David Spinks, CEO of CMX, explains how community is becoming central to so many businesses.

1. Community as the Future of
Business
David Spinks
CEO, CMX
@davidspinks
#cmxsummit

2. The Future of the
Community Industry
#CMXSUMMIT@davidspinks

3. How Community Made Me
Wear Girl Pants

5. Our identities are formed by our communities.

7. The context has changed in the social
era.

8. Community isn’t just support forums any more and it’s not social media.
It’s a core part of
how businesses function.

9. The top two reasons companies are launching communities are:
1. Customer retention
2. Fueling innovation
Source: Keys to Community Readiness and Growth Study

10. 80% of companies consider it important to integrate
core business processes into community.
Source: Keys to Community Readiness and Growth Study

11. Community is one of the primary
catalysts of innovation, resulting
in up to 37% increase in
company performance.
- MIT 2016 Study

12. “Community and purpose are the new sources of advantage in the Social Era.”
- MIT 2016 Study

13. The community industry of the last 10 years is drastically
different than the community industry of the next 10 years.

14. The #1 challenge community professionals face is lack
of internal awareness about the value of community.
Source: Keys to Community Readiness and Growth Study

15. The #1 reason branded online communities fail is lack
of internal support and awareness.
Source: Keys to Community Readiness and Growth Study

16. Businesses have become obsessed with the short run.

17. Community Value
3 months 6 months 12 months
Community
Advertising

18. Community Value
3 months 6 months 12 months
Community
Advertising

19. What is the future
you want to create?

21. The CMX CORE Values
How We Can Shape the Community
Industry, and the World

22. 1. Community First

23. 2. Optimize for Health and Happiness

24. 3. Raise the Bar

25. 4. Embrace Radical Communication

26. 5. Wear Girl Pants

27. Onward!