Initiative chicago july 31 2013

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Initiative Meeting

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Initiative chicago july 31 2013

  1. 1. Building Relationships with the World’s Professionals
  2. 2. 2 Agenda Platform Overview Audience and Behavior Marketing Solutions Priority and Initiatives Discussion Next Steps 1 2 3 4 5
  3. 3. Our Mission. Connect the world’s professionals to make them more productive and successful
  4. 4. Enabling Companies to Achieve Key Objectives PRECISE TARGETING Authentic Profile Data
  5. 5. LinkedIn’s Global Footprint 225M+ Registered members as of January 9, 2013 3M + Australia 17M+ India 4M+ SE Asia 6M + Canada 70M+ USA 10M+ Brazil Europe Americas 34M+ APAC39M+ 80M+ 2M + DACH 3M + Italy4M + France 3M + Spain 3M + NL 10M+ UK 125M+ Monthly Unique Visitors 63% Of LinkedIn members are outside of the US EMEA 50M+ UAE 1M+ 1M + Sweden 1M + Belgium Global Reach at Scale
  6. 6. 1 in every 3 Professionals in the world are LinkedIn 55% 2 College grad or post grad $83K 2 Average household income Business Decision Makers 7.9M 1 Sources: 1. Internal LinkedIn data, October 2012; 2. The Nielsen Company @ Plan Rel 4 2011; 3. comScore US Media Metrix Data, September 2012 3 2xMore buying power than average Internet sites
  7. 7. 7 Agenda Platform Overview Audience and Behavior Marketing Solutions Priority and Initiatives Discussion Next Steps 1 2 3 4 5
  8. 8. 8 225 million minds. One aspirational mindset.
  9. 9. Professional NetworksPersonal Networks Career info Updates on brands Current affairs Info on friends Info on personal interests Entertainment updates Source: Q10a– Information to receive Base: Professional SN users (5204) Personal SN users (8692) LinkedIn Users are Actively „Leaning In‟ and Participating in a Professional Dialogue 26% higher than personal 1 2 3 9 “Spend Time” dd“Invest Time”
  10. 10. Content Engagement is our core 10 6XMore engagement with content vs. jobs BRANDS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
  11. 11. 11 Agenda Platform Overview Audience and Behavior Marketing Solutions Priority and Initiatives Discussion Next Steps 1 2 3 4 5
  12. 12. The value we bring to Marketers Audience Affluent, in-market decision makers Context Professional environment engenders trust and confidence Impact Network effect extends your marketing beyond the initial investment
  13. 13. ….Driving superior results 2xmore likely to purchase and recommend1 Company Followers 4xbetter vs. Twitter and Facebook2 B2B conversions 50%more likely to purchase from a company they engage with on LinkedIn3 Company Presence Sources: 1. Client Follower research study in the U.S., 2012; 2. Hubspot study of 3,128 B2B companies in 2011; 3. LinkedIn Follower Research, 2012
  14. 14. The Company Page is Core to Engaging Audiences 14
  15. 15. Job Function Industry Seniority Occupation Company Size Education / Degree Geographic Location Company Name Age Group Participation # of Connections Precisely Target your Audience Profile
  16. 16. Targeted Display Ads– Desktop & Tablet  Prominent placement  Limited competition  Clutter-free environment
  17. 17. 17  Ensure standout; just one message is sent every 60 days  Prompt user to take action with customizable response button  Encourage on-going dialogue with optional social widgets InMail lets you Speak Directly to your Audience Strong Engagement  Send a personalized message directly to a member’s inbox
  18. 18. Sponsored Polls Engage around Topics Relavent to your Company 18  Receive timely intelligence from a targeted focus group  Encourage interaction that fuels earned media  Tailor the experience with ads displayed by user response
  19. 19. 19 Sponsored Groups create a community around your Brand  Create a branded community where members discuss topics that matter to them  Influence organic discussions with potential advocates  Demonstrate thought leadership and build loyalty  Own ad space in the Group to distribute content
  20. 20. 20 Sponsored Updates Blackberry Blackberry - Sponsored Blackberry Sponsored Blackberry Sponsored  Distribute thought-leadership across all devices
  21. 21. Which plan is right for your business? • Interest and needs Which plan is right for your business? • Size and expense Custom Applications  Create an engaging personalized member experience using LinkedIn data
  22. 22. 22 Agenda Platform Overview Audience and Behavior Marketing Solutions Priority and Initiatives Discussion Next Steps 1 2 3 4 5
  23. 23. Priority Accounts and Joint Planning Analyze & Optimize Engage Followers: Post Updates Build Community: Acquire Followers Establish Presence: Develop branding assets xyzCo xyzCo Ed Franklin Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO Grow Your Career by Following: XYZ.CO Cecile, get the latest on XYZ.CO Jobs, News & more! XYZ.CO #Hiretowin
  24. 24. Thank You & Next Steps 24
  25. 25. 36% 28% 19% 17% 16% 14% 12% 10% 9% 8% 8% 6% 6% 25 Source: BE: Global 2012 459K+ BE visit LinkedIn monthly 202K+ BE visit LinkedIn daily
  26. 26. Professional and affluent audience 1Society for New Communications Research, US 2010 2LinkedIn Audience 360 Survey, US, August 2011 90%of professionals use social media to get access to thought leadership and information they couldn’t get elsewhere1 81%of LinkedIn members prefer to have separate social networks for their personal and professional lives2 3 out of 4professionals rely either lightly or heavily on professional networks to support business decisions1
  27. 27. Our Marketing Solutions All powered by our precise and authentic targeting Company Pages - Follower Updates (free) - Sponsored Content to non- followers (paid) Social Ad: Follow Company Groups - Enhanced 100% SOV Ad Units - Custom – Custom Right Rail - Managed – Custom Right Rail & Editorial Curation Social Ad: Join Group Mobile - Mobile – sponsored content - iPad – - Sponsored content - Targeted Display - Full Page takeovers Slideshare Channels, Sponsorship, Banners APIs/Plug-Ins Custom Executions built by LinkedIn Certified Developers (CDP) Standard Display Ads 300x250, 1x1 text link, 728x90, 160x600 Sponsored InMails Sponsored Polls Content Modules Exp video content modules Slideshare Content Modules Social Ads Join Group & Follow Company SocialCore PRECISE TARGETING Authentic Profile Data API / Off-Platform

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