1. Robert Cappel
Westminster, MD
E-mail: robertpaulcappel@yahoo.com
www.linkedin,com/in/robertcappel
Education Operations /Sales Management Professional * School / Multi-School Level *
Planner * Leader * Staff Developer * Team Builder *
“Bringing Solid, Successful Results in the Attainment of Education Operational and
Admissions Objectives”
WORK EXPERIENCE
President
National Massage TherapyInstitute System of Schools - December 2010 to July 2015
Presidentofa four school system.Multi-campus managementwith major focus on outcomes relating to sales,
completion rates, placement, default management and their associated processes. Managing to budgets in
general, compliance requirements and needs of the students, staff and business. Short and Long Term
Planning.Close working relationship with owner and corporate office.Developed and managed an Executive
Committee and an organization of strong professional managers and staff, Helmed accreditation renewal
visits and initial accreditation visits from a new agency, (Successfullycompleted, for each of the 4 schools).
Studentand Staff satisfaction ratings improved,year over year. Consistentlymetkey metrics benchmarks set
by accreditation agencies (both COMTA and ABHES).
Campus Director
National Massage TherapyInstitute System of Schools - F a l l s Church,VA - January2008 to
December 2010
Campus Director ofthe Falls Church,Virginia location.Responsible for long term planning and managing day
to day operations ofthe campus with a staff of approximately40 members.
Fully directed the admissions effort in addition to campus management duties during much of this time.
Responsible for the development of budgets, policies and procedures, compliance, managing and
monitoring operating procedures, on-boarding and exiting key staff, achieving key metrics assigned
(starts, retention, placement, expenses, staffing) and reporting to company owners and senior
management. Involvement in successful accreditation and re-accreditation visits.Preparing reports for local,
state and federal agencies.
Director of Admissions
Lincoln Technical Institute - Columbia,MD - January 2007 to December 2007
Responsible for the operation of the Admissions Department. Managed up to 18 department
personnel,including in-school representatives, outside representatives, public relations representatives,
student managers, front desk staff, and a telemarketing team. Hired, trained and managed department
personnel. Prepared and submitted sales reports and analyses. Weekly conference calls relating to
progress toward budget.Directly involved in sales budgetplanning.Planning, implementing and managing
actions to achieve monthly and yearly goals. Multiple programs, monthly starts; day and evening classes.

2. Executive Director
National Massage Therapy Institute – Falls Church, VA – Aug 2005 to Dec 2006
Executive Director of a newly purchased group of five schools. Responsible for the long term planning and
day to day operations offive massage therapyschools located in New Jersey, Pennsylvania, Delaware and
Virginia, with a collective staff of approximately 80 members. Responsible for the development of budgets,
policies and procedures. Aided in preparing schools for re-accreditation visit in August 2005. All schools
passed and were awarded five years accreditation.Responsible for submission of applications for new sites
in Maryland and the Districtof Columbia.Coordinated and managed a major build-out in the Falls Church, VA
location and acquired additionalspace for other schools as theycontinued to grow. Increased student census
from 211 in August of 2005 to over 400 in October 2006. Day, night and weekend programs started monthly.
ImplementedTitle IV Funding atall locations between November of 2005 and May of 2006. Increased staffing
in all schools. Hired, trained and monitored. Student attrition was held below 3%- 4% on a monthly basis.
Vice President of Admissions and Marketing
Career Education Corporation - Orlando, FL - May 2002 to August 2005
Responsible for the operations of 2 design schools (one in Orlando, Florida and one in Pittsburgh, PA),
and the Pennsylvania Culinary Institute in Pittsburgh, PA. Managed up to 70 staff members at the largest
School (PCI). Hired, trained and managed the admissions staff which consisted of an adult component,
high school component, internet component, correspondence component and an international component.
Managed a high schoolpresentationteam of8 presenters,three directors ofadmissions,a marketing specialist,
administrative and lobby staff and provided operational control for the Student Management department.
Responsible for establishing and then meeting startbudgets and managing to the revenue line.Responsible
for managing the marketing budgets of each school in excess of 2 million dollars per year. Consistently
achieved start numbers over previous years and maintained expenses according to plan. Attended Global
High Achievers Award meetings in 2004 and 2005. Recipient of Team Excellence Award 2005. Increased
conversion rates each year. Received several individual and school awards during my tenure. Kept attrition
within the department to less than 15%. Was moved to schools within the system that needed admissions
stability and growth.
Director of Admissions
The Art Institute of Houston - Houston, TX - April 2001 to May 2002
Houston,Texas.Responsible for the operation ofthe Admissions Departmentofan Associate and Bachelor's
Degree issuing college. Provided management, training, and support to a department of 35 employees.
Department was organized into an Adult contingent, High School contingent Culinary contingent, Re-entry
Contingent, and International contingent. Support staff included admissions coordinators, front desk staff,
mailroom staff, information and enrollment processors and telemarketers. Responsible for hiring, training,
motivating, and managing department staff to achieve quarterly start plans. Provided admissions and
marketing supportto The Center for ProfessionalDevelopment(Continuing Education).Planned andexecuted
monthly and quarterly events. Reorganized in-school scholarship program.Increased conversion rates (lead
to enrollment) 3% over previous year. Improved start numbers over previous 2 years.
Campus President , Director of Admissions
Education America - Vale Technical Institute - Blairsville,PA - September 1998 to March 2001
Assumed position of Campus President in January of 2000. Brought census from 180 fulltime students to
337. Achieved highest retention and placement rate in an organization of 20 schools, in 2000. Maintained
an active, successful defaultmanagement program. Worked the school through ACCSCT re- accreditation
visit with no findings. Brought staff and faculty morale and productivity to a highly improved level.
Directed facility expansion and improvement with the construction of new classrooms,a library and student
center. Implemented a Contract Training Coordinator Position that improved short-term program sales to
industry. Implemented an active, functioning Student Services Program and Student Council. Vastly
improved communityrelations.Developed and implemented a HighSchoolScholarship Program at the facility.

3. Director of Recruiting. Responsible for the operation of the Admissions Department for an Automotive
Mechanics and Collision,Electronics Technologyand Computer Applications School.(Associate Degree and
Diploma issuing programs).Built department from four representatives when hired to a total of eleven within
one year. Hired, trained and managed three adultrepresentatives (in-house).Budgeted,created and placed
multi-media advertising,including Television,Newspaper,DirectMail, Inserts,and Radio with a $250,000.00
annual advertising budget. Counseled, trained, evaluated, motivated team on a daily basis. Planned and
built a high school admissions program,consisting ofeightoutside representatives serving threestates.Hired,
trained, and managed same. Prepared budgets.Prepared and analyzed marketing,sales and startreports.
Developed and prepared all presentations and materials used in interviews, high school visits, and in-home
visits. Developed effective follow-up program for high school futures. Monthly starts.
Site Manager, Director of Admissions
Lincoln Technical Institute - S t . Louis, MO - March 1994 to September 1998
St Louis, MO, Chicago, IL., Union, NJ., Columbia, MD. Responsible for the operation of the Admissions
Department. Promoted from small remote site in St. Louis, to largest and newest schools in the system.
Managed up to 28 department personnel, including In- school Representatives, outside High-School
Representatives, out of state High-School Representatives, Public Relations Representatives, Government
and Industry Representatives, Admissions Support Personnel, Telemarketing Personnel, and Assistant
Directors of Admissions. Director of Admissions of the Year for high school operations in 1996. Campus
Achievement Award Recipient in 1997. Hired, trained, counseled, and managed department personnel.
Prepared and submitted reports,monthlyand yearly budgets, advertising plans, and forecasts.Worked with
agencies for placement of media advertising. Assisted in the development of new creative ads. Developed
a high-school follow-up program adopted companywide. Managed both high school and adultoperations at
each site. Monthly starts, day and evening classes.
Corporate Director of Placement and Contract Training, School Director
National Training Centers - S t . Louis, MO - July 1987 to August 1993
1987-1993 Placement: Responsible for the overall placement activities of 13 schools in 7 states. Increased
placementoutcomes by13% over this period and implemented an in-system confirmation system.Developed
and implemented all placement procedures and practices, for the entire school system. Hired, trained and
managed placementstaffs ateach school.Met or exceeded confirmed,placementobjectives each year.
1987-1991 (Addition to placement) Contract Training: Personally developed, wrote and sold customized
programs. as well as off-the-shelf college programs, in response to Requests for Proposals to government
agencies.Solicited customized training participants from localbusiness and industry,working with owners and
employee training departments.Negotiated contracts.
1991-1993 (Addition to placement) School Director for an HVAC and Building Trades School for two years.
Moved school from old location into a new facility. Involvement in build-out. Full responsibility for campus
operation,achieving budgets and key benchmarks setby corporate office, compliance,staffing and training,
facility improvements.Responsible for P & L, studentsatisfaction.Grew school from less than 200 to 400 (+)
students.
Regional Sales Manager for Contract Training, School Director
CareerCom/Jostens/Metri-Data Education Systems - C i n c i n n a t i , OH - July 1983 to July
1987
1983-1985 Duties as above for Contract Training, but with 9 schools. Programs sales were primarily to
government CETA/JTPA. Secured contracts for 1.2 million dollars in 1985 for system schools.
1985-1987 Moved to School Director of a business school in Northern Kentucky with a population of
approximately 300 students. Full responsibility for campus operation; admissions (directed the effort in
admissions in addition to campus management), retention, placement, expense management, reporting,
staffing and compliance. During this time I was also assigned the management of the train out of a system
school in Dayton Ohio. Train out completed without incident. All students received full services of school.

4. Operations Manager
Supportive Counseling Services - Cincinnati,OH - January 1980 to July 1983
Operated a $2,500,000 annual government contract for J.T.P.A. clients in need of social services, further
formal education,hard job skill training,employabilityskill training and life skill training,with the ultimate goal
and focus,to assistthem in re-entering the job force as quickly as possible.Developed program operational
procedure and managed to it,wrote curriculum, worked closely with government representatives in intake
and evaluation of client base, for services. Hired, trained, and managed 23 employees for this program.
Exceeded all performance standards assigned to the contract each year: intake quotas, completion rates,
placement rates, salary ranges. The client base for these programs were routinely, chronically un-
employed and disadvantaged.
Infantry Unit Commander, Operations Officer
United States Army - September 1965 to January 1980
Infantry Small UnitCommander (PlatoonLeader and CompanyCommander),Training Officer,Tactical Officer,
Tactics Instructor, Operations Officer, Intelligence Officer, Served throughout the United States and the Far
East (Veteran of the Vietnam conflict).
Performed troop leading duties at several echelons of command and served in different Battalion Staff
positions. Exited honorably as a Major, Infantry.
EDUCATION
Have completed credits toward Associate Degree and completed numerous on-line courses related to
Proprietary Education Management and Operation. Fort Benning GA, Military Extension Courses, Max
Knowledge and YouUniversity - Varied
PUBLICATIONS
The S.W.A.T. Team Manual
1979
The first book of its kind published. A training manual for law enforcement agencies who had begun finding
themselves outgunned,and out trained by a more violent and prepared faction of law breakers.This manual
taught officers solid, tactics for use in cities and rural areas, how to resolve hostage, sniper and barricaded
gunmen situations. It provided weapons training, team training regimens and much more. I wrote this book
based on training Iconducted,for numerous police departments across the countryin the mid,to late 1970's.