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Social Media & Employee Engagement


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On Jan. 16, 2014, thunder::tech president Jason Therrien spoke to the HR Leadership Group of Northeast Ohio on social media and employee engagement. More than 85 HR professionals attended the presentation and participated in a lively discussion around using social media to recruit and retain employees.

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Social Media & Employee Engagement

  1. 1. Social Media & Employee Engagement Presented by: Jason Therrien January 16, 2014
  2. 2.  agenda generation c the audit reputation management social engagement social integration lending a hand with recruitment social media policies
  3. 3.  who is this guy? @jasontherrien
  4. 4.  thunder:: who?
  5. 5.  generation C Connected all ages media consumption changes Movement from a knowledge economy to a social one
  6. 6. #headsdown culture
  7. 7. Content Touch Points 2009
  8. 8. Content Touch Points 2013
  9. 9. Decision making path: New Model Active Evaluating Information gathering, shopping Initial Consideration Purchase Post purchase Experience Ongoing Exposure
  10. 10.  the audit brand executives recruiters thought leaders internal influencers
  11. 11.  reputation management your audit ability to listen working with social, web, search internal owners the importance of engagement as a proactive approach
  12. 12.  listen
  13. 13. R&D Sales Accounting Communication s Legal Marketing Operation s Customer Service Shipping Manufacturin g HR
  14. 14.  engage or wither COPE sometimes it takes a culture shift physically show engagement capture your culture visually in order to share show the numbers supply your executives, thought leaders & influencers content
  15. 15.  but! think about delivery
  16. 16.  What do you want to look at?
  17. 17.  engagement takes many forms
  18. 18.  social engagement advantages instant measurement & success tracking utility speed iteration
  19. 19.  social engagement tactics cause marketing recognition visualize the culture create an editorial calendar consider a hashtag
  20. 20.  integrate don’t make it an afterthought support all internal engagement initiatives with social media
  21. 21.  lend us a hand! recruitment through a lending hand are employees, teams, departments encouraged to share opportunities? if they're not following / given a reason to follow, then it’s harder get them during the onboarding to bake it into the culture
  22. 22.  social media policy who’s looked at it in the last quarter? guardrails heads-down generation
  23. 23.  if I were in your shoes conduct an audit stake your internal claim in reputation management engagement with everything! integrate & don‘t let it be an afterthought crowdsource your recruitment efforts revisit your social media policies
  24. 24.  questions, comments, jokes or riddles? Jason Therrien @jasontherrien @thundertech