Employee Engagement Using Social Media

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Employee Engagement Using Social Media

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  3. mindframecampaign.org
  4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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  6. 1 Billion Tweets Sent a Week source: Twitter.com
  7. 182% increase in mobile users using Twitter source: Twitter.com
  8. 101M LinkedIn Members source: LinkedIn.com
  9. 40,000+ In Indianapolis source: LinkedIn.com
  10. 200M Mobile users on Facebook source: Gartner 2010
  11. 60% + Workforce Using Social Media
  12. 6.5 Trillion SMS messages sent in 2010 source: Informa telecoms and media
  13. 362,980 35-45 year olds living within 50 miles of Indianapolis
  14. However... there is a problem with statistics and trends
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  17. We forget that the shift is to the individual
  18. We want to challenge the classic ways of participation and organization.
  19. There are actually few organizations that can support passionate employees – even if they say they want them. That’s because the original industrial revolution was designed to support productivity. – David Armano
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  21. Source : Insights Consulting
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  29. How do you gauge the appetite for risk & expectations?
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  36. “ When it comes to a social media strategy, like most companies, we’re building the building the bicycle while we ride it.” 3M
  37. 2 Reasons to Use Digital Technology <ul><li>Social Collaboration </li></ul><ul><li>Thought Leadership </li></ul>
  38. Social Collaboration
  39. Driving Business Results <ul><li>Knowledge sharing </li></ul><ul><li>Collaboration </li></ul><ul><li>Speed & quality of problem solving </li></ul><ul><li>Innovation </li></ul><ul><li>Job satisfaction </li></ul><ul><li>Profitability </li></ul>
  40. Deloitte : D Street
  41. Deloitte : D Street
  42. Thought Leadership
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  49. The Tools
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  51. Twitter <ul><li>Over 200 million users </li></ul><ul><li>Average age of user is 35 </li></ul><ul><li>Distribution Network </li></ul>
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  57. LinkedIn <ul><li>Professional Facebook </li></ul><ul><li>Over 40,000 Professionals in Metro Indianapolis </li></ul><ul><li>Over 100 million users </li></ul><ul><ul><li>Average Income : $140 </li></ul></ul>
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  61. Facebook <ul><li>Community Development </li></ul><ul><li>Largest Social Network </li></ul><ul><li>Over 750 Million Users </li></ul><ul><li>Collaboration </li></ul>
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  63. YouTube <ul><li>Dynamic content (Video) </li></ul><ul><li>2 Billion Videos a Day </li></ul><ul><li>NBA has more subscribers than any sports brand in the world </li></ul>
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  66. The Blog <ul><li>The Center Point </li></ul><ul><li>Content Creation </li></ul>
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  73. Stories give us context and context helps us understand things
  74. Stories inspire more people to action
  75. Networking Community Distribution Content Video Distribution
  76. What Drives Engagement? <ul><li>Senior leaders who care </li></ul><ul><li>Manager’s feedback and dialogue </li></ul><ul><li>Frequent and authentic communication </li></ul><ul><li>A voice that matters </li></ul><ul><li>Learning and growth </li></ul><ul><li>Quality relationships </li></ul>
  77. Q&A
  78. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Company: MindFrameCampaign.org </li></ul><ul><li>Email: kyle@mindframecampaign. org </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>

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