employees alike)<br />
  25. 25. What changed their perceptions about Social Media?<br />“Adds an element of energy to corporate culture”<br />@amiellel<br />“Gives you a platform to do more”<br />@jeffbooth (CEO,, #1 followed CEO in Canada)<br />
  26. 26. What metrics do they use to quantify ROI?<br />“I don’t care how it’s measured … don’t get too tied up in analytics, stress networking”@georgemoen<br />“We don’t sell online, so [I] don’t care … [we] use social media as customer service”@ProvidentMike<br />
  27. 27. What metrics do they use to quantify ROI?<br />‘ROI goes down as social media becomes more about gathering friends than interactions. Interactions over ‘friends’’… “Real fans convert faster”.<br />@jeffbooth<br />
  28. 28. Why Social Media?<br />If the goal of Investor Relations is to ‘build relationships’, then Social Media meets and exceeds that need.<br />
  29. 29. Social Media Platforms<br />Newsletter Writers<br />Google +<br />YouTube Channel<br />Facebook Page<br />Flicker Page<br />Investor Relations<br />Social Media<br />Analysts<br />LinkedIn Profile<br />Blog Commenting<br />Investor Stakeholders<br />Twitter Page<br />
  30. 30. Social Media Platforms<br />
  31. 31. Social Media Platforms<br />In other words, there’s a daunting amount of platforms out there. <br />What platforms you use will depend on your goals, audience, and assets.<br />Which main ones do you need to consider to get started?<br />
  32. 32. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is Twitter? (<br />A real-time information network that connects you to the latest information about what you find interesting. <br />Small bursts of information ... 140 characters in length.<br />
  33. 33. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use Twitter for? (<br />Monitor: Gather real-time market intelligence and feedback.<br />Communicate:A chance to reach an engaged audience. Businesses use Twitter to quickly share information with people interested in their products and services. <br />Connect: Build relationships with customers, partners and influential people.<br />
  34. 34. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is Facebook? (<br />The most dominant social network, 3rd largest population in the world.<br />100s of millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos; and learn more about the people they meet, or groups, organizations, and businesses they are interested in.<br />
  35. 35. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use Facebook for? (<br />Monitor: follow Pages and profiles, discover what kinds of information they are sharing, and the surrounding conversation.<br />Communicate: About cultivating conversation. A real opportunity to tell your story, communicate a better understanding of what your company is all about, outside of the normal, straight facts, news releases. <br />Connect: Pages can surf Facebook, like and comment on other Pages. Get involved in the conversation. Get to know their peers.<br />
  36. 36. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is YouTube? (<br />World’s 2nd largest search engine<br />3 billion+ views a day<br />YouTube is a video-sharing website on which users can upload, share, view, like, and comment on videos. Subscribe to channels you like to receive notification of their updates.<br />
  37. 37. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use YouTube for? (<br />Monitor & Communicate:<br />Watch videos. Or, share your videos.<br />You can link or embed your videos into your other content. <br />You can promote your website, or link to something else with your video, giving the user an option to follow you further. <br />
  38. 38. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is SlideShare? (<br />SlideShare is the world's largest community for sharing presentations.<br />More easily shared, liked, commented on, or followed, than simply posting your presentations to your server, and having a link to that. Helps your content go viral. <br />SlideShare features a vibrant professional and educational community that regularly comments, favorites and downloads content.<br />
  39. 39. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use SlideShare for? (<br />Monitor: Download presentations on any topic and reuse or remix<br />Communicate: Upload presentations publicly or privately. Embed on blogs, websites, company intranetsShare on Twitter, Facebook, LinkedIn<br />Connect: Generate business or industry leads with your presentations, documents, pdfs, videos<br />
  40. 40. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is LinkedIn? (<br />LinkedIn is the world’s largest professional network.<br />LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.<br />
  41. 41. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use LinkedIn for? (<br />Communicate:Establish your professional and company profile. <br />Monitor & Connect:Stay in touch with colleagues and friends. Or,locate and interact with experts. Search by name, title, company, location, and other keywords that will help you find the knowledge you’re looking for.<br />
  42. 42. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What is a Blog?<br />Wordpress, Blogger, Tumblr, Posterous, for example.<br />Much longer than a tweet, shorter than a book. It is about quality content. A blog is an opportunity to develop content around a larger topic. Develop, and share, content, thoughts and ideas. Thought leadership, Education, Brand Management, Customer Service, Frequently Asked Questions, Training, etc.<br />
  43. 43. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />What can you use a Blog for?<br />Communicate: Develop content around your chosen topic.<br />It can be used as a central link to all your other content channels. <br />It can be your main channel to convert people into followers, email subscribers , etc. <br />Whatever the case, it gives you a more expansive forum to explore your topic.<br />
  44. 44. Twitter? Facebook? LinkedIn? SlideShare? Blog?<br />Again, what platforms you ultimately use will depend on your goals, audience, and assets.<br />For Investor Relations purposes, Twitter, Facebook, SlideShare, YouTube, LinkedIn, and a Blog, are a great place to start.<br />
  45. 45. Connect With Us<br /><br /><br /><br /><br />
  46. 46. Contact Us<br />Jon Bey<br />Mobile: 604.375.4488<br /><br />Chris Rudden<br /><br />