Building Your Personal Brand

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Presentation from my time at MarcusThomas in Cleveland. I had an awesome time!

Technology Business

www.kylelacy.com

@kyleplacy

facebook.com/kyleplacy

Commodity
vs
Lifestyle

and a collection
of perceptions

Why is personal
branding
important?

•Passion

•Passion
•Purpose

•Passion
•Purpose
•Planning

•Passion
•Purpose
•Planning
•People

•Passion
•Purpose
•Planning
•People
•Play

•Passion
•Purpose
•Planning
•People
•Play
•Perseverance

•What are your goals?

•What are your goals?
•What do you value?

•What are your goals?
•What do you value?
•What are your passions?

•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?

•What are your goals?
•What do you value?
•What are your passions?
•What motivates you?
•What makes you
remarkable?

Super
Activity

Why is
Organizational
Storytelling
Important?

3 Types of
Corporate
Sub-Brands

Singular
Identity

The Group
Dynamic

The
Rockstar(s)
Quotient

Which One is Better?

• Singular Identity
• The Group Dynamic
• The Rockstar(s) Quotient

How Do You Measure
Success?

How Do You Measure
UP?

Measurement

Measurement
• Fan Counts

Measurement
• Fan Counts
• Google Grade

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics

Measurement
• Fan Counts
• Google Grade
• Twitter for Klout
• Sales Metrics
• Email Distribution

DO THIS TOMORROW

Connect With Me

• Blog: http://www.kylelacy.com
• Twitter: @kyleplacy
• Email: kyle@getbrandswag.com
• Phone: 1-765-610-5965

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Tech Trends Report 2024 Future Today Institute.pdf

Tech Trends Report 2024 Future Today Institute.pdf

Tech Trends Report 2024 Future Today Institute.pdf

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Boost Fertility New Invention Ups Success Rates.pdf

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Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

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Finology Group – Insurtech Innovation Award 2024

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The Digital Insurer

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

Driving Behavioral Change for Information Management through Data-Driven Gree...

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Discord is a free app offering voice, video, and text chat functionalities, primarily catering to the gaming community. It serves as a hub for users to create and join servers tailored to their interests. Discord’s ecosystem comprises servers, each functioning as a distinct online community with its own channels dedicated to specific topics or activities. Users can engage in text-based discussions, voice calls, or video chats within these channels. Understanding Discord Servers Discord servers are virtual spaces where users congregate to interact, share content, and build communities. Servers may revolve around gaming, hobbies, interests, or fandoms, providing a platform for like-minded individuals to connect. Communication Features Discord offers a range of communication tools, including text channels for messaging, voice channels for real-time audio conversations, and video channels for face-to-face interactions. These features facilitate seamless communication and collaboration. What Does NSFW Mean? The acronym NSFW stands for “Not Safe For Work,” indicating content that may be inappropriate for professional or public settings. NSFW Content NSFW content encompasses material that is sexually explicit, violent, or otherwise graphic in nature. It often includes nudity, profanity, or depictions of sensitive topics.

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

[2024]Digital Global Overview Report 2024 Meltwater.pdf

GenAI Risks & Security Meetup 01052024.pdf

GenAI Risks & Security Meetup 01052024.pdf

GenAI Risks & Security Meetup 01052024.pdf

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

Powerful Google developer tools for immediate impact! (2023-24 C)

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ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke

Product Anonymous

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

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Imagine a world where information flows as swiftly as thought itself, making decision-making as fluid as the data driving it. Every moment is critical, and the right tools can significantly boost your organization’s performance. The power of real-time data automation through FME can turn this vision into reality. Aimed at professionals eager to leverage real-time data for enhanced decision-making and efficiency, this webinar will cover the essentials of real-time data and its significance. We’ll explore: FME’s role in real-time event processing, from data intake and analysis to transformation and reporting An overview of leveraging streams vs. automations FME’s impact across various industries highlighted by real-life case studies Live demonstrations on setting up FME workflows for real-time data Practical advice on getting started, best practices, and tips for effective implementation Join us to enhance your skills in real-time data automation with FME, and take your operational capabilities to the next level.

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Building Your Personal Brand

1.

2.

3.

4. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

5.

6.

7.

8.

9.

10.

11.

12.

13. What is a brand?

14.

15.

16. Commodity vs Lifestyle

17.

18. and a collection of perceptions

19.

20. Why is personal branding important?

21.

22.

23. 6 P’s to Building a Personal Brand

24.

26. •Passion •Purpose

27. •Passion •Purpose •Planning

28. •Passion •Purpose •Planning •People

29. •Passion •Purpose •Planning •People •Play

30. •Passion •Purpose •Planning •People •Play •Perseverance

31. Your Brand Plan

32.

33. •What are your goals?

34. •What are your goals? •What do you value?

35. •What are your goals? •What do you value? •What are your passions?

36. •What are your goals? •What do you value? •What are your passions? •What motivates you?

37. •What are your goals? •What do you value? •What are your passions? •What motivates you? •What makes you remarkable?

38. The Brand Plan

39. The Brand Plan • Identify Your Passions

40. The Brand Plan • Identify Your Passions • Take Inventory

41. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity

42. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream

43. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat

44.

45.

46.

47.

48. Super Activity

49.

50.

51.

52. Why is Organizational Storytelling Important?

53.

54.

55.

56.

57.

58. 3 Types of Corporate Sub-Brands

59. Singular Identity

60.

61.

62. The Group Dynamic

63.

64. The Rockstar(s) Quotient

65.

66.

67.

68. Which One is Better? • Singular Identity • The Group Dynamic • The Rockstar(s) Quotient

69.

70. How Do You Measure Success?

71. How Do You Measure UP?

72. Measurement

73. Measurement • Fan Counts

74. Measurement • Fan Counts • Google Grade

75. Measurement • Fan Counts • Google Grade • Twitter for Klout

76. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics

77. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution

78. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views

79. Measurement • Fan Counts • Google Grade • Twitter for Klout • Sales Metrics • Email Distribution • LinkedIn Profile Views • Retweets Per Page View

80. The Brand Plan

81. The Brand Plan • Identify Your Passions

82. The Brand Plan • Identify Your Passions • Take Inventory

83. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity

84. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream

85. The Brand Plan • Identify Your Passions • Take Inventory • Craft Your Identity • Distribute and Scream • Measure & Repeat

86. DO THIS TOMORROW

87. DO THIS TOMORROW • Build Your Brand Plan

88. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy

89. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group

90. DO THIS TOMORROW • Build Your Brand Plan • Review Your Social Policy • Define Your Support Group • Do Not Tweet After 2am on a Weekend

91. Connect With Me • Blog: http://www.kylelacy.com • Twitter: @kyleplacy • Email: kyle@getbrandswag.com • Phone: 1-765-610-5965

Editor's Notes