Marketing and Sales

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Ekta Ahuja
ContactNumber: 09910013997
Email ID : ekta_ahuja13@yahoo.in
CareerObjective:To be able to provide meaningful value addition in marketing services
and empowering brands to better their customer engagement and loyalty.
Strengths
 A fast learner.
 Cheerful disposition.
 Peoples’ Manager. Strong CRM orientation.
 Positive and Outgoing Personality.
 Strong interpersonal skills with exceptional convincing power.
 Ability to sell products and services to clients while dealing competitive issues.
 Ability to maintain pleasant personality even in a high-stress environment.
 Exceptional time management and organizational skills.
 Proven ability to multi-task and think in an anticipatory way to be one step
ahead of the process.
Work Experience
Head Strategic Resources - Amity Global School, Gurgaon , Nov2014 to Current
Role
 Reporting directly to the principal.
 Fostered and maintained strong communications and business relations with aspiring
parents working in multinationals and Embassies through corporatetie ups.
 Admissions related all “Marcom” activities - Worked closely with the advertising
agency to develop marketing material and resources.
 Planning for procuring the parent database for cold calling and conceptualizing the
design ideas for various schoolexhibitions around the year.
 Acted as a primary liaison with the new inquires (web and walk-ins) throughout the
admission process, maintaining daily contacts to resolve concerns/queries, facilitate
communications and ensuring satisfaction.
 Parent engagement programmes. Initiated parent reference programme.
 Student Retention through counseling.

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 Insuring parent’s feedback and satisfaction through regular interactions.
 Responsible for upgrading the admission form, parent inquiry form as well as the
broachers for the school.
Achievement
Increased the number of students admissions by 100% in the span of one year which was
highly appreciated by the Chairperson.
Head Admissions and Communications – Swiss CottageSchool (August2013 to
September 2014)
Role
 Reporting directly to the Director.
 Business development: the given responsibility entailed me to follow a structured
approachto increase admissions with emphasis on student retention.
 Conceptualizing and developing parent engagement activities.
 Coordinating between various academic and non academic verticals.
 Entrusted with the responsibility of heading the junior wing till class 1st.
 Conceived and developed theme based functions like baby shows and cultural
activities for annual days and sports days.
 Responsible for the complete market communication, PR initiatives and press releases.
Achievement
Successfully bagged 47 admissions in a day through the Baby show, invited the aspiring
parents for counseling and schooltour.
Business Manager- Presidium , Mother’s Pride DLF (July 2011to July2013)
Role
 Reporting to the Branch Head.
 Target based profile.
 Responsible for new admissions, administering systems and practices centered around
market communications and brand building.
 Handled a team of seven councilors, monitoring implementation of the admission
processes.
 Was able to garner capital acquisition through various finance schemes namely MPRS
available for parents.
 Being in charge of the overall growth of the branch in accordancewith brand
guidelines was reporting directly to the branch head.

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Achievement
Bagged the Title of Highest achiever award for the MPRS schemes in 2011.
ProjectManager & Business coordinator-M/s SilverMarx Interiors (Sept. 2008 to May.
2011)
Role.
 Handled a team of design experts, architects, consultants independently.
 Was responsible for vendor management, housekeeping, customer relationship
management, travel arrangements general administrative and file keeping of the entire
office.
 Business development for 47 clients across 12 cities in India.
 Developed sales and marketing territory and built strong client relationship within a
highly competitive environment through networking and presentations.
 Prospectclient identification, through cold calling and references.
 Assisted the Admin Head with overall office supervision including training and hiring.
Marketing Manager-;Andromeda (DSA-Citibank)-(Aug.2007to Sept. 2008.)
Role
 Reporting to the Marketing Head.
 Managed the Marketing Team of 15 professionals.
 Training the team and new recruits about the products.
 Enhanced business potential for the Personal Loan Division.
 Prepared and tracked of business MIS-DSR (Daily Sales Report) and DAR (Daily
Activity Report).
Marketing Executive-Info Vision Group(now-Sterco)(DSA-American Express) (Dec .
06 to Aug. 2007)
Role
 Handling the corporatecard of Amex.
 Handling the top level clients profile of 150 companies across India. Responsiblein
upgrading the clients (existing car holders) to Platinum card.
 Persuaded them to make corporatelevel purchases on their card and gain rewards.
 Provide them the resolution to their concerns and queries.
Marketing Executive - Royal Computers – (Aug. 98 to Feb. 2000)
Role

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 Reporting to the Head Sales.
 Direct sales of Apple desktops and hardware to corporates and various outlets in Delhi
NCR.
 Cold calling from the database.
Fashion Designer-IndoTransworld Export Pvt.Ltd.(Apr. 97- July 98)
Role
 Conceptgeneration for oversees clients.
 Head-Design Execution & Material Control.
Educational& Professional Qualification
 Pursuing MBA in Marketing -ICFAI University.
 Bachelor of Arts (Economics) -MKP College, Dehradun (1993-96).
 Diploma in Fashion Designing (with distinction)-IIFT, New Delhi (1996).
 Trained in perfect grooming programme from The Finesse Institute for Perfect
Grooming, Dehradun
 International Baccalaureate Primary Year Programme - certified training.
The information given above is true to the best of my knowledge and I sign it as correct.
Ekta Ahuja